[White paper] Six Trends in B2B Influencer Marketing | Traackr
Traackr
AUGUST 29, 2017
Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.
10 metrics to track influencer marketing success in 2024
Sprout Social
JANUARY 24, 2024
Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.
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Why influencer marketing is critical in B2B
Martech
APRIL 2, 2024
What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.
Influencer Marketing: Lessons From One of the World’s Largest Software Brands
Content Marketing Institute
MAY 11, 2018
Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.
Digital marketing primer: Understanding strategies and measuring success
Search Engine Land
JULY 23, 2024
Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. Dig deeper: How publishers can regain traffic and revenue with affiliate marketing 7.
Social media and influencers: 2025 predictions
Martech
JANUARY 15, 2025
In 2025, B2B marketing teams should be prioritizing short-form storytelling by crafting snackable, high-impact visuals that entice viewers to explore more long-form resources like webinars or whitepapers. I expect to see some major improvements and even some totally new leap-frog startups emerge.
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How To Use Nano Influencer Marketing To Grow Your Audience?
OnPassive Marketing
MAY 11, 2022
When you want to promote your brand, you need influencer marketplaces that use social media effectively and have enough followers to get some publicity for your product or service. When working with influencers, you need to ensure that they have enough resources to help your business. Influencers are often ignored or underestimated.
Is Content Marketing Your Key to Capturing New Customers?
Girl Power Marketing
AUGUST 25, 2022
There are several different types of content , from written word and infographics to audio and video that can support your marketing strategy. For example, written word content can be blog posts, white papers, email newsletters, and even books.
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The latest trends in B2B Influencer Marketing
SmartBrief - Marketing
JUNE 27, 2023
Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing in their 2023 strategy to drive engagement and build brand awareness.
How These Unusual Sources Make Your Content Stand Out
Content Marketing Institute
DECEMBER 5, 2018
influencer marketing ). White papers and lead magnets. White papers or similar content lead magnets offer a value similar to books. They’re different, though, because they’re written for marketing purposes. Format and platform matter in how you structure the interview.
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Top 3 priorities for your 2023 B2B marketing strategy
Martech
JANUARY 26, 2023
An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.
How to Dramatically Increase Your Revenue with Nano and Micro-influencers
Hubspot Marketing
DECEMBER 19, 2022
In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing? Here’s what you need to know.
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Employee Generated Content: The Big Daddy of All Content Creation Techniques
Marketing Insider Group
FEBRUARY 4, 2020
According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”.
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Content Distribution Done Right: Tips and Tricks for 2023
Hootsuite
MAY 9, 2023
It also includes any blogs and articles, white papers, or case studies you publish. dollar invested in email marketing, brands earned $36 back. Think ebooks, white papers, webinars, and any how-to content you’ve created. Influencer marketing. Social media channels. Educational content.
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The Ultimate Guide to TikTok Marketing
Unbounce
MAY 5, 2022
There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. So if you have little to no marketing budget you need to carefully consider if it’s worth your time. Influencer marketing. Influencers are all over the internet, and no place more than on TikTok.
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Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy
Girl Power Marketing
FEBRUARY 1, 2023
Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing.
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12 Biggest Content Marketing Challenges in 2020
Marketing Insider Group
JUNE 14, 2020
Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc. Influencer Marketing.
Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts
Content Marketing Institute
JULY 24, 2018
100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. HANDPICKED RELATED CONTENT: Dataviz: A Critical Skill for Modern Marketers. CMWorld Click To Tweet.
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7 Ways to Create Content that Generates Leads
Marketing Insider Group
DECEMBER 14, 2020
If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. Utilizing influencer marketing can be an effective way to amplify the power of this kind of content. You can pull together the content from several blog posts into a single ebook.
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4 Things We Learned from the Ice Bucket Challenge
Adobe Experience Cloud Blog
AUGUST 27, 2014
To apply this principal to your marketing, give your audience more than one way to consume and share your content. Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. Lastly, it’s important to make your marketing campaigns fun! Make it Fun.
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How to Create Great Gated Content From Existing Content
Content Marketing Institute
MAY 24, 2018
If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it. Click To Tweet.
31 Influencers to Follow in 2017
Adobe Experience Cloud Blog
JANUARY 6, 2017
Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Influencer marketing? Chris Brogan. VUd3N9H84y.
What Is Demand Generation? [FAQs]
Hubspot Marketing
APRIL 5, 2023
Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers.
Social media marketing: Strategy template and tips for 2025
Hootsuite
OCTOBER 18, 2024
If they’re using influencer marketing, how much engagement do those campaigns earn them? This last point especially will help you avoid any tension when your colleagues want to know why you haven’t posted their case study/whitepaper/blog post to TikTok yet. It’s not in the strategy, Linda!
Inside the B2B Marketing Funnel — Everything I Know as a Marketer
Hubspot Marketing
FEBRUARY 25, 2025
MOFU Webinars, case studies, whitepapers, comparison guides, and emails. Part of this process is defining your marketing channels. Our recent research shows that short-form video channels like Reels and YouTube Shorts, influencer marketing, and SEO remain the top targeted channels. Timing matters.
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7 Digital Marketing Services Every Business Needs
Marketing Insider Group
APRIL 11, 2023
Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Constructing a plan for content creation that educates and engages consumers. Content Creation. Distribution. Optimization.
12 Content Marketing Trends You Need to Follow in 2022
Marketing Insider Group
DECEMBER 1, 2021
Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content. Trend #7: Influencer Marketing Is Evolving. Brands Go Niche with Content.
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The Four Biggest Content Marketing Pain Points
Marketing Insider Group
SEPTEMBER 3, 2013
Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc. Create a timeline that maps pertinent “timing” events.
How To Build An Army Of Volunteer Contributors For Your Blog
Marketing Insider Group
OCTOBER 22, 2014
I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. ” This combines some forms of social listening, influencer marketing, strategic content curation and content strategy. While still at SAP, I took a similar approach to the company’s Business Innovation site.
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Amplify Your Top-Performing Assets With This 3-Step Curation Process
Content Marketing Institute
DECEMBER 19, 2017
This technique involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. Take complicated technical content – like white papers or installation manuals – and turn them into brief video tutorials that guide users through each step. Repackaging.
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How does Time affect Marketing Accountability?
Adobe Experience Cloud Blog
MAY 25, 2010
I must admit, while the concept of marketing accountability is nothing new, until now, no marketing analytics solution has effectively understood the deep role that time must play in an accurate marketing analytics. Time” influences marketing analytics in many ways. How does Time affect Marketing Accountability?
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9 Key Steps When Going From Concept to Content
Marketing Insider Group
JANUARY 4, 2017
Their audience is content creators and marketers, especially those using influencer marketing. Will this be a blog post, a white paper, an infographic, a video … ? When many people think “content marketing,” they think “blog post.” Content Type.
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Social Media PR Playbook to Build Trust & Avoid Brand Disasters
SocialPilot
APRIL 23, 2025
Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise. To do this, share actionable insights to help others, comment on industry trends, and publish white papers and research reports.
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B2B Lead Generation: The 2024 Game Changer for Marketers
Rock Content
MARCH 19, 2024
Search engine optimization (SEO) generates more qualified leads than any other marketing initiative, according to 57 percent of B2B marketers. Influencer marketing and guest blogging opportunities can be solid ways to tap into a ready-made audience that’s in the market for exactly what you’re offering.
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5 App Marketing Strategies To Succeed In Your Business
OnPassive Marketing
JUNE 4, 2022
Influencer marketing. Influencer marketing is the primary use of social media influencers to reach new consumers and promote your company. This app marketing method is the latest craze, and it’s recently taken the industry by storm. Mobile content marketing.
7 B2B content distribution strategies that work
Search Engine Land
MAY 13, 2024
So, how do you reach your target audience and achieve content marketing success? Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. Almost 81% of marketers who use influencer marketing say it’s an effective strategy, per a HubSpot study.
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Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence
Marketing Insider Group
DECEMBER 20, 2022
Business-focused and not just on technology; content has evolved far beyond the traditional “white paper” that some still feel defines Thought Leadership. Marketing is a team sport and so is Thought Leadership! External Engagement: across prospects and customers, and don’t forget key influencers.
Is Content Marketing Your Key to Capturing New Customers?
Girl Power Marketing
AUGUST 25, 2022
Today’s Content Marketing There are several different types of content , from written word and infographics to audio and video that can support your marketing strategy. For example, written word content can be blog posts, white papers, email newsletters, and even books.
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4 Simple Steps to Great Community Management
Adobe Experience Cloud Blog
APRIL 10, 2018
You may want to create a video, infographic, blog, whitepaper, or webinar. This blog is useful for those seeking a step by step approach to effective influencer marketing. To create content that’s truly built with engagement in mind, you need to consider the medium you’re planning to post the message on.
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How to conduct a mid-year marketing checkup
SmartBrief - Marketing
JULY 20, 2023
For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. In Case You Missed It: The latest trends in B2B influencer marketing The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy What’s all the hype about customer experience?
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How Social Media Impacts Business: Real Examples & Insights
SocialPilot
JUNE 18, 2025
LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies). SaaS businesses need to position themselves as industry leaders, and social media allows them to share case studies, thought leadership articles, and product demonstrations that attract decision-makers.
Real Estate 59
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36 Digital Marketing Experts You Need To Follow On Social Media
SocialPilot
FEBRUARY 9, 2024
Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.
Demand Generation vs. Lead Generation: Integrating To Drive Growth
CXL
MAY 27, 2022
It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.
Effective Marketing Strategies: Elevate Your Brand & Maximize ROI
Vertical Response
APRIL 12, 2024
The rise of influencer marketing has also added a new dimension to social media engagement, amplifying brand messages and connecting authentically with audiences through social media marketing. It also allows for personalized and precise marketing campaigns tailored to individual customer behaviors.
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