Customers.ai

FEBRUARY 6, 2023

has been recognized by ICONIQ Capital and G2 as one of the fastest growing go-to-market tools for 2022. G2, on the other hand, is a leading platform for business software and services reviews, providing insights and recommendations for companies to improve their business operations. The recognition of Customers.ai Customers.ai

B2C 98

B2C Marketing Marketers Promotion 98

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

Digital Marketer

APRIL 18, 2024

presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. In this article, we’ll explore the key factors that will shape the advertising environment in the coming months and provide actionable insights to help you navigate these turbulent waters.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Unbounce

SEPTEMBER 29, 2023

Seven key landing page metrics Tools and techniques for measuring landing pages How to optimize landing pages through analytics insights SHARE Melody Sinclair-Brooks Serving as the Content Marketing Manager at AgencyAnalytics, Melody is a SaaS marketer and startup consultant with a background in brain science.

Analytics 111

Analytics Transform Digital Marketing Management 111

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. Below is a summary of the insights she shared. What is lead generation?

CRM 114

CRM User-Generated Advertising Advertisers 114

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Why we care.

Analytics 144

Analytics Customer Journey Marketing Marketers 144

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. Shashi Thakur, a 17-year Google veteran, will take on Srinivasan’s previous role and report directly to her. That’s just not what we do.”

User-Generated 123

User-Generated Retail Non-Profit Advertising 123

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

Marketing Automation Platform 121

Marketing Automation Platform CRM Marketing Marketers 121

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Branding 125

Branding Customer Key Performance Indicator Fashion 125

Search Engine Land

APRIL 10, 2023

Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. You can download the report from Vidmob here. Creative types.

Advertising 89

Advertising Advertisers Branding Product 89

Sprout Social

JANUARY 3, 2023

So, you need to leverage other departments to support the end-to-end customer experience. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. It also helps stay ahead of competitors and create personalized experiences for customers.

Customer Journey 118

Customer Journey Analytics PR Communications 118

Hubspot Marketing

APRIL 10, 2023

adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it? In May 2022 just 0.3%

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 84

Analytics Branding Health Key Performance Indicator 84

Ariyh

JUNE 12, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,403 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… The Juice Make your professional growth less overwhelming. What reports are other marketing directors reading?

B2C 107

B2C Price Promotion User-Generated 107

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

MARCH 21, 2023

However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities. The comprehensive report, featuring 112 slides, is based on data from 902 participants and conveniently breaks down gross salaries by country and region. Agency PPC salaries. Company size.

Search Marketers 81

Search Marketers Marketing Marketers Branding 81

Search Engine Land

AUGUST 28, 2023

Instacart reported $406 million in ad revenue for the six months of 2023, a year-on-year increase of 24%. ” Ad revenue was $327 million for the same period in 2022. ” Ad revenue was $327 million for the same period in 2022. Instacart’s 2022 ad revenue. Instacart’s 2023 ad revenue.

Advertising 92

Advertising Advertisers Food Retail 92

Litmus

AUGUST 3, 2022

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We appreciate all of your support and promise to continue to strive to empower marketers to send great email, every time. 2022 SaaS Awards Shortlist.

Product 85

Product Customer Email Marketing Marketing 85

Econsultancy

MAY 13, 2022

After the past two decades of digital transformation, marketers can sometimes seem stuck in a loop – building and launching new digital products, or implementing new martech, before moving on to the next project. Have marketers become too far removed from their customers? Too focused on delivery at the expense of discovery?

Transform 84

Transform Marketing Marketers Customer 84

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Learn how Gmail opens are reported in Email Analytics.

Marketing 132

Marketing Marketers Analytics Market Trends 132

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. We’ll explore how GA4 is changing the game — offering insights beyond historical data and giving businesses a competitive edge with predictive metrics. However, their reports rarely delve into the crucial “why” behind the data.

Analytics 120

Analytics Transform Market Trends Customer 120

AWeber

JANUARY 4, 2023

We had an enormous year of releasing features and functionality in the AWeber platform in 2022 — every one dedicated to making your life easier. What’s new in 2022. The experience of editing messages has changed so much from what it was at the beginning of 2022. Sales insights to drive even more sales.

Product 103

Product Analytics eCommerce Promotion 103

Hubspot Marketing

MAY 1, 2023

At its core, this means one big thing for the future of business: Marketing, sales, and service professionals now have more time to work on complex, higher-impact work. At Inbound 2022, we discussed the crisis of disconnection facing businesses today. AI enables creativity and innovation to supersede tedious and redundant tasks.

CMO 111

CMO Analytics Product Customer 111

Hubspot Marketing

JULY 29, 2022

Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. Nonprofit Trends to Watch in 2022. Partnering with other businesses. View this post on Instagram.

Market Trends 128

Market Trends Gen Z Non-Profit User-Generated 128

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Gartner’s own research says only 9% of U.S.

Gen Z 114

Gen Z Shoppers Retail Price 114

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). What topics will Litmus Live 2022 speakers cover?

Email Marketing 91

Email Marketing Marketing Strategy Place Management 91

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Video marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Orbit Media Studios

SEPTEMBER 20, 2022

That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts. Here is the answer to the big question, does blogging work in 2022? But content marketing remains challenging.

B2C 145

B2C eBook Analytics Promotion 145

Martech

MAY 26, 2023

That’s something marketers need to understand. Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. 38% of respondents reported cutting their discretionary income (a YoY increase of 15% on 2022). What are people’s prevailing opinions about how the world is working?

Transform 106

Transform Price CMO Marketing 106

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. New insights for creators. New insights will be added to YouTube Studio. More robust shopping experiences.

User-Generated 115

User-Generated Influencer Marketing Analytics Digital Marketing 115

Businesses Grow

OCTOBER 30, 2023

Sergio Zyman , ex-CMO for Coca-Cola, used to tell me the goal of marketing was to “sell more stuff, to more people, more often, for more money.” That’s social media marketing success. And if you work in marketing, you’re probably playing a role in the global mental health crisis. Create addiction.

Health 126

Health Social Media Marketing CMO Education 126

Search Engine Land

DECEMBER 12, 2023

Hope you can rely on Search Engine Land as you navigate the ever-changing search marketing landscape and understand where it’s heading next. ” And that’s very much who Chris is – he expects us to be better storytellers and reporters – all to better serve our readers/audience. 25, when those will be revealed.

SEO 101

SEO Retail Analytics User-Generated 101

Rock Content

MAY 17, 2023

The marketing world has been evolving pretty fast. Keeping up with the trends is a must if you are willing to be a successful marketer. In order to provide richer valuable information regarding the recent marketing trends, Hubspot partnered up with Rock Content , Litmus and Wistia to develop The State of Marketing Report 2023.

Marketing 85

Marketing Marketers eBook Education 85

Hubspot Marketing

DECEMBER 22, 2022

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Hailey Bieber partnered with Erewhon to offer the Strawberry Skin Glaze Smoothie to promote the launch of her skincare brand Rhode in the summer of 2022.

Shoppers 98

Shoppers Marketing Marketers Price 98

Litmus

OCTOBER 25, 2022

Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! We’ll catch you up on the top moments so far from Litmus Live 2022. We’ll catch you up on the top moments so far from Litmus Live 2022. Think about your positive and negative habits to work on being a better marketer.”. It’s finally here!

Whitepaper 91

Whitepaper Email Marketing Marketing Mix Management 91

Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. How Do Consumers Want to Learn About Products in 2022?

Gen Z 101

Gen Z Product Millennials Retail 101

Unbounce

JULY 5, 2023

And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

Transform 126

Transform Analytics Marketing Marketers 126