Traackr

AUGUST 29, 2017

In this post, you'll get 14 insider secrets to inspire your target influencers to participate in your influencer marketing program.

Influencer Marketing 94

Influencer Marketing Marketing Marketers 94

The CMO Survey

SEPTEMBER 27, 2023

The use of AI to improve marketing ROI by optimizing the content and timing of digital marketing, for programmatic advertising and media buying, for predictive analytics to generate customer insights, and for targeting decisions are currently low with only roughly one third of marketing organizations using AI for these purposes.

CMO 288

CMO Transform Customer Acquisition B2C 288

Traackr

JUNE 30, 2023

See how top brands like L’Oréal Paris, Dyson and Garnier are running their influencer programs.

Branding 52

Branding 52

Traackr

MAY 30, 2023

See how top brands like Neutrogena, Kylie Cosmetics, and Kosas are running their influencer programs.

Branding 52

Branding 52

Traackr

AUGUST 25, 2023

See how top brands like Drunk Elephant, Huda Beauty and Armani Beauty are running their influencer programs.

Branding 52

Branding 52

Jeff Bullas

FEBRUARY 23, 2023

Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. This can give you great insights into your website’s position with respect to all other websites. And you can get insights into the bounce rate and average time spent by visitors on your site.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Search Engine Land

APRIL 9, 2024

Brands are almost twice as likely to influence U.S. shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. Why we care.

Shoppers 102

Shoppers Retail Advertising Advertisers 102

Traackr

JULY 30, 2023

Check out our top influencer marketing takeaways that experts shared at the 2023 Glossy Beauty Pop.

Influencer Marketing 52

Influencer Marketing Marketing Marketers 52

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. To accommodate the needs of businesses and influencers of all sizes, UseViral provides hundreds of packages to choose from. Instagram reigns supreme in this arena, and its influence is undeniable.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 107

Influencer Marketing Transform Marketing Marketers 107

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. These can be conversation starters, fostering dialogue on how data-driven insights can inform broader business strategies.

Transform 109

Transform Customer Customer Acquisition Finance 109

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. We’re not just talking about any influencers. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Who Are B2B Creators?

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Branding 101

Branding Gen Z Fashion Food 101

Traackr

AUGUST 29, 2017

Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.

Influencer Marketing 97

Influencer Marketing CMO Marketing Marketers 97

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. Keep scrolling to discover the key insights from the State of Marketing report! They know these platforms are gold mines for grabbing attention and influencing viewers. Marketing is like a living organism, constantly evolving and adapting.

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Branding 123

Branding Fashion Non-Profit Marketing 123

Search Engine Land

APRIL 23, 2024

However, one significant difference is that previous brand success doesn’t heavily influence rankings on social platforms like Instagram and TikTok, unlike Google, where brand authority plays a significant role. Engagement The way a video is shot and edited plays a significant role in influencing engagement on TikTok.

SEO 114

SEO Gen Z User-Generated Entertainment 114

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  ”  There are many influencer media kit templates you can use to simplify things, but there are drawbacks to just copy-pasting your numbers into a Canva template.

Influencer Marketing 93

Influencer Marketing Social Media Marketing Price Fashion 93

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 123

Branding Law Influencer Marketing Entertainment 123

Ariyh

OCTOBER 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,919 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… HelpDesk Struggling with customer support requests? However, several influencers don’t seem to follow this guideline.

B2C 124

B2C Price Promotion eCommerce 124

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 123

Health Manufacturing Thought Leadership Product 123

Martech

OCTOBER 6, 2023

They enable discussions on direct vs. influenced pipeline, multi-touch attribution and AI and machine learning. Such knowledge gaps keep these powerful insights from being brought to light. The teams must align on the definition of MQL, marketing influence and success.

Analytics 134

Analytics Transform Marketing Automation Platform Health 134

Search Engine Land

MARCH 27, 2024

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Meridian brings forth innovations that offer more precise and actionable insights, according to Google.

Marketing Mix 117

Marketing Mix Marketing Marketers Price 117

Sprout Social

JANUARY 24, 2024

Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Branding 103

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 103

Martech

JANUARY 26, 2023

Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. On the other hand, insights draw actionable conclusions from data. Data and insights are essential for any business looking to take its digital strategy to the next level.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Search Engine Land

FEBRUARY 21, 2024

Dig deeper: Video search optimization: Top tips for 2024 Influencer marketing Influencers are vital connectors between brands and consumers, fostering authentic engagement and trust. SEO reinforces influencer collaborations by optimizing shared content, ensuring it aligns seamlessly with the brand’s messaging.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Search Engine Land

APRIL 15, 2024

Direct mentions are straightforward to track and measure, providing clear insights into brand visibility and audience engagement. These mentions require more sophisticated tracking methods but offer valuable insights into the broader brand landscape and still impact share-of-search. Indirect mentions.

Branding 115

Branding Manufacturing Real Estate PR 115

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Branding 110

Branding Transform Health Analytics 110

Martech

APRIL 2, 2024

Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What’s the key to B2B marketing success?

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 76

Influencer Marketing Transform Marketing Marketers 76

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 90

Influencer Marketing Transform Marketing Marketers 90

Search Engine Land

APRIL 8, 2024

Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. Share your content, participate in relevant discussions, and build relationships with influencers and industry leaders. These resources provide actionable advice and valuable insights for businesses operating in our key sectors.

Finance 106

Finance Manufacturing Health Education 106

Martech

FEBRUARY 22, 2024

To overcome these hurdles, you must focus on building authentic connections, leveraging micro-influencers and constantly refining targeting strategies to ensure maximum impact. Integrate these data-driven insights into decision-making processes and be flexible and willing to adapt your strategies based on changing market dynamics.

Target Market 122

Target Market Advertising Advertisers Neuromarketing 122

Search Engine Land

NOVEMBER 1, 2023

Retail media , a thriving high-margin channel, targets consumers during purchase decisions, online and offline, offering brands opportunities to influence decisions at the point of sale. Retail media capitalizes on purchase intent, influencing buying decisions when consumers are ready to convert. Retail and social: Why should you care?

Retail 109

Retail Branding User-Generated SEO 109