Jeff Bullas

FEBRUARY 23, 2023

Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. This can give you great insights into your website’s position with respect to all other websites. And you can get insights into the bounce rate and average time spent by visitors on your site.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Jeff Bullas

FEBRUARY 13, 2023

But, behind this mammoth amount of information, there are valuable insights about your customers: who they are, what they like, and what they are willing to pay for. There’s just one problem: the volume of conversation on social media is so big that it can feel like an insurmountable task to look for potentially valuable insights.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. You can then analyze the data to uncover insights that will inform your marketing decisions. But the quality of your insights greatly depends on your choice of tools.

Branding 111

Branding Price Analytics Place 111

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Martech

OCTOBER 23, 2023

followers) X/Twitter: @tcrawford (20.6K followers) X/Twitter: @MaribelLopez (15.4K As CEO at The Futurum Group and Chief Analyst at Futurum Research, Daniel works with global technology brands, gaining insights into digital transformation and how it influences enterprise organizations. followers) X/Twitter: @danielnewmanUV (50.6K

Transform 126

Transform Pharmaceutical B2C Event Marketing 126

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Hootsuite Insights powered by Brandwatch Insights takes social listening to a deeper level. You can also gain insights into social sentiment.

Branding 99

Branding Price Analytics Social Media Marketing 99

Search Engine Land

MARCH 17, 2023

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Google Will Let Web Users Avoid Analytics Tracking 2010: The company said it would soon let web users opt-out of being tracked by its popular Google Analytics software.

Search Marketers 137

Search Marketers SEO Marketing Marketers 137

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Transform 105

Transform Analytics User-Generated Management 105

Customers.ai

JANUARY 26, 2024

Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments. B2B Marketing Tool: Seismic Seismic is a sales enablement platform that focuses on sales productivity through personalized content and insights at scale. B2B Marketing Tool: Gong.io

CRM 111

CRM User-Generated Analytics Marketing 111

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. That’s why it’s important that you get a handle on Twitter mentions.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

illumin

JANUARY 4, 2024

Ahead of 2023’s shopping madness, Adobe Analytics predicted that mobile shopping would overtake desktop purchases. Adobe Analytics was right; the company predicted mobile spending would make up 51.2% Adobe Analytics expects this to continue, proving the importance of robust mobile capabilities for retailers. increase from 2022.

Shoppers 101

Shoppers Retail Price Health 101

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). What are your business’ top priorities this quarter and year?

Health 100

Health Industry Insights Branding Market Research 100

Buffer Marketing

OCTOBER 23, 2023

Build towards a climax that provides a resolution or a valuable insight. Their feedback can offer direct insights into what content you should create next. This not only fosters a sense of community but also provides valuable insights into your audience’s preferences. Use it to tease upcoming content or collaborations.

Analytics 130

Analytics Promotion Transform SEO 130

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Gather honest insights Social media intelligence helps you to gain insights that are honest and unbiased.

Analytics 102

Analytics Social Media Marketing Law Product 102

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. What is Snapchat Insights? And that’s it!

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Search Engine Land

OCTOBER 6, 2022

Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data within the integrated Search Console reporting. Here is a screenshot I pulled from one of the profiles I have in my Google Analytics profiles: Google is aware. ” What it looks like.

Analytics 98

Analytics SEO Marketing Marketers 98

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Gen Z 83

Gen Z Analytics User-Generated Management 83

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. Getting started with Google Analytics 4. This is part 7.

Analytics 120

Analytics Customer Marketing Marketers 120

SocialPilot

FEBRUARY 5, 2024

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Hootsuite

AUGUST 9, 2023

Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI? Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best. rate Reach Eng.

User-Generated 84

User-Generated Analytics Social Media Marketing Branding 84

Sachs Marketing Group

JULY 1, 2023

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. These tools provide insights into the performance of content, user behavior, and ROI, and can include features for tracking website traffic, social media engagement, and keyword rankings.

Digital Marketing 52

Digital Marketing Analytics Marketing Marketers 52

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Assess performance by network.

Health 123

Health Analytics Industry Insights Branding 123

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hootsuite

MARCH 2, 2023

View this post on Instagram A post shared by Heyday by Hootsuite (@heydayai) How to automate DMs on Twitter The best way to automate DMs on Twitter follows the same method as Instagram: Use a chatbot. Twitter is all about communication. Use your analytics Keep an eye on your analytics, and use them to inform your DM strategy.

Analytics 131

Analytics Shoppers Communications Shipping 131

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Analytics 124

Analytics User-Generated Energy Product 124

Hubspot Marketing

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Analytics 138

Analytics Key Performance Indicator Price Marketing 138

Hubspot Marketing

JANUARY 21, 2020

Use Google Analytics to learn more about your customers. Google Analytics is such an expansive tool, and is great for obtaining demographic details about your audience, as well as their interests. With Google Analytics, you'll be able to see website insights, and it's broken into different sections, like age, gender and location.

Food 134

Food Analytics Millennials Target Market 134

Sachs Marketing Group

JULY 17, 2023

In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings. Google Analytics is a valuable tool for monitoring this metric.

Content Marketing 67

Content Marketing Marketing Marketers Analytics 67

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. That means if a visitor picked your link (tagged with a UTM) from Twitter to share on Facebook, it would still count as a share from Twitter. That’s where UTM parameters come into play.

User-Generated 145

User-Generated Real Estate eBook Analytics 145

Hubspot Marketing

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Analytics 138

Analytics Price Customer loyalty CRM 138

Buffer Marketing

OCTOBER 2, 2023

Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. Twitter announces the shutdown of ‘Circles’ as of October 31st. Monetization Dynamics Will Twitter Charge Users?:

User-Generated 95

User-Generated Analytics Management Advertising 95

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 128

Analytics Marketing Marketers Transform 128

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights.

Branding 113

Branding Health Customer loyalty User-Generated 113

SocialPilot

APRIL 26, 2024

For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Search Engine Land

MARCH 17, 2023

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Google Will Let Web Users Avoid Analytics Tracking 2010: The company said it would soon let web users opt-out of being tracked by its popular Google Analytics software.

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Hubspot Marketing

MARCH 16, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Marketing Snippets The latest marketing news and strategy insights. Twitter announced 10K character tweets will soon be allowed on the app. Welcome to HubSpot Marketing News!

Retail 101

Retail Analytics Advertising Advertisers 101

OnPassive Marketing

OCTOBER 14, 2022

Every brand has a different mix of customers, and while Facebook, Twitter, and LinkedIn might be perfect for one company, they may not be suitable for yours. Twitter is great for businesses that want to build a following and connect with customers in real-time. If you want to share news and articles, Twitter could be a better option.

Fashion 78

Fashion Food Analytics Target Market 78