Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. Here are four simple steps to set up and manage your LinkedIn inbox within Sprout.

Management 71

Management B2C User-Generated Communications 71

Vertical Response

JULY 29, 2024

Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Regularly review and adjust your goals based on performance insights. A well-structured timeline allows for effective management of resources and budgeting within marketing projects.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Martech

AUGUST 26, 2024

It helps you monitor key performance indicators (KPIs), track campaign effectiveness, and identify trends and opportunities. Purpose: This platform automates your marketing campaigns, manages leads, and nurtures prospects through the sales funnel, saving time and improving efficiency. Processing.

CMO 118

CMO Marketing Automation Platform Key Performance Indicator Analytics 118

Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. The next step is to set up new key performance indicators or reevaluate your existing performance indicators.

Key Performance Indicator 113

Key Performance Indicator Marketing Marketers Management 113

Martech

NOVEMBER 1, 2024

Identify key metrics for success To know if your AI initiatives are working, set measurable objectives like key performance indicators (KPIs) and objectives and key results (OKRs). Where possible, break broader initiatives into manageable phases. Iteration should be expected and planned for.

Key Performance Indicator 121

Key Performance Indicator Customer Acquisition PR Marketing Strategy 121

Martech

APRIL 7, 2025

Benefits: This app streamlines the social media management process, ensuring consistent posting and engagement. The GPT analyzes the data and generates visual reports, highlighting key performance indicators (KPIs) and trends. How it works: Marketers connect their analytics tools (e.g.,

Key Performance Indicator 96

Key Performance Indicator Transform User-Generated SEO 96

Martech

AUGUST 7, 2024

Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments. For example, a lack of clear objectives manifests as a general aim to “increase brand awareness” without specifying what that looks like or how it will be measured.

Key Performance Indicator 127

Key Performance Indicator Analytics CRM Retail 127

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona. Heres something somebody asked me!

Key Performance Indicator 108

Key Performance Indicator Logistics Marketing Marketers 108

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A webinar on emerging financial technologies or regulatory updates.

Whitepaper 109

Whitepaper Key Performance Indicator Thought Leadership User-Generated 109

Hubspot Marketing

MARCH 1, 2023

What problems and obstacles do you face as a project manager? To state the obvious, project management can be tricky. So, if you’re in a project management position, starting with the basics is your best bet. The Project Management Lifecycle Regardless of size or scope, all projects follow a similar process.

Management 144

Management Key Performance Indicator CRM Communications 144

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Martech

DECEMBER 11, 2024

Change management experts: Driving AI adoption Change management experts ensure smooth adoption of AI across the organization. Are change management experts engaged in addressing AIs impact on workflows? Are they prepared to support scalability and data security? They tackle resistance by sharing the benefits of AI.

Transform 111

Transform Key Performance Indicator User-Generated Finance 111

Marketing Insider Group

JANUARY 22, 2025

But with ever-changing algorithms and complex strategies, managing ad campaigns can feel overwhelming. That’s where a dedicated campaign manager steps in. A dedicated campaign manager is a skilled professional who takes the reins of your advertising efforts , formulating strategies, optimizing performance, and delivering results.

Management 52

Management Key Performance Indicator Advertising Advertisers 52

Hubspot Marketing

JULY 25, 2024

We then determined our key performance indicators (KPIs): Conversion rates : are we providing people with the information that they're looking for, as fast as possible and as relevant as possible? AI transparency builds trust and helps manage user expectations, which again improves customer satisfaction.

Customer 108

Customer Key Performance Indicator User-Generated CMO 108

SMEI

JANUARY 23, 2023

Free Marketing Guide Download the Definitive Guide for Marketing Managers Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more.

Key Performance Indicator 43

Key Performance Indicator User-Generated Marketing Marketers 43

SocialPilot

JULY 24, 2024

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. We recommend implementing an influencer management tool and setting up proper tracking parameters to get the most out of your campaign. What are influencer marketing KPIs?

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Marketing Insider Group

OCTOBER 16, 2024

Key performance indicators (KPIs) like engagement (likes, shares , comments), leads generated, and conversions (turning leads into customers) give you a clear picture of how your content is performing with your audience. Reach out for more information or book a meeting with our team.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Martech

JULY 22, 2024

Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. Many find it easier to simply capture the most easily obtainable data points and report them as key performance indicators (KPIs).

Key Performance Indicator 123

Key Performance Indicator Transform Analytics Manufacturing 123

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more. This technical knowledge enables them to implement and optimize campaigns effectively.

Key Performance Indicator 70

Key Performance Indicator Marketing Automation Platform CRM Marketing 70

Search Engine Land

SEPTEMBER 15, 2023

But managing client expectations remains critical. Ensure that these metrics are directly tied back to any initial objectives set, providing a complete feedback loop in your project management. Define key performance indicators (KPIs): Identify metrics that will be used to evaluate success.

Management 130

Management SEO Key Performance Indicator User-Generated 130

Martech

APRIL 28, 2025

Facebook Ads: Facebook provides conversion lift testing through its Ads Manager. This allows advertisers to measure the incremental conversions driven by their Facebook and Instagram ads by comparing the performance of users who saw the ads against those who did not.

Key Performance Indicator 76

Key Performance Indicator Advertisers Advertising User-Generated 76

Sprout Social

NOVEMBER 20, 2024

It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate. Enter : Sprout Social, the all-in-one social media management platform. This will help you to get a more comprehensive understanding of your social media success.

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. It helps you create detailed social media reports effortlessly, whether youre managing one account or dozens. But it doesnt stop there.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hubspot Marketing

AUGUST 17, 2022

The good news is implementing a talent management program can help businesses of all sizes and employee engagement levels find a sense of balance. What is talent management? Talent management falls into three distinct categories: HR processes that work together to create the best possible employee experience. Image Source.

Management 121

Management Key Performance Indicator Promotion Price 121

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Management 112

Management Product Key Performance Indicator Health 112

Martech

MAY 13, 2025

Using Gemini GEMS to improve your marketing and productivity This will open the Gem manager, which lists the Gems you created or recently used. Performance reporting and analysis Gem If you provide the base model of Gemini with instructions on metrics and the analysis you need, it will summarize your data for you.

Product 75

Product Key Performance Indicator User-Generated Marketing Automation Platform 75

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. . Top marketing management processes to know.

Management 103

Management Key Performance Indicator Marketing Marketers 103

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 113

Management Product Key Performance Indicator CMO 113

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Eliminate management by objectives Deming warned against focusing solely on numerical targets, as this often led to shortcuts and a decline in quality.

Transform 76

Transform Manufacturing Key Performance Indicator Marketing 76

Sachs Marketing Group

MARCH 12, 2025

Google Performance Max (PMAX) is one of the most powerful advertising solutions available, offering a data-driven, automated approach to campaign management. This ultimate guide will break down what Performance Max is , how it differs from traditional Google Ads campaigns , and how to optimize it for healthcare marketing.

User-Generated 90

User-Generated Key Performance Indicator Advertisers Advertising 90

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Think of content monitoring as asset management.

eCommerce 121

eCommerce SEO User-Generated Key Performance Indicator 121

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. We use key metrics, like viewership trends and subscribers, to determine what works and how we can craft successful content maps, Liotti explained. YouTube is the definitive home of video.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Budget clarity also attracts expert influencers while enabling them to plan content and manage expectations. Why is a roadmap important?

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Buffer Marketing

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. This is where a social media dashboard comes in handy.

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114