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Are you ready for retail media advertising? What you need to know in 2025

illumin

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Retailer Temu recently launched an affiliate influencer program. Creators can also easily find products and brands to promote. Plus, youre not limited to social media.

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Make them feel part of something bigger, like a valued member of your brand’s community.

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How to use micro-moments to capture customer intent in real-time

Martech

Dig deeper: How to build trust and loyalty in retail with reception marketing ‘I-want-to-go’ moments: Being the local solution “I-want-to-go” moments focus on location-based searches like “coffee shop near me” or “best hiking trails nearby.” Tailor your content and promotions to these insights.

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What is a KPI? How To Choose the Best KPIs for Your Business

Hubspot Marketing

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

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Master Google Ads: A Guide to Effective Online Advertising

Vertical Response

Different industries require unique strategies to utilize Google Ads effectively, enhancing overall ad performance. For instance, e-commerce businesses might focus on promoting inventory through Google Shopping ads, while service-based businesses could leverage local targeting and ad scheduling to reach potential clients.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Let them know about any promotional campaigns you’re running. Promote your products with organic posts. Instagram’s visual-first model makes it ideal for promoting products. What is Instagram eCommerce?

eCommerce 138