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The Future of CRM and Marketing Management: Trends to Watch

Marketing Insider Group

Marketing management trends don’t move slowly. CRMs are doing more than managing contacts. New privacy laws and cookieless tracking force marketers to rethink how they collect and use data. CRM and marketing management aren’t just about tools and tactics anymore. You’ve probably noticed how fast things shift in marketing.

CRM
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Understanding the Impact of Google Consent Mode For Your Business in 2024

Hubspot Marketing

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). Best Practice: Use a Consent Management Platform. More on “how” later.

Law
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IAB releases updated IAB Diligence Platform

Martech

This platform, powered by Safeguard Privacy, can now be used by advertisers and partners across the adtech ecosystem to make sure campaigns are compliant with privacy laws in 19 states, with more regulations surely on the way. Why we care. And that’s where a solution for all these parties comes in. Comprehensive compliance.

Law
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AI-powered martech releases and news: November 21

Martech

To be fair, the machines only violated one of Asimov’s Three Laws of Robotics: A robot may not injure a human being or, through inaction, allow a human being to come to harm. A robot must obey orders given by humans, except where such orders would conflict with the First Law.

Law
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How Accurate is Google Analytics? The Average Level of GA4 Inaccuracy. [New Research]

Orbit Media Studios

Sites that use a consent management platform (CMP) such as Cookiebot give the visitor the option to accept cookies. It’s also good to comply with privacy laws. The two biggies are the European Union’s GDPR law (General Data Protection Regular) and California’s CCPA law (California Consumer Privacy Act). What about Canada?

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What to do when your vendor has a data breach

Martech

There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Inform your security team or the important person managing the software,” said Alliband. Furthermore, these breaches are expensive and slow to be discovered. Dig deeper: U.S.

Law
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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

These laws gave consumers greater control over their personal data, including the right to know what data is collected, how it is used, have it deleted and opt-out of its sale. Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements.

Law