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Elevate your data strategy: From cookies to universal consent and preferences by Edna Chavira

Martech

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM).

Transform 117
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AI-powered martech releases and news: November 21

Martech

To be fair, the machines only violated one of Asimov’s Three Laws of Robotics: A robot may not injure a human being or, through inaction, allow a human being to come to harm. A robot must obey orders given by humans, except where such orders would conflict with the First Law. Bluecore , acquired the AI Shopping Assistant, alby.

Law 114
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3 ways to turn tariff turmoil into marketing gold

Martech

With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. Object Edge, a leader in digital transformation for manufacturers, saw that many clients were anxious about tariff volatility affecting supply chains and costs.

Transform 115
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How to START building a modern digital marketing plan

Search Engine Land

Additionally, changing privacy laws and attribution challenges add to the complexity. Here, you’ll define the aspects needed to manage and measure the successes and provide accountability for the plan. At this phase, you’re also setting up our project management system or aligning resource planning platforms to manage the work.

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3 strategies to navigate change as digital privacy evolves

Martech

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage. This is especially important now, as modern tools rely heavily on automation and algorithms.

Transform 117
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Why your company needs a brand LLM to thrive

Martech

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. It acts as a centralized, dynamic resource for creating, managing and delivering consistent and personalized brand content across all customer interactions and engagement channels.

Branding 125
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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

In 2023, marketing and the marketing profession will be transformed. The proposed Journalism Competition and Preservation Act would allow news publishers to collectively negotiate with online platforms such as Facebook and Google for compensation for their content, granting them an exemption from antitrust laws in the process.

Transform 145