Sprout Social

JULY 30, 2024

Especially when brands dive into collaborations too quickly, and don’t thoroughly vet influencers or craft legal protections. Healthcare brands need to be extremely careful about influencers making health claims without lengthy, legally-vetted disclaimers, or risk being fined and further reprimanded by the FTC.

Influencer Marketing

Martech

JANUARY 6, 2025

Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Resistance to change : Teams may hesitate to trust AI-driven tools, fearing loss of control or job displacement. Balancing upfront investment with long-term ROI can be daunting.

Transform

Sprout Social

SEPTEMBER 23, 2024

Yet, if we move too fast , we risk creating silos, running afoul of legal and ethical challenges, complicating our tech stack and failing to reach our business goals. The committee, in collaboration with the legal and IT teams, prioritizes which use cases should be explored and facilitates scaled learning and iteration.

Transform

Martech

JANUARY 3, 2025

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. This cross-functional group of key stakeholders will ideally include representatives from legal, data teams, marketing, ethics and technology.

Branding

Martech

SEPTEMBER 20, 2024

Once you finish the post, it will be reviewed by both your boss and the legal team. Even though the blog post arrives in your boss’s inbox and legal’s review queue sooner, they still take days to complete the review. I don’t know anyone, including myself, who actually measures the average time it takes to write a blog.)

Customer Acquisition

Martech

SEPTEMBER 20, 2024

Go over the contract with a legal expert. They can guide you through the legal parts, and you can help them with the technical parts. Document the incident: For legal reasons and internal review, it’s important to document as much as possible. Follow up with them regularly about this. This is absolutely one of them.

Law

Businesses Grow

JANUARY 6, 2025

Beyond legal considerations, marketing often requires nuanced cultural understanding and sensitivity. We want to get it approved by legal, so we don’t take risks. In the business world, accountability for problems ultimately rests with a human, not a machine. We don’t want to upset a customer, so we’re dull.

Transform

Sprout Social

OCTOBER 11, 2024

Legal concerns to remember when racing to execute sports marketing campaigns on social media Even with the massive opportunity sports marketing presents, brands need to proceed with care. I highly recommend working with a skilled and experienced legal team in these instances.” Both of these areas can be murky.

Transform

Scoop.it!

OCTOBER 24, 2024

However, legal content is often associated with being dry and dull. Still, everyone needs legal advice at some point, and tapping into that need with practical, specific, and well-placed content can help your law firm stand out in the market. Associations: Are they involved in any legal organizations?

Law

Sprout Social

FEBRUARY 26, 2025

But legal bottleneckslike heavy redlines and lengthy approvalscan quickly turn it into a headache. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth. Talk to your legal team about offering partial upfront payments (e.g.,

Affiliate Marketing

Martech

SEPTEMBER 19, 2024

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. Publishing an inaccurate data point or term damages an audience’s trust in a brand, company or institution, resulting in a public backlash, negative press and legal ramifications.

PR

Martech

JANUARY 13, 2025

Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content.

Law

Hubspot Marketing

JULY 25, 2024

Monitor Legal and Ethical Considerations As AI video production becomes more prevalent, legal considerations around likeness licensing and content use will become increasingly important. Invest in the proper training and resources now to ensure you are using AI effectively and ethically in the future.

Transform

Martech

JANUARY 20, 2025

Navigating ethical and legal concerns The final blocker, ethical concerns, stands apart from the previous four. The more common blocker is practical: legal and compliance issues. While ethical considerations in AI are serious and impactful, we have not seen them act as a significant barrier to AI adoption in marketing analytics.

Analytics

Martech

AUGUST 2, 2024

For legal purposes, some parts of the marketing plan must march to the dominant annual rhythm of the financial calendar, but this cadence doesn’t work for everything. This multi-paced evolution allows the system to thrive by absorbing stresses like parasites and weather.

Transform

Martech

DECEMBER 12, 2024

This protects you from legal issues and ensures customer data is not misused. Technical considerations When asking customers to sign up, have a disclaimer stating the kind of messaging they will receive and if there is a charge for SMS responses.

Law

Martech

MARCH 3, 2025

The legal and financial risks of clinging to MQLs The stakes have increased since the Delaware 2023 ruling, which expanded the Duty of Oversight liability to corporate officers, including CMOs, CROs and CDAOs. If a GTM officer continues to rely on misleading MQL-based reporting, they could face real legal and financial consequences.

Transform

Martech

OCTOBER 24, 2024

What’s even more worrisome is that not only do most of these mistakes cause either high unsubscribe rates or carrier blocks (which are very difficult to work through), but they can actually result in legal responses in more ways than email mistakes can.” Not getting express promotional SMS content opt-in.

Shipping

Martech

NOVEMBER 13, 2024

This shift will require clear, cross-functional collaboration as marketers navigate new technical, legal and ethical landscapes. Success will rely on securing leadership buy-in and effectively communicating results across the organization.

Transform

Hubspot Marketing

NOVEMBER 20, 2024

And sure, there’s the legal side — many industries require it — but beyond that, it's about proactively looking out for the health and safety of everyone involved. Not only does this safeguard employees and minimize the fallout from those risks, but it also spares your organization from costly legal troubles or compensation claims.

Manufacturing

Martech

JANUARY 10, 2025

Leaders must implement social media monitoring tools to detect and address brand impersonation and engage with communications and legal teams to formulate a robust response strategy. Brand impersonation threats Brand impersonation, including spoofing attacks, poses significant risks to consumer trust.

Manufacturing

Martech

JANUARY 6, 2025

In a crisis, legal must review any information before its disseminated inside or outside the organization. legal or investors). Someone in communications or marketing usually serves as the document owner and involves the appropriate internal subject-matter experts. In M&A, HR is heavily involved. Google Docs).

B2C

Hubspot Marketing

JULY 26, 2024

Why Google Consent Mode Is Worth Using Here are the reasons why I believe Consent Mode can become a game-changer for you: With a legally-required consent banner in place on your site, users can deny consent to tracking. For you, this means losing the opportunity to collect precious data on these users since you can’t track them.

Law

Sprout Social

JANUARY 15, 2025

Ongoing considerations for brand social As the full impact of the ban becomes clear in the next few months, social teams must remain agileready to adjust their strategy to comply with legal precedent and evolving audience expectations.

Branding

Martech

AUGUST 21, 2024

” Legal – restricting: “It’s crucial that you strictly adhere to our Terms and Conditions.” Customer technology software collects and processes individual customer data, where the full legal impact of compliance and customer privacy is increasingly felt. ” Support – serving: “We’re on it!

Customer

Search Engine Land

AUGUST 1, 2024

Debates continue about which source texts exist, when they were accessed and whether they were ethically or legally sourced. Information about a brand or business must exist within the bots’ training texts. OpenAI maintains documentation on how ChatGPT is trained. Partnerships with sites containing a large body of conversational data (e.g.,

PR

AWeber

JUNE 3, 2025

This practice is essential for both legal compliance (like GDPR and CAN-SPAM ) and creating engaged, loyal followers. Compliance: Avoid hefty fines or legal headaches by following email marketing regulations. In other words, people sign up or "opt in" to hear from youno surprises or unwanted messages.

Law

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. Without this plan, you’ll end up with BYOAI and chaos. AI is happening already.

Transform

Martech

JULY 8, 2025

Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. Anonymized data reduces legal risk and limits exposure in the event of a breach. The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA.

Law

Martech

NOVEMBER 21, 2024

Politics, wars and rumors of wars, AI, social division, unhappy employees, spiking opex, proliferating legal issues, challenging investor sentiment, debt, debt and more debt… you name it. However, the dark jokes about marketing and sales have become memes in many C-suites. It’s because their sense of risk continues to spike.

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Vertical Response

SEPTEMBER 29, 2024

Key Takeaways Email marketing consent hinges on explicit and implied consent, each with distinct implications for legal compliance and audience engagement. Adhering to regulations like GDPR, the CAN-SPAM Act, and CASL is essential to avoid legal penalties and maintain subscriber trust.

Email Marketing

verse.ai

JANUARY 28, 2025

In this guide, youll learn what the FCC ruling entailed, details about its delay, and how to maintain compliance with current legal guidelines regarding consent under the TCPA. However, any revised ruling by the FCC will likely still face legal challenges, which could delay or block implementation.

Telemarketing

Search Engine Land

JULY 12, 2024

Legal issues can drag on for ages. Worse, once a legal matter is filed in court, the case is highly likely to become visible on the web. Lawsuits and various other legal matters attached to your name can cause long-lasting harm to your reputation. That’s the simple, unfortunate truth. We all make mistakes.

Law

Buffer Marketing

AUGUST 13, 2024

The platform automatically handles all the legal intricacies and permissions, allowing creators to focus on producing high-quality content without worrying about legal hassles.

Influencer Marketing

Martech

OCTOBER 9, 2024

These proposals are the latest developments in a lengthy and ongoing legal battle. Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. Why we care.

Advertisers

Hubspot Marketing

MAY 20, 2025

Brand messaging thats been client-approved or legally sensitive. Legal, financial, or health claims. Note: This isnt legal advice, so absolutely consult an attorney about best practices here. When You Have to Be Spot-on in Your Messaging There are some areas where AI just isnt worth the risk. Anything requiring cultural nuance.

Thought Leadership

Martech

JULY 12, 2024

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage.

Transform