Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Internal Linking Structure: Use internal links to guide visitors and search engines through the various pages on your site.

Digital Marketing 119

Digital Marketing User-Generated Marketing Marketers 119

Martech

DECEMBER 16, 2024

A linkless link can be as important as a traditional link for building credibility, provided that an AI system can properly disambiguate the entity.” Credibility relationships expressed in content and links (topics, expertise, qualifications, awards). Note: Even for content, links are losing their importance.

Transform 117

Transform User-Generated SEO Communications 117

Martech

OCTOBER 25, 2024

On the day of the event, send a final email with a link to join. Then, follow up with a recording link and a quick survey to get feedback. Then, a few days later, send a link to session recordings and any additional resources. Ask specific questions and include a feedback form link to make it easy.

Education 122

Education Communications Promotion Product 122

Businesses Grow

JULY 17, 2024

Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. Go to [link] to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo’s Starter & Business plan!

Marketing 117

Marketing Marketers Email Marketing Customer 117

Martech

JANUARY 7, 2025

Incorporate supporting content like guides , case studies, and user testimonials. Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. Focusing on building a knowledge graph for the brand by using structured data.

SEO 114

SEO Logistics User-Generated Finance 114

Backlinko

JANUARY 6, 2025

I’ve distilled this guide to the five most impactful growth strategies, including: Success metrics Real-world examples Requirements to execute Expected timeline and results Let’s start with the most important one. Here’s a simple process to get started: Send a brief email with a link for a 15-minute call.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Marketing Insider Group

NOVEMBER 18, 2024

By building one, you keep control over your content and engage your audience effectively. Let’s break down how to build a content calendar from scratch, how to plan your posts, and what tools can help simplify the process. Quick Takeaways: Set clear social media goals to guide content planning.

User-Generated 98

User-Generated Education Promotion Management 98

Marketing Insider Group

JULY 15, 2024

Driving Higher Conversion Rates: Designing content with the user in mind guides them smoothly through their journey. However, following some best practices provides a guide as you build your online content. These links improve your content’s authority and relevance.

SEO 124

SEO Analytics Branding Marketing Strategy 124

Backlinko

NOVEMBER 1, 2024

In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. For more on that, check out this guide to getting more Google reviews. Finally, you also want to build local citations. This can be a great way to build trust with potential customers. And it helps users navigate your site.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

SocialPilot

JANUARY 16, 2025

Profile Optimization : Branding, bio description, Images, and links. Twitter : Retweets and likes, hashtags, concise and keyword-rich content, and links. Quora : Optimized profile, niche-specific long-tail keywords, relevant links, knowledge sharing, answering new questions, and building community.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.”

CMO 131

CMO Traditional Marketing Communications Marketing 131

Buffer Marketing

AUGUST 26, 2024

With the ever-growing list of platforms releasing new features daily, it's an exciting time to build a following online — but it's not an easy one.  Here's our guide to finding trending sounds on TikTok and trending audio on Instagram that you can leverage here. Here’s a few of the latter.

Social Media Marketing 118

Social Media Marketing User-Generated Gen Z Thought Leadership 118

Hootsuite

NOVEMBER 28, 2024

Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. Create location-specific FAQ pages: Use these to address common questions specific to each location you serve This way, you can build a stronger connection with your community.

Search Marketers 102

Search Marketers Marketing Marketers SEO 102

Scoop.it!

OCTOBER 31, 2024

Build Interactive Diagnostic Tools to Capture Email Newsletter Subscribers A slightly more advanced way to implement the tactic discussed above is to upgrade the content formats you employ to address and solve your target audience’s pain points. to help people find the answers to their needs in exchange for an email address?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? The influencer gets a unique affiliate link or discount code to share with their audience. Each time someone uses the link or code to purchase, the influencer earns a percentage of the sale.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Backlinko

JULY 15, 2025

Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. Your job is to guide them through the decision. They’re not searching for solutions.

Customer 118

Customer User-Generated Price Analytics 118

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. Regularly update your content, build backlinks, and use metadata effectively to improve your SEO performance. Measuring total visits, unique visitors, and page views helps gauge content performance.

Content Marketing 118

Content Marketing Marketing Marketers Customer Acquisition 118

Martech

DECEMBER 19, 2024

Each time someone scrolls past a button or link, their brain evaluates whether to take action. Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. For example, instead of multiple links in the same section, offer a single, clear next step.

Customer Journey 126

Customer Journey Energy Communications Branding 126

Sprout Social

JULY 23, 2024

Here are five brands using Pinterest to build successful campaigns in 2024. Headspace has created a library of premium mindfulness content with everything from guided meditations to sleep content and breathing exercise. Shopping videos: Brands can now capture audience attention using video and directly link to showcased products.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Search Engine Land

JULY 11, 2024

Data gathering through original research has long been hailed as the ultimate tool for link building. It’s more than just link bait; it’s future-proofing your SEO strategy. Publishing original research improves your position as a thought leader, building trust and authority with your audience.

Whitepaper 112

Whitepaper SEO Transform Health 112

Backlinko

DECEMBER 6, 2024

It identifies drop-off points and guides customers to purchase. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. Your goal is to guide the most qualified prospects toward conversion.

Customer Journey 93

Customer Journey User-Generated Marketing Marketers 93

Martech

OCTOBER 25, 2024

This multidisciplinary team of decision-makers and experts throughout the organization should encourage responsible and effective adoption, focusing on everything from risk management to upskilling talent to building trust. Assign a marketing data champion to build best practices, encourage data sharing and oversee data quality.

Transform 136

Transform Customer loyalty User-Generated Management 136

Customers.ai

DECEMBER 17, 2024

Instead of guiding customers toward a purchase, theyre overwhelming them. Aaron Orendorff nailed it at DTC Next: Youre not guiding your customers. Dont miss out: [link]. Email builds the hype, SMS seals the deal, and the numbers speak for themselves. The truth is, as marketers, weve made things too complicated.

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Search Engine Land

SEPTEMBER 27, 2024

Alli AI Alli AI works with any CMS, bypassing technical limitations to use AI to help automate on-page SEO for: Links missing titles. External link targets. The tool analyzes your site and gives you a step-by-step guide that explains how to optimize it for better results. Dig deeper: AI content creation: A beginner’s guide 3.

SEO 119

SEO Transform User-Generated Analytics 119

Orbit Media Studios

DECEMBER 17, 2024

Rather than a typical workbook, we simply put all of the prompts together into one big guide. Scan through, copy your favs into your own docs, or build these into your marketing processes! This prompt comes from our guide on creating AI marketing personas. Today we are giving it to you. Where are they spending time?

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel? Engagement.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Search Engine Land

OCTOBER 8, 2024

Advanced segment building with Google Tag Manager event integration lets you track anything you want on your website. For instance, when running a PPC campaign, its success is only as strong as its weakest link. To do this, we can build a segment where users have reached a custom URL. What is Microsoft Clarity?

Analytics 105

Analytics User-Generated Transform eCommerce 105

Backlinko

DECEMBER 29, 2024

In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. Traffic that would cost an estimated $44.7K per month in Google Ads.

SEO 103

SEO Customer Real Estate User-Generated 103

Backlinko

MARCH 3, 2025

In this guide, you’ll learn all about organic traffic, including how to measure and increase it. It’s about building assets that continue delivering value long after you create them. Builds Authority Consistently ranking for search terms helps establish your site as an industry leader. The best part?

SEO 110

SEO User-Generated Analytics Finance 110

Backlinko

SEPTEMBER 6, 2024

For example, if multiple competitors have headings about how new runners can build endurance, you know your article should cover that topic, too. This lightning-fast insight will help you build better outlines and make valuable updates to existing content. Further reading: Google Search Console: The Definitive Guide 3.

SEO 114

SEO Price User-Generated Analytics 114

Marketing Insider Group

MARCH 3, 2025

A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Straightforward explanations build trust and keep visitors interested.

Content Marketing 100

Content Marketing Education Marketing Marketers 100

SocialPilot

OCTOBER 14, 2024

These listings appear right at the top of the search page, complete with a local map and a handy “More Places” link to explore additional businesses in the area. That’s where Google Review links come in. Google review links are URLs that take your customers to your Google My Business profile.

Management 104

Management Food Place Customer 104

Hubspot Marketing

DECEMBER 24, 2024

He adds: Because cornerstone content is also more top-of-funnel 'ultimate guide' style content, it's often your audience's first big touchpoint with you. This helps build credibility with your site's readers and encourages them to spend more time on your site and explore the other content you offer. Assist with link acquisition.

SEO 117

SEO Education Product Place 117

Search Engine Land

JULY 29, 2024

Here’s what we’ll cover in this guide: What is GEO? Authority building: Both build authority through credible content and relationships, focusing on enhancing trustworthiness and reliability. Citing sources: Enhancing credibility by linking claims to reliable sources. How GEO differs from SEO. Why GEO is important.

User-Generated 131

User-Generated Transform SEO Law 131

Hootsuite

OCTOBER 22, 2024

Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Studies show that advocacy from your team can help shorten the sales cycle , attract and develop new business, and build your employer brand. What is employee advocacy?

PR 114

PR Gen Z Thought Leadership Communications 114

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. Competing URLs: Links to top-ranking posts for the primary keyword. Internal link suggestions: Links to other relevant pages on your website. What Is a Content Brief?

Whitepaper 99

Whitepaper SEO Content Marketing Product 99