Search Engine Land

APRIL 30, 2024

My response to this has always been: as long as there are humans in the world and those humans are searching for something, SEO will never be dead. of searches use 1-4 keywords in the Google Search bar such as “weather tomorrow,” “restaurants near me,” “nfl scores.” Have they been around very long?” Is SEO dead?

SEO 113

SEO Thought Leadership User-Generated Shipping 113

Search Engine Land

APRIL 16, 2024

My list of these includes: Keyword trend analysis. SERP analysis for “striking distance” keywords. Keyword trend analysis There’s keyword analysis, and then there’s keyword trend analysis. Keyword trend analysis There’s keyword analysis, and then there’s keyword trend analysis.

SEO 114

SEO User-Generated Communications Search Marketers 114

Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. Keyword research is one of the essential activities for affiliate websites. The right keywords will help people to find your content more easily. Why is keyword research important for affiliate marketing? How to do keyword research for affiliate websites.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Lynton Web

JANUARY 31, 2023

As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. In this blog, we’ll discuss a few dos and don’ts for your keyword and meta tag strategy to help you see more organic traffic in no time. What Are Keywords and Meta Tags?

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Search Engine Land

SEPTEMBER 6, 2023

Keyword research for the holidays As is always the case with all keyword research , the goal is finding queries, topics and terms with relatively large volume but highly targeted user intent. This is where long-tail keywords come in. Analyze their keyword strategy and content quality.

SEO 135

SEO User-Generated Shoppers Retail 135

Search Engine Land

APRIL 23, 2024

Both emphasize the importance of creating informative and helpful content tailored to the target audience’s search intent , weaving relevant keywords into the content and consistently producing quality content following platform best practices. The same goes for adding keywords to video captions and voiceovers.

SEO 111

SEO Gen Z User-Generated Entertainment 111

Hubspot Marketing

JULY 8, 2022

The goal of SEO is to help your site rank as high as possible for target keywords and phrases relevant to your website and mission. It is an affordable and effective long-term marketing strategy. Keyword research should create your content strategy. Relevant Keywords. Organic traffic. Market share compared to competitors.

SEO 126

SEO Education Food Health 126

Neil Patel

FEBRUARY 3, 2023

The evolution of search has a long history. The world of search has evolved from simple keyword queries to a complex, data-driven ecosystem that is constantly changing. Keyword universe: Number of keywords and key phrases included in a site’s SEO strategy. In the long run, you can automate your process with an AI writer.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). To target specific keywords Influencers can also be excellent collaborators to increase your share of voice for specific topics and/or keywords.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Calvyn Lee Blog

SEPTEMBER 26, 2023

Conduct Keyword Research Keyword Research Tools : Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-volume and relevant keywords within each topic. Remember to conduct thorough keyword research and tailor the content to your target audience’s needs.

Price 130

Price SEO Management Analytics 130

Search Engine Land

JULY 21, 2023

Pain conscious A user is likely conducting a wide search that is quite short-tail and very top-level. Typically, searches become narrow, represented by the specificity and long-tail nature of the query that facilitates their search. SEOs can’t depend on keywords alone to rank on a SERP, never mind ranking effectively.

SEO 97

SEO User-Generated Price Shipping 97

Rock Content

FEBRUARY 8, 2024

Expand your thinking: Focus less on keywords and more on topics or answering questions. Go from long-tail to hyper-long tail: Expand keyword phrases even more. Each blog should play a long game. Leverage long-tail keywords This isn’t new, but it has changed thanks to SGE.

Transform 52

Transform User-Generated SEO Branding 52

Neil Patel

JANUARY 7, 2023

In the past, keyword stuffing was a common SEO tactic. This involved cramming as many keywords into your content as possible, regardless of context. However, semantic search has made keyword stuffing obsolete. Google’s semantic search algorithm is designed to understand the meaning of words, not just match keywords.

SEO 95

SEO User-Generated New Technology Price 95

Vertical Response

MARCH 29, 2024

Effective SEO encompasses a combination of keyword research, on-page optimization, and off-page tactics like quality backlinks and internal linking to enhance site visibility and credibility on search engines. It’s a delicate balance, seeking out the sweet spot between high-search volume and low-competition keywords.

Transform 67

Transform User-Generated SEO Analytics 67

Adobe Experience Cloud Blog

JANUARY 9, 2020

The average voice search query is about 29 words long. You perform a search on your mobile device, and the web page is taking too long to load. When someone utilizes voice search, they tend to say more conversational keywords compared to desktop. Tip #5: Long-Tail Keyword Research.

SEO 174

SEO User-Generated Thought Leadership Digital Marketing 174

Neil Patel

JUNE 23, 2021

If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this. Here’s how you can integrate longtail keywords in 2021. is a longtail keyword.

Real Estate 139

Real Estate SEO Content Marketing Advertising 139

Marketing Insider Group

JANUARY 2, 2024

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships.

B2C 97

B2C SEO User-Generated Industry Insights 97

Search Engine Land

JANUARY 23, 2024

Some strategies to tighten up coverage include: Phrase and exact match keywords Broad match keyword performance may have improved in recent years (for some advertisers), but they still tend to struggle in smaller accounts because of limited budgets, data and how many searches they can match.

Advertising 108

Advertising Advertisers Shipping Marketing Mix 108

Hubspot Marketing

APRIL 7, 2023

It’s the page that search engines, like Google or Bing, display after a user queries a keyword or phrase. Include keywords and search questions in these headings. The content should be between 54-58 words long for a paragraph intended for a featured snippet. Tweak your H2s and H3s — include the secondary keywords.

Real Estate 129

Real Estate Price SEO User-Generated 129

Sachs Marketing Group

MARCH 14, 2024

Want to know how to select SEO keywords? Selecting SEO keywords is about understanding your audience and their search behavior. Use keyword research tools to discover terms with high search volume but manageable competition. Focus on keywords that closely match your content’s theme and audience intent.

SEO 52

SEO User-Generated Customer Journey Transform 52

Hubspot Marketing

DECEMBER 21, 2023

But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users. Table of Contents What is PPC keyword research? Why does PPC keyword research matter?

User-Generated 94

User-Generated Advertising Advertisers SEO 94

Search Engine Land

MARCH 3, 2023

If you publish content online, you must do keyword research for SEO. The metrics SEOs traditionally use for keyword research – such as keyword difficulty scores and search volumes – are unreliable. If all this is true, what should we do to research keywords effectively? Plus, low-volume keywords may surprise you.

SEO 101

SEO Email Marketing Product Customer 101

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. What are low-competition keywords?

SEO 52

SEO Digital Marketing Advertising Advertisers 52

Chief Martec

DECEMBER 5, 2023

And if you try to tie it to the keywords that people are overindexing on at the moment, it’s all too easy to blend into the same backbround-radiation platitudes we’ve been observing for two decades of digital marketing. We dive into a thorough examination of what’s happening in the long tail of martech apps.

Transform 100

Transform Thought Leadership Customer Journey Digital Marketing 100

Tiecas

MARCH 2, 2024

Are you struggling to find the right keywords for effective optimization? It can help industrial marketers adapt with tools for hyper-targeted keyword research and streamlined content creation. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g.,

SEO 52

SEO Manufacturing Transform User-Generated 52

Search Engine Land

MAY 3, 2024

How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”). You only need to manually source a few per SAP.

User-Generated 83

User-Generated SEO Price Customer 83

Search Engine Land

JUNE 30, 2023

It’s important to structure your campaigns and ad groups so that your ads cater to the keywords you’ve chosen. The second is that each ad group listed above will have keywords and ads specific to their category. In paid search, we call these long-tail keywords: keywords that have more qualifying words and have lower search volume.

Shipping 95

Shipping Advertising Advertisers User-Generated 95

Search Engine Land

MAY 19, 2023

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

SEO 128

SEO CMO Analytics Management 128

Search Engine Land

NOVEMBER 17, 2023

This approach allows SEOs to build keyword universes aligned with UGC content. When you incorporate UGC into your SEO strategy, you can reap the following benefits: Enhanced search engine rankings UGC can be used to ensure your content is fresh and constantly iterated upon, alongside improving keyword diversity.

User-Generated 116

User-Generated SEO Education Promotion 116

Neil Patel

MARCH 1, 2023

The right keywords mean people can find you when searching for products and services like yours. So, how do you know which keywords will lead to conversions? That’s where keyword research using a tool like Ubersuggest comes in. It shows the related terms and long-tail keywords that people are searching for online every day.

B2C 91

B2C SEO User-Generated Shoppers 91

Search Engine Land

SEPTEMBER 19, 2023

Negative Google autocomplete keywords displayed for your name or company can become the “first impression” of who you are. This can be highly damaging if the suggested keywords displayed are inaccurate and include terms like scams, complaints, pyramid schemes, lawsuits or controversies.

User-Generated 135

User-Generated Management Branding Product 135

Jeff Bullas

NOVEMBER 8, 2022

You can use keyword research to find keywords that are relevant to your product and then create content around those keywords. Use tools like Google Keyword Planner to research the best keywords for your website. Your content should be well-researched and provide value to your readers.

Advertising 199

Advertising Advertisers Shipping eCommerce 199

Hubspot Marketing

DECEMBER 13, 2023

Research your top keywords. 97% of the top Pinterest searches are unbranded, which means you need to use keywords other than your brand name. To compete on SEO, research which keywords your audience uses to browse online. First, make a list of keywords used in your business. Image Source Include keywords in pin titles.

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Search Engine Journal

DECEMBER 8, 2021

Google's annual recap of the year's top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. The post Google Reveals Top Searches Of 2021 appeared first on Search Engine Journal.

SEO 127

SEO 127

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

Real Estate 139

Real Estate SEO Digital Marketing Branding 139

Search Engine Journal

JUNE 29, 2022

From long-tail keywords to community engagement, follow these top 10 tips. Let your business stand out from the local competition by optimizing your web presence. The post 10 Key Steps To Ranking Higher In Google Maps appeared first on Search Engine Journal.

SEO 106

SEO 106

Hubspot Marketing

APRIL 4, 2022

SEO is a long-term game. However, even more important is developing a long-term strategy that focuses on three to four initiatives at a time. Keyword research. Keywords are the foundation of SEO. This means that keyword stuffing is out. Not ranking. 5 SEO Trends to Leverage in 2022. Voice and Mobile Search. "

SEO 145

SEO Copywriting User-Generated Content Marketing 145