Backlinko

NOVEMBER 8, 2024

That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. AI can help you manage the complexity of product development. AI can make this process far more manageable.

Price 113

Price Real Estate Promotion Food 113

Martech

JULY 12, 2024

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage.

Transform 117

Transform User-Generated Law Marketing Mix 117

Martech

MARCH 12, 2025

Dig deeper: 3 recession-defeating marketing strategies Rethinking partnerships and marketing mix Inflation offers an opportunity to reassess your entire marketing ecosystem and partner relationships. These modernized companies also saw modest yet steady growth in both customer base (0.5% revenue decline.

Transform 114

Transform Finance Marketing Marketers 114

Martech

OCTOBER 2, 2024

To do this well, you need predictive analytics tools to continually assess the effectiveness of various campaigns and marketing channels and ensure resources are invested where they deliver the highest ROI. Dig deeper: Why you should add predictive modeling to your marketing mix 3.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Sprout Social

JUNE 13, 2025

Set up tracking and attribution To measure ROI, you need to collect the right data and plug it into the analytics tool your marketing and leadership teams use to evaluate performance. Leverage attribution models and marketing mix modeling with this data to analyze what content works (or doesn’t). What is “good ROI” on YouTube?

Analytics 107

Analytics Marketing Marketers Customer Journey 107

Marketing Insider Group

NOVEMBER 4, 2024

To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Martech

MAY 2, 2025

MQL marks the border between marketing and sales silos The MQL was born a couple of decades ago when sales management realized customers increasingly use digital media to make buying decisions. ” Dig deeper: Why causal AI is the answer for smarter marketing 4. Look for long-term progress. 300, but very few achieve this.

Non-Profit 87

Non-Profit Customer Journey Energy Customer loyalty 87

Martech

DECEMBER 12, 2024

Theres a big generational divide about using AI for customer engagement: Only 56% of managers aged 18-24 rate AI as very important in customer engagement strategies, compared to 72% of those aged 35-44 or 55+, according to a study by Apply Digital. to create a marketing mix decision engine.

Fashion 64

Fashion Marketing Mix User-Generated Communications 64

Search Engine Land

AUGUST 29, 2024

Step 4: Forecasting Forecasting is key to budgeting because it helps manage risks, seize opportunities, optimize resources and make smart investment decisions. Consider factors like channel maturity, potential ROI and customer and market trends. Conduct exploratory data analysis to identify patterns and correlations.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Martech

FEBRUARY 12, 2025

While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. Tech insights Modern reputation management requires active monitoring, sure, but it also demands action. Thats the issue.

PR 80

PR Health Price Food 80

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." One-Page Marketing Plan Template As demonstrated above, a marketing plan can be a long document.

Marketing Plan 108

Marketing Plan Marketing Marketers Social Media Marketing 108

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. A powerhouse trio—just three people—managed messaging campaigns reaching hundreds of millions of users.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Hubspot Marketing

MAY 20, 2025

Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them.

Marketing Strategy 86

Marketing Strategy Food Marketing Marketers 86

Hubspot Marketing

APRIL 15, 2025

Unlike the slow adoption we saw with platforms like Snapchat in the marketing world, TikTok has managed to overcome initial skepticism and cement itself as a marketing essential in record time. What I like: Im impressed by how TikTok has managed to create an advertising ecosystem that doesnt feel intrusive.

Social Media Marketing 89

Social Media Marketing Marketing Marketers Influencer Marketing 89

Martech

MAY 8, 2025

To understand engagement, you need a connected, 360-degree view that links every touchpoint, letting you map the nonlinear paths customers take and optimize marketing strategies accordingly. Marketing teams gain more relevant insights by seeing campaign engagement and audience journeys. Automation isnt just about efficiency.

Customer Journey 83

Customer Journey Marketing Marketers Marketing Mix 83

Martech

JUNE 10, 2025

Dig deeper: Guardrails and governance — How to protect your brand while using AI The GEO opportunity How can brands manage the newest narrative threat? In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines. AI optimization.

Transform 87

Transform Customer Acquisition Finance User-Generated 87

illumin

SEPTEMBER 19, 2024

Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites. Through this connection, advertisers can manage ad inventory. In this form of programmatic purchasing, both buyers and publishers can manage and regulate inventory.

Advertisers 59

Advertisers Advertising Health Marketing Mix 59

Hubspot Marketing

JANUARY 22, 2025

Optimize your marketing resource expenditures. As a part of your marketing mix, landing pages consume marketing resources. You can use headings and subheadings to divide content into manageable chunks. You put time, energy, and money into creating and maintaining these pages.

Place 125

Place User-Generated eBook Marketing 125

Search Engine Land

SEPTEMBER 16, 2024

Manager, Lead Acquisition at CallTrackingMetrics , puts it this way: “You can give the digital advertising landscape credit for one thing: keeping us on our toes! Expand the marketing mix Don’t put all your eggs in one basket. Cost-per-click (CPC) rates are rising across industries. Lisa Salvatore, Sr.

User-Generated 76

User-Generated Advertisers Advertising Law 76

Sprout Social

DECEMBER 20, 2024

By strategically incorporating influencer collaborations and creative content into your marketing mix, TikTok branded content serves as a powerful tool for strengthening your brand’s presence and driving business growth. Sprout Influencer Marketing s influencer performance analytics can help you manage more creators with ease.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Sprout Social

JUNE 16, 2025

To gain a more complete picture of your LinkedIn ROI, you’ll need to apply one or more measurement strategies, like attribution modeling, marketing mix modeling (MMM) or incrementality testing. An analytics tool like Sprout can help you manage and monitor your test groups. The difference is your incremental lift.

CRM 78

CRM Key Performance Indicator Transform Marketing 78

Vertical Response

JULY 21, 2025

Managing multiple URLs for the same content is important; using canonical tags or 301 redirects helps consolidate link equity and prevent duplicate content issues. A marketing mix of head terms and long-tail keywords is beneficial, as head terms target a broader audience while long-tail keywords focus on more specific queries.

SEO 52

SEO User-Generated Email Marketing Digital Marketing 52

Martech

MARCH 10, 2025

The challenges of modern marketing measurement For years, weve been looking for a smarter way to manage data overload, but key organizational challenges often stand in the way. million in savings, a 20% increase in marketing efficiency and a 20% reduction in the company’s marketing carbon footprint.

Transform 122

Transform Marketing Mix Retail User-Generated 122

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Gilderthorp also shared with me where she’s seen this cognitive load reduction work well in marketing. “A

Branding 91

Branding Price CRM Marketing 91

Sprout Social

APRIL 29, 2025

Fast forward to todaysocial isnt just another part of the marketing mix anymore. Over the next decade, we expanded, evolved and reimagined our platform to go far beyond basic scheduling and message management. Its time to start treating social media management like core business infrastructure.

Transform 101

Transform CMO Marketing Mix Customer Journey 101

Customers.ai

NOVEMBER 14, 2024

With Okendo, you can collect reviews, ratings, and even photos or videos from customers, bringing authentic, user-generated content right into your marketing mix. Why You Need This Klaviyo Tool Managing subscriptions isn’t just about getting customers to sign up; it’s about keeping them engaged for the long haul.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Businesses Grow

APRIL 7, 2025

We manage human intelligence units who possess useful knowledge in HR, accounting, marketing, etc. The same goes for marketing. To be original, you have to add your human story to the marketing mix. Many knowledge-industry professions are facing an existential crisis. And our survival might depend on art.

Marketing 89

Marketing Marketers Marketing Mix Education 89

Vertical Response

JULY 14, 2025

These teams collaborate to develop and execute marketing strategies that promote the organization’s services, foster brand loyalty, and build lasting relationships with clients and partners. In today’s fast-paced digital marketing landscape, flexibility within the organizational structure is essential.

Non-Profit 52

Non-Profit Event Marketing Marketing Mix Education 52

Vertical Response

JANUARY 18, 2025

Various psychological theories provide insights into how individuals experience and manage FOMO. The transtheoretical model, on the other hand, offers a framework for understanding how individuals can be supported in managing their FOMO by recognizing the stages of change they go through.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

SocialPilot

JUNE 26, 2025

It has become a key part of your marketing engine. With tools like SocialPilot, you can streamline your content workflow for easier management. If your product or service can be seen, styled, explained visually, or told through a story, Instagram can play a central role in your marketing mix.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Martech

SEPTEMBER 26, 2024

PR is crucial for shaping public perception and managing reputation, which is more challenging in today’s hyper-connected world. However, they often assign junior staff to manage accounts for small and mid-sized clients, including startups. A good PR agency will also make sure to manage your expectations appropriately.

Marketing Mix 135

Marketing Mix Global Marketing PR Thought Leadership 135

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. And the first week of January, it opened its platform to an API that Albertsons Media Collective built for measuring marketing mix modeling efforts.

CMO 52

CMO Law Advertisers Advertising 52

Martech

FEBRUARY 20, 2025

Email: Business email address Sign me up!

CMO 73

CMO Customer Acquisition Marketing Mix Digital Marketing 73

Martech

APRIL 10, 2025

Circana launched Liquid Mix , a self-service marketing mix platform. It provides marketers with insights to optimize marketing budgets using Circanas store-level point-of-sale data. SymphonyAI announced advancements in its Revedia platform for managing and analyzing content revenue. It offers data on U.S.

Key Performance Indicator 75

Key Performance Indicator User-Generated Marketing Mix eCommerce 75

The Marketing Operations Leader

APRIL 23, 2025

In this edition: Modern Data Concepts Explained Simply Multi-Touch Attribution Versus MMM Versus Incrementality Exclusive For Paid Subscribers : What Being a Manager of Managers Taught Me About Leadership Imagine gaining 5 hours back each week. Marketing Mix Modeling (MMM) = Where should I allocate my budget?

Transform 130

Transform Marketing Mix CRM CMO 130

Power Digital Marketing

JUNE 18, 2025

A regional manager in a low-volume DMA might demand more leads, unaware that their market size caps demand. Q2 is peak season—bookings, installs, and big-ticket purchases all happen now. That pressure amplifies the instinct to push harder on short-term performance. Geo variability creates false comparisons.

Customer Journey 52

Customer Journey Marketing Mix Digital Marketing Branding 52