Search Engine Land

SEPTEMBER 20, 2024

PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems. If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks.

Marketing Plan 79

Marketing Plan Finance Marketers Marketing 79

The Marketing Operations Leader

DECEMBER 17, 2024

Real Advice on Marketing Planning: Are you trying to do it all - or driving real growth? Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. But this approach often leads to overcomplicated planning, budget creep, and minimal impact. Try UTM.io

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Marketing Insider Group

DECEMBER 5, 2024

CRM SEO integration combines customer relationship management systems with search engine optimization strategies. The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans. Marketing leaders adapt faster when equipped with actionable analytics, fostering smarter decisions.

CRM 57

CRM Management SEO Transform 57

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Social media management tools: Schedule posts, track analytics, and manage multiple platforms.

Event Marketing 125

Event Marketing Marketing Plan Key Performance Indicator Logistics 125

Backlinko

MAY 12, 2025

Some focus on collaboration, others on planning. You dont need a separate project management tool. You can plan, track, and organize your social posts using a built-in Kanban-style layout. Thats why Ive handpicked the best tools and highlighted the features that go beyond basic scheduling.

Management 58

Management CRM Price Analytics 58

Martech

JANUARY 6, 2025

A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. They are essential tools when managing: Mergers and acquisitions. Executives and department managers usually receive a master document with every set of FAQs. At product launches, we rely on the product manager.

B2C 132

B2C Communications Marketers Marketing 132

Sprout Social

JANUARY 11, 2022

These efforts widen your marketing funnel, alleviating the stress of the Q4 crunch. Building out your Q1 marketing plan requires a clear understanding of what will move the needle for your business. Leaders can also boost morale by front-loading plans for team expansion early in your Q1 marketing plan.

Marketing Plan 141

Marketing Plan Energy CMO Marketers 141

Martech

APRIL 22, 2024

Dig deeper: Why we care about audience development How to create an audience-based marketing plan Getting started with your audience-based plans is simpler than you might think. The post 7 steps to creating an audience-based B2B marketing plan appeared first on MarTech.

Marketing Plan 134

Marketing Plan Customer Journey CRM Marketers 134

Martech

AUGUST 27, 2024

Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. New campaign goals.

Customer Acquisition 131

Customer Acquisition Retail Shoppers Advertising 131

SocialPilot

APRIL 23, 2025

It helps you plan content and stick to a schedule. As Heidi Schmidt explains on the Stop the Scroll podcast : “Think of your content calendar as mission control: it helps you balance different content pillars, manage posting frequency across platforms, and ensure you’re hitting all your marketing objectives.”

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Hubspot Marketing

MAY 26, 2022

And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. What makes a good project management budget template for marketing? Spendesk [Excel]. Monday [Built-In Template].

Management 139

Management Marketers Marketing Energy 139

Martech

NOVEMBER 14, 2023

The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. I’ll be back next month with some thoughts to help you get across the finish line and look ahead at what’s to come in 2024. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 135

Marketing Plan Retail Email Marketing User-Generated 135

Hubspot Marketing

AUGUST 20, 2024

Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. I've been using AI to organize unstructured data,” shares Marketer-in-Residence at MarketerHire Jason Howie. But AI's power doesn’t stop at data management.

User-Generated 128

User-Generated Food Transform Marketers 128

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Payroll, product development, and customer service often take precedence over managing multiple social media accounts. For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business.

Management 141

Management COS Social Media Marketing Shoppers 141

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. As a content pro (and former social media manager), Ive got you covered. If you want a one-stop-shop option, HubSpots Social Media Management Software does all of this for free.)

Social Media Marketing 127

Social Media Marketing CMO Finance Health 127

Duct Tape Marketing

FEBRUARY 20, 2025

The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I discussed the many hats small business owners wear and how to manage them effectively.

Management 63

Management Finance Marketing Strategy eBook 63

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Your company needs to figure out a way to understand and engage its customers.

CRM 122

CRM Transform Marketers Marketing 122

Hubspot Marketing

NOVEMBER 15, 2024

Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach.

CMO 122

CMO Traditional Marketing Communications Marketers 122

Martech

NOVEMBER 13, 2024

Discover key challenges and trends impacting retailers, with a focus on data management, AI, technology integration, and actionable strategies. Gain insights from Melissa Tatoris, Head of Retail Practices at Zeta Global, and Leslie Lorenz, Head of Retail at Snowflake, on building a future-ready platform.

Retail 114

Retail Marketing Plan Management Customer 114

Vertical Response

JULY 29, 2024

For instance, a product launch marketing plan might segment the audience by age, geographic location, or purchasing behavior to ensure the marketing message is highly targeted and effective. Map Out a Detailed Timeline Mapping out a detailed timeline is essential for the successful execution of your marketing campaign.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Key Performance Indicator 109

Key Performance Indicator Logistics Marketers Marketing 109

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. Why is a roadmap important?

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketers Marketing 101

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 114

Management Product Key Performance Indicator CMO 114

Hootsuite

MAY 11, 2023

Knowing the average social media manager salary can help you determine if this is the right job for you. Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry. In some companies, social media marketers are treated like interns.

Management 112

Management Social Media Marketing Entertainment Marketing Plan 112

Martech

OCTOBER 1, 2024

The barriers to entry for better customer-driven marketing experiences will continue to drop, and we’ll see a spectrum of capabilities that marketing leaders can leverage: Upskilling of “lower martech adoption” users. Natural language prompting for customer data management. Email: Business email address Sign me up! Processing.

CRM 122

CRM User-Generated Marketing Automation Platform Marketers 122

Martech

APRIL 2, 2025

Additionally, developing well-defined personas guides where and how you deploy your marketing efforts, ensuring you reach your audience on the right platforms. Imagine your business provides services to help other companies manage their finances and payroll. Let’s consider a couple of examples to clarify.

CRM 115

CRM Thought Leadership Finance Shipping 115

Martech

NOVEMBER 20, 2024

Keeping tabs on all our marketing channels and competitors is equally vital, and it takes a good, centralized system to streamline our workflow. Content generator In the content ideation section, you can input a general idea or topic, and AI will generate content suggestions tailored to your selected persona and channels.

Content Marketing 117

Content Marketing Marketers Marketing Place 117

Buffer Marketing

JULY 24, 2024

For this, you can use chatbots that help you automate responses in the conversation funnel and manage your social inbox. Read more : The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch 7: Use templates to create content and answer FAQs Templates have a wide variety of use cases.

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Assess the current landscape. This helps you understand your starting point and necessary adjustments.

Transform 111

Transform Outbound Marketing Entertainment Inbound Marketing 111

Martech

JULY 12, 2024

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage.

Transform 113

Transform User-Generated Law Marketing Mix 113

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 217

Marketing Strategy Marketers Marketing Direct Mail 217

Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. The issue is that most teams want more funds to do what’s in their current plan.” “To To get more money, you need to deliver more than what’s already in your marketing plan. What does that preparation entail exactly?

Management 134

Management CMO Marketers Marketing 134

SocialPilot

SEPTEMBER 5, 2024

SocialPilot is the social media management partner for several travel agencies and businesses. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. This is where you ensure that after effective planning, your execution is also seamless.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hubspot Marketing

JANUARY 17, 2025

Onboarding Plan Template Below is an action plan example of a 30-60-90 Day onboarding plan. I like it because it can always be tweaked to onboard individuals into a marketing position or to create a marketing plan for your organization. Download HubSpots free 30-60-90 day plan template.

Marketers 82

Marketers Marketing Marketing Plan Fashion 82

Hubspot Marketing

NOVEMBER 14, 2024

How to Make Below the Line Marketing Work for You Whether you’re running marketing for an early-stage startup or a multibillion-dollar conglomerate, BTL marketing can offer many opportunities to convert your target audience. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who?

Direct Mail 121

Direct Mail Marketers Marketing Email Marketing 121

Buffer Marketing

AUGUST 21, 2024

What you’ll learn : How to build a strong social media presence Analyzing your social media performance The ins and outs of Meta ads manager Meta’s social media marketing course is one of the best free courses to learn the basics of social media marketing directly from the horse’s mouth.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketers 115