Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 124

Influencer Marketing Branding B2C Marketing 124

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Get the daily newsletter digital marketers rely on. Downstream effects.

Digital Marketing 101

Digital Marketing Thought Leadership Law Marketing 101

Martech

DECEMBER 12, 2022

The marketing organization is certainly not immune from their increasing pressure. One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Marketers report only using 42% of their martech stack capabilities.

Customer Journey 110

Customer Journey Thought Leadership CMO Management 110

Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Yes, it sounds boring. That look is consistent throughout our platform and assets.

Advertisers 94

Advertisers Advertising Branding Direct Mail 94

Adobe Experience Cloud Blog

JULY 31, 2015

Author: Sesame Mish Let me ask you this: how big is your marketing team? Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). Marketing automation is an all-around winner.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing? How Does Customer Success Marketing Fit Into Your Org? .

Customer 134

Customer Transform Thought Leadership Health 134

Animalz blog

AUGUST 12, 2024

It’s a compendium of productivity and calendar management terms, meant to be a mostly unopinionated glossary you would find in the world of productivity or time management. We try to do what we call a “ship it” at our marketing standup every day. How do you view that?

Shipping 116

Shipping Logistics Thought Leadership Product 116

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Understand the Market.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Okay, I guess we don’t have to truly adapt to the weather as marketers, but geography plays a factor! With Super Bowl 51 just around the corner, I decided to have some fun and draw some parallels between football and demand generation marketing. After hearing that line, can’t you relate as a marketer? Control and Optimize.

Thought Leadership 131

Thought Leadership User-Generated Marketing Marketers 131

Adobe Experience Cloud Blog

APRIL 25, 2018

The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program , we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? Jessica Kao. Edwards University.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. A: How do you measure your success?

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 25, 2017

Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. So, it’s critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers.

Social Media Marketing 133

Social Media Marketing Thought Leadership Advertising Advertisers 133

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Alenka Bester , head of digital content marketing, Zavarovalnica Triglav.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Adobe Experience Cloud Blog

APRIL 22, 2015

Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! From that first event through our last session, it could not have been more evident that the Marketing Nation is not only strong, but thriving. MKTGNation was trending on Twitter!

Thought Leadership 130

Thought Leadership Energy Marketing Marketers 130

Litmus

APRIL 30, 2021

As email marketers, we see a lot of campaigns in our own inboxes. We thought it’d be cool to share some of our own favorite emails in a new monthly series on the Litmus blog, and showcase the brands that are working hard to create a better subscriber experience. Jess Materna, Senior Product Marketing Manager.

Thought Leadership 105

Thought Leadership Promotion Product Email Marketing 105

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

Health 134

Health Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 15, 2016

Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Predictive: Not new, but very hot.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Set Up

MARCH 29, 2022

At Set up , we love to amplify the stories and voices of those who make up the marketing community. As a part of that, we started a Women in Marketing series and a virtual women’s community “ In this Dame and Age ,” to provide a space for marketing women to network and share their journeys.

Law 52

Law Thought Leadership Marketing Marketers 52

Adobe Experience Cloud Blog

APRIL 21, 2014

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Don’t Buy Players, Buy Wins. Revenue per sales person.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We It’s a key market for us. You don’t hear about a lot of banks doing things like this,” says Oxford.

Education 106

Education Marketing Strategy Branding Energy 106

Adobe Experience Cloud Blog

MAY 31, 2017

Plenty has been written about bringing products or services to market. Practices have been developed to manage both direct and indirect sales channels. Literature has been written about product development models versus customer development models. Or, is this market saturated? Find The Right Partner.

Thought Leadership 115

Thought Leadership Law Promotion Management 115

Adobe Experience Cloud Blog

AUGUST 10, 2017

Are There Certain Social Channels You Recommend B2B Marketers Focus on More Than Others? What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following? What Are the Most Effective Ways for B2B Marketers to Increase Facebook Engagement? . How Can B2B Marketers Leverage LinkedIn for Engagement? .

Thought Leadership 134

Thought Leadership Advertising Advertisers Place 134

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. A wise and brainy Ravenclaw? The result?

Gen Z 102

Gen Z User-Generated SEO Thought Leadership 102

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

As marketers, it’s our job to make sure that our brand stays top of mind until they are ready. How To Boost Conversions With Personalized Remarketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It’s just an unfortunate fact of life.

Thought Leadership 134

Thought Leadership eCommerce Product Marketing Management 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. New customer marketing. Managing the Agenda and Process.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Litmus

MARCH 31, 2020

Lauren Kremer , Events Manager. Jess Materna , Product Marketing Manager. I started my product marketing journey in the incredibly fast-paced, competitive world of automotive digital marketing. Karina Sanchez Gudino , Manager, Account Management Team. This makes me happy.

Non-Profit 92

Non-Profit Finance Email Marketing Management 92

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. When your enterprise adopts marketing automation , it unleashes the power of marketing. Step Two: Shuffle Your Marketing Team.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Martech

JULY 8, 2022

in web content & experience management (WCM) will remember an early entrant called RedDot. After middling growth RedDot was acquired by document management vendor Hummingbird before making its way to the content management retirement community known as OpenText. They managed your content and then served up your “website.”

Management 122

Management Thought Leadership eCommerce Digital Marketing 122

Animalz blog

OCTOBER 26, 2023

The first half of 2022 was an exciting period for SupportLogic , a support experience (SX) management platform. A new website, domain, and positioning set the stage for a strong, content-driven marketing push. Three Types of Product-Led SEO Content Product-led SEO content helps readers solve their problems with SupportLogic’s product.

Thought Leadership 119

Thought Leadership User-Generated SEO Product Marketing 119

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re a marketing director at a startup. While this can work well with freelance writers, I’ve found some writers (particularly in-house content marketers) feel this is too prescriptive.

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023.

Branding 86

Branding Thought Leadership PR Promotion 86

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We provide the roadmaps.

CRM 117

CRM Content Marketing Non-Profit Marketing 117

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. Agile marketing is quickly gaining momentum, as 98% of organizations report experiencing success with agile projects. .

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Adobe Experience Cloud Blog

JANUARY 12, 2010

The next interview in the B2B Marketing thought leader interview series is with Christine Crandell , one of the most innovative thinkers I've met on the topics of sales and marketing alignment and marketing accountability. How did you get into B2B marketing? I got into marketing quite by accident.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88