Search Engine Land

JULY 16, 2024

These applications significantly transformed the digital landscape, though not always in everyone’s best interest. While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. Get the daily newsletter search marketers rely on.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Dig deeper: 5 secrets to cross-functional collaboration in marketing Step 4: Pilot quick wins to demonstrate value Martech transformations don’t have to be overwhelming.

Transform 128

Transform CMO Analytics CRM 128

Hubspot Marketing

MARCH 27, 2025

In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. I recommend setting up a separate assistant for each larger project that you manage.

Transform 121

Transform CMO Communications New Technology 121

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays.

Transform 78

Transform Manufacturing Key Performance Indicator Marketers 78

Martech

JULY 2, 2025

Because ticking boxes doesn’t transform marketing operations. This connects technology decisions to marketing and business priorities. This framework helps marketing teams cut through vendor hype and make confident technology decisions that deliver genuine transformation. Marketing operations. Customer experience.

Transform 60

Transform Customer Acquisition Management Global Marketing 60

Martech

MAY 6, 2025

But there’s a new technology in the shed that marketers and sellers are anxiously learning and could be the saving grace: artificial intelligence. This process transformation eliminates the age-old complaint: “Sales isn’t following up on my leads.” Neither team trusts the other’s data or priorities.

Transform 118

Transform Marketers Marketing Marketing Automation Platform 118

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Constant monitoring. Robust governance policies.

Transform 88

Transform Customer Journey Marketers Marketing 88

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Haphazardly introducing new technology or agencies is not enough to yield success.” Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support.

Digital Marketing 120

Digital Marketing Transform CMO Marketers 120

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. MLaaS fills that gap.

Market Trends 69

Market Trends CMO Transform Influencer Marketing 69

Marketing Insider Group

JUNE 18, 2025

Embrace Technology: It’s Not Just for Big Companies One of the most potent unspoken guidelines is to not be afraid of new technology. Opportunities to produce better, more captivating content more quickly are presented by new tools and AI-driven platforms. The foundation of effective content creation is this.

Transform 95

Transform User-Generated New Technology SEO 95

Vertical Response

JUNE 11, 2025

Dive into how design, content, technology, and user engagement have transformed. This approach ensured that emails were easy to create and manage, but it also meant that they lacked the visual appeal that captivates today’s audiences. We will also discuss the evolution of inboxes and marketing emails from 2005 to today.

Transform 52

Transform Email Marketing Analytics Marketers 52

Chief Martec

NOVEMBER 10, 2024

So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of new technologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration.

Transform 85

Transform Energy Marketers Marketing 85

Duct Tape Marketing

JULY 9, 2024

His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets. Dr. Pferdt shares his insights on how not just optimism but radical optimism can transform our relationship with the future, helping us create a world we want to live in. This is John Jantsch.

Transform 76

Transform New Technology Management Customer 76

Duct Tape Marketing

DECEMBER 4, 2024

With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. I think AI in a lot of ways is going to become the central hub for certainly for campaign management.

Market Trends 66

Market Trends Transform CRM Marketers 66

Martech

NOVEMBER 21, 2024

Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new revenue streams. High-quality, accessible data sets and efficient data management, let AI algorithms analyze, predict and generate insights with accuracy. Are employees open to new technologies and methods?

Transform 67

Transform New Technology User-Generated Law 67

Businesses Grow

JULY 14, 2025

AI is an enabling technology, but also a replacement technology Companies are incentivized to adopt new technology when there is an immediate and measurable ROI Unfortunately, extrapolating these ideas leads me to believe that there could be significant job losses. It’s a short article meant to start conversations.

Automobile 90

Automobile Transform Marketers Marketing 90

Exposure Ninja

JUNE 23, 2025

We’re witnessing a transformation that’s elevating SEOs from tactical content creators to strategic business advisors — and it’s happening faster than most realise. AI Search tracking technology that’s revealing customer sentiment and market positioning in ways we’ve never seen before. Sound impossible?

SEO 52

SEO Transform Logistics Shipping 52

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Maryam Banikarim, Managing director of Fortune Media: When something works really well, I dont like holding onto it. (Plus, a bonus rip in the spacetime continuum.) Browning cooked up this one: Malrt is one of Chicagos mascots.

Transform 114

Transform Marketers Marketing CMO 114

Welcome Software

JANUARY 7, 2025

Read on to find out and take the next step in your digital transformation. As online orders increase, managing the growing complexity of logistics, inventory, inside sales, and customer service becomes paramount. Their primary challenge lies in managing the complexities of their sophisticated ecommerce operations.

eCommerce 52

eCommerce Transform Logistics New Technology 52

Lusha

NOVEMBER 18, 2024

Key roles in a RevOps team typically include: RevOps Manager/Director : The leader who sets the overall strategy, aligns teams, and makes sure RevOps initiatives are successful. Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Search Engine Land

SEPTEMBER 9, 2024

This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is most prominent in a new technology known as content intelligence.

Content Marketing 109

Content Marketing Transform User-Generated Marketers 109

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Duct Tape Marketing

JUNE 5, 2025

She was my managing director for some time. AI is probably changing it in a whole new set of ways. John Jantsch (02:30.38) what's been the transformation of what we've called PR over the years. But the reason that we merged is we see power in the pair and more brains the better and we are. Don't use AI. Don't do that.

PR 44

PR Branding Communications SEO 44

Martech

JUNE 16, 2025

His path to becoming global managing partner included being arrested on drug charges and becoming a practicing lawyer without attending law school — details likely scrubbed from a traditional executive biography. They’re building movements, not just managing companies.

Thought Leadership 70

Thought Leadership Transform Law Manufacturing 70

Brian Solis

MAY 27, 2025

If you’re leading digital or AI transformation, or just trying to make sense of where your organization fits in this rapidly shifting landscape, this conversation is for you. Counterintuitive Findings on AI Maturity (03:18) Smith discusses the counterintuitive finding that AI maturity is down despite new technology and use cases.

Transform 52

Transform Manufacturing New Technology Management 52

Duct Tape Marketing

NOVEMBER 13, 2024

It's time to transform your approach. Or a lot of times what happens is a new technology will come along and people will discount it because they'll see the ways people are talking about it. 11:08): AI might be the most important new computer technology ever. Book your call today, DTM world slash scale. (01:00):

Price 78

Price Transform User-Generated Entertainment 78

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail 52

Direct Mail Product Education Promotion 52

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust.

Transform 122

Transform Branding Retail Communications 122

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. To help their organization embrace change and modernize their marketing, Phillips 66® followed the four pillars of change management outlined below.

Transform 134

Transform Energy Thought Leadership Marketers 134

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too. And, many brands still ponder what exactly digital transformation is.

Transform 98

Transform Advertisers Advertising Management 98

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. Get MarTech!

New Technology 136

New Technology Transform Outbound Marketing Thought Leadership 136

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The benefits of digital transformation in banking and finance.

Transform 104

Transform Finance New Technology Industry Insights 104

Martech

JUNE 4, 2024

So when a new technology comes along, marketers face a choice: Ignore it or adopt it? Boosting value by coordinating martech and multichannel together You can escape this dilemma by coordinating martech and multichannel strategy together and embracing a new playbook to determine whether to iterate or transform.

Transform 126

Transform Customer Journey Marketers Marketing 126

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

Transform 290

Transform Logistics Manufacturing Retail 290

Businesses Grow

DECEMBER 8, 2022

I experiment with every new technology so I can be a better consultant, teacher, and author. This technology levels the playing field and makes everybody an excellent content creator. In 2023, marketing and the marketing profession will be transformed. The ChatGPT struggle. I am a person who explores the edges.

Transform 145

Transform Marketers Marketing Copywriting 145