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What Is Local Search Marketing & How to Do It Right

Backlinko

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

For example, a quick search on LinkedIn Jobs and Indeed is a great way to understand what SEO jobs are available in your area right now. Searching specialist job boards like SEOjobs.com is also a smart strategy. The post SEO Jobs: How to Build a Career in Search Marketing appeared first on Backlinko.

SEO 111
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How to build and manage your brand across multiple platforms

Search Engine Land

Some of them even managed to create a huge following on their preferred channel and were able to skyrocket their business. Persona definitions are an important part of marketing and greatly help your brand’s messaging, design, ad creatives and more. Enter ChatGPT, leading the movement of generative AI. Processing.

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How search analytics can tailor messaging and maximize performance

Martech

Search data can show you: The specific problems your customers are trying to solve. Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors.

Analytics 119
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Where do martech practitioners sit in organizations?

Martech

Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. Processing. appeared first on MarTech.

Place 112
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Semrush acquires Third Door Media, including MarTech

Martech

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131
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The Definitive Guide to Online Reputation Management

Neil Patel

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?