Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. The integration transforms recreation-type customers into HubSpot contacts and establishes custom household objects to maintain family relationships.

Transform 59

Transform Communications Customer Journey Health 59

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Advertisers can create a collaborative working environment with either managed or self-serve capabilities. What do agencies need in a DSP?

Transform 59

Transform Advertisers Advertising Analytics 59

Martech

SEPTEMBER 12, 2024

Looking back, I realize that Starbucks provided more than caffeine and a place to sit. It truly embodied the concept of a “third place” — not home, not school, but a vital space in between where community and creativity thrived. They invented a model mimicked by many other now-successful businesses.

Place 114

Place Transform Customer loyalty Food 114

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

Transform 114

Transform User-Generated B2C Management 114

Hubspot Marketing

JUNE 9, 2025

Having worked with translation engines at HubSpot long before ChatGPT existed, I’ve developed a methodology for training AI agents that transforms them from generic content generators into true extensions of your team. This is where agent-to-agent collaboration transforms your workflow from siloed tasks to a true system.

Management 90

Management CMO Branding Transform 90

Marketing Insider Group

AUGUST 6, 2024

In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention. It ensures your ads get placed in the most effective spots through smart bidding systems, optimizing your ad spend and maximizing reach. Other popular tools include Google Ads and Facebook Ads Manager.

Advertisers 125

Advertisers Advertising Transform Analytics 125

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 120

eCommerce Transform CRM Price 120

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product.

Transform 122

Transform Marketers Marketing User-Generated 122

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? But generative AI is bringing AI more to the front end CX applications. .

Transform 144

Transform Food Analytics Place 144

Martech

SEPTEMBER 12, 2024

“This is the place where sales and marketing teams are falling in love again. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements. Oracle’s new digital buying channel.

Transform 117

Transform B2C Manufacturing Finance 117

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Quick Takeaways: Expert management optimizes workflows. Without proper management, workflows break down, leading to missed opportunities and frustrated customers.

Transform 65

Transform CRM Customer Analytics 65

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The following strategies offer a helpful starting place. The challenge for ad teams lies in managing this complexity.

Advertisers 120

Advertisers Advertising Non-Profit Real Estate 120

Buffer Marketing

AUGUST 6, 2024

This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele.   When defining your unique voice, it often helps to go back to why you started your company in the first place. What problems were you trying to solve?

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Brian Solis

MAY 27, 2025

If you’re leading digital or AI transformation, or just trying to make sense of where your organization fits in this rapidly shifting landscape, this conversation is for you. Wright talks about the need for organizations to have tough conversations about AI’s impact on jobs and workforce transformation.

Transform 52

Transform Manufacturing New Technology Management 52

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. I certainly have. Identify your central idea. Branch out key themes.

Transform 109

Transform Communications Place Management 109

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

Logistics 290

Logistics Transform Manufacturing Retail 290

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. You need a shared prompt library to manage these prompts. Hiring Manager: Wait you write your own automations?

Transform 101

Transform User-Generated CMO Copywriting 101

Hubspot Marketing

OCTOBER 31, 2024

The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience. Think of Swifties, the Bills Mafia, or Browncoats.)” — Curt del PRINCE of DARKNESS , senior marketing manager Image Source “I love that I immediately want to share the experience.

Transform 111

Transform Marketers Marketing Entertainment 111

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 128

Transform Customer Journey Analytics Marketers 128

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. This lets advertisers reach the right audience, in the right place, without wasting time and effort on irrelevant locations. Reduce the time needed to build customer audiences and transform your campaign.

Advertisers 105

Advertisers Advertising Transform CRM 105

Martech

AUGUST 21, 2024

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. Dig deeper: The content supply chain is ‘a mess’: Can Adobe help fix it?

Transform 113

Transform User-Generated Management Branding 113

Martech

JULY 12, 2024

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage. This is especially important now, as modern tools rely heavily on automation and algorithms.

Transform 117

Transform User-Generated Law Marketing Mix 117

SocialPilot

JULY 12, 2024

By consistently tracking, analyzing, and adapting your strategy based on the audit, you can transform your social media presence into a powerful tool and start achieving your marketing goals. You can measure and analyze performance across different social media platforms in one streamlined place.

Analytics 116

Analytics Transform User-Generated PR 116

Martech

JULY 19, 2024

As its roots deepen, the tree finds its place, becoming a trusted and stable part of the ecosystem. Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Each season, the tree matures.

Transform 117

Transform Information Technology Traditional Marketing Place 117

Martech

SEPTEMBER 4, 2024

The CDP allowed me to deliver personalized messaging to different stakeholders within the buying committee — think CTOs, procurement managers and directors of IT. Simulated marketing campaigns: A look inside The simulation broke the customer journey into four key stages: Awareness, Consideration, Decision and Renewal.

Marketing Strategy 122

Marketing Strategy Whitepaper Finance User-Generated 122

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. It acts as a centralized, dynamic resource for creating, managing and delivering consistent and personalized brand content across all customer interactions and engagement channels.

Branding 125

Branding Transform Manufacturing User-Generated 125

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 126

Customer Direct Mail Transform Health 126

Martech

MAY 6, 2025

What’s required is a modernization of marketing and sales that places AI at the center of your people, processes and technology. Dig deeper: Why AI proficiency is todays must-have marketing skill Process: From handoffs to orchestration Traditional lead management follows a linear assembly line, where marketing: Generates leads.

Transform 118

Transform Marketers Marketing Marketing Automation Platform 118

SmartBrief - Marketing

OCTOBER 17, 2024

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). Many businesses make the mistake of implementing flashy technology without having a sound process in place.

Market Research 122

Market Research Transform User-Generated Marketers 122

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. Multi-platform Integration: Collect reviews across various platforms, all in one place. It simplifies your review management by consolidating feedback into a single platform. Thats a game-changer, right?

Transform 40

Transform CRM Automobile Non-Profit 40

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place.

Price 113

Price Real Estate Promotion Food 113

Animalz blog

APRIL 9, 2025

You save time writing, but spend it designing workflows, re-prompting, reviewing robotic drafts, and managing team (and manager) expectations. AI helps you create more, but it means you also have to manage more. AI helps you create more, but it means you also have to manage more. Thats a smart place to begin.

Transform 93

Transform Thought Leadership Shipping User-Generated 93

Martech

JANUARY 23, 2025

In reality, most data is managed by a relatively small number of data scientists and other team members are sent reports that assume they understand terms such as p-value. It can be a useful way to transform complex data into something relatable, understandable and actionable, with real consequences. Visuals are key as well.

Promotion 124

Promotion Transform Marketers Marketing 124

Martech

JANUARY 3, 2025

The transition that was taking place at HubSpot (and indeed Salesforce) that Brinker and I discussed was the emergence of a platform model. Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS?

Transform 121

Transform Place Customer Management 121

Lynton Web

JANUARY 31, 2025

Manual processes, fragmented communication channels, and overwhelming data management requirements can significantly slow hiring efforts and impact candidate experience. With that in mind, here are eight proven ways to transform your recruitment process with HubSpot.

Transform 69

Transform Communications User-Generated Management 69

Martech

JUNE 10, 2025

Dig deeper: Guardrails and governance — How to protect your brand while using AI The GEO opportunity How can brands manage the newest narrative threat? With GEO in place, AI search platforms like Google Gemini can serve as a “messenger” between brand and audience, instead of a rival that degrades the brand narrative. AI optimization.

Transform 87

Transform Customer Acquisition Finance User-Generated 87