Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines). Research from Gallup suggests that 70% of employee engagement is determined by the manager. Great culture starts at the top.

PR 114

PR Gen Z Thought Leadership Communications 114

Search Engine Land

JULY 23, 2024

Defining marketing’s present and future 3. What does social media marketing include? Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 109

Social Media Marketing PR Marketing Marketers 109

Hootsuite

OCTOBER 16, 2024

A worthy TikTok analytics tool will provide personalized recommendations — like your best time to post — to streamline your marketing goals. All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services.

Analytics 116

Analytics Price PR Management 116

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Try it free today.

PR 126

PR Communications Management Food 126

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Earned media value (EMV) assigns advertising value to that earned coverage.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketing 130

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. The debate around whether or not to pursue an advanced degree is nothing new, but applying it to the realm of social ignited strong reactions from practitioners and educators alike. “As Masters programs can be great.

Management 145

Management Education Social Media Marketing Copywriting 145

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose.

Gen Z 115

Gen Z Social Media Marketing User-Generated Inbound Marketing 115

Hootsuite

JULY 10, 2024

To use social listening strategically, you need a clear purpose for your social listening plan. This could be with customers, leads, or any other direct social interaction. Your social team should be empowered to manage these types of reactions on their own. Next is the crisis-response reaction.

User-Generated 130

User-Generated PR Branding Management 130

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott.

PR 40

PR Branding Whitepaper Thought Leadership 40

Buffer Marketing

JULY 18, 2022

So, on I went and launched Prohibition PR. I started with a small personal blog discussing new social media trends and issues. Now we’ve grown into a medium-sized PR and social media agency. These insights have been instrumental in creating bold social media PR campaigns for our clients.

PR 129

PR B2C Management Traditional Marketing 129

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. When communicating with a global audience on social media, you have a responsibility to reduce the risks. That’s why a social media risk management plan must be an essential part of your brand strategy.

Management 128

Management PR Pharmaceutical Law 128

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Buffer Marketing

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Enthusiasm, personality, accountability.

Management 111

Management PR Social Media Marketing Analytics 111

Martech

MAY 20, 2025

They have masked these moves under things like return-to-work policies to avoid bad PR.” Methodology The report surveyed nearly 1,900 marketing and business leaders in core digital marketing areas like content marketing, social media marketing, email marketing, analytics, advertising and SEO.

PR 77

PR Marketing Marketers Social Media Marketing 77

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.”

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Hootsuite

JUNE 2, 2022

Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now! Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. .”

Management 145

Management PR Communications Health 145

Orbit Media Studios

MAY 18, 2022

How visuals drive social media marketing. Social media is clearly a very visual channel. But which specific marketing visuals drive which marketing metrics? Authority: Contributions in digital PR. This is one type of “digital PR.”. This one is more obvious.

PR 135

PR SEO Analytics Marketing 135

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often extends to our colleagues in PR. The answer is social media.

PR 88

PR CMO Marketing Marketers 88

Buffer Marketing

OCTOBER 31, 2024

If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. Honorable mentions If you’re lucky enough to be featured in any media or win an award, share the good news! For PR company Tori Porter Communications , press features for her clients are a top priority.

Transform 117

Transform PR Product User-Generated 117

SocialPilot

JULY 12, 2024

Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals. This leads us to an important question: Why is Social Media Analytics Important? Let’s be real; as social media marketers, we all crave that “aha!”

Analytics 115

Analytics Transform User-Generated PR 115

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager?

Management 112

Management PR Key Performance Indicator Analytics 112

Adobe Experience Cloud Blog

APRIL 10, 2018

By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Having a social community is more than just pushing out your own content, no matter how engaging you think it might be. Community management is all about joining conversations.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Management 126

Management Social Media Marketing Communications Analytics 126

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Management 98

Management Real Estate Branding Food 98

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Try it free today.

Analytics 112

Analytics CRM Price Key Performance Indicator 112

Hootsuite

APRIL 25, 2024

Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. It has access to over 150 million sources, including blogs, forums, videos, news, reviews, and social networks. Media monitoring. Social benchmarking.

Management 125

Management Price Analytics User-Generated 125

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Predis.ai: Competitor analysis for social media Source: Predis.ai

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. We work online, shop online, socialize online. The old personal branding tactics of blogging or social media marketing may already be taking up all your spare time. Get Media Coverage. Host An Event.

PR 77

PR Branding Non-Profit Social Media Marketing 77

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 124

Communications PR Gen Z Analytics 124

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Communication. Resources to build your communication skills.

Management 112

Management Copywriting Communications Social Media Marketing 112

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. My first blogging revenue introduction came via an email from Jonny (who lived in New Zealand and loved my blog) inquiring if I would run a workshop on social media marketing.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Effective social media marketing includes: Organic content creation to connect with audiences authentically.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Marketing Insider Group

NOVEMBER 8, 2021

Smart marketers who manage SEO or inbound marketing have been doing this for years but it’s worthy discuss and add some additional context. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers.

Outbound Marketing 145

Outbound Marketing PR Inbound Marketing Analytics 145

Neil Patel

MARCH 11, 2021

If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire.

Real Estate 144

Real Estate PR Social Media Marketing User-Generated 144

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 143

Social Media Marketing Price Marketing Marketers 143