Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Reddit is… interesting.

Marketers

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. Great question!

Direct Mail

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. Authenticity in social media is something users want more of—whether it’s from influencers or others. Authenticity in social media is something users want more of—whether it’s from influencers or others.

Influencer Marketing

Lynton Web

DECEMBER 16, 2024

This premium add-on for HubSpot users brings all your brands together in one HubSpot portal while creating distinct spaces within your account and maintaining centralized control. Manufacturing companies leverage it to oversee multiple divisions with shared customer bases, enabling streamlined communication across product categories.

Branding

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. What is Facebook marketing?

Gen Z

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse.

eCommerce

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion.

Whitepaper

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. Are you generating quality leads?

Customer Acquisition

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate

Whos Mailing What

JUNE 26, 2025

Image Works Manufacturing Inc. Tom Becker became president and CEO in 1992, and we specialize in manufacturing and printing on plastics and metals. We’re a state-of-the-art manufacturing facility that creates unique and innovative ideas with prompt service and fast turnarounds. is our parent company. They started in the 1970s.

Direct Mail

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Tone-matching is everything.

Gen Z

Welcome Software

FEBRUARY 20, 2025

Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. Smart use of user-friendly design ideas and AI-powered site search can make your site superior to traditional buying channels.

eCommerce

Welcome Software

JUNE 18, 2025

By this date, companies must have adapted their digital offerings to enable barrier-free access for all users. This includes manufacturers, retailers and importers of certain products such as e-book readers as well as service providers, e.g. providers of email marketing software. Who is affected - who needs to react?

Email Marketing

SocialPilot

FEBRUARY 9, 2025

Algorithmic manipulations, user privacy, and control are recurrent concerns that have dominated social media platforms. Born from a desire to disrupt the status quo, it promises to give users a platform they can fully control. Source The goal was to create a more transparent and user-centric digital space.

User-Generated

Hubspot Marketing

MAY 5, 2025

Generative AI tools like ChatGPT, Claude, and Gemini consume most of the oxygen in the AI discussion today. And in marketing, youre probably already experimenting with those models or AI marketing bots to generate specific content. These AI use cases have generated customer-facing benefits for some companies. But an AI agent?

Price

Lusha

DECEMBER 9, 2024

Its goals are to: Build relationships Generate leads Nurture prospects Drive sales It’s a focused way to share valuable content, show your expertise, and build trust with potential clients. Customer Retention : Keep existing customers engaged by telling them about new products, updates, or promotions. What is B2B Email Marketing?

Email Marketing

SocialPilot

JULY 28, 2025

In the ad, Jenner interrupts a protest to hand a Pepsi to a police officer, supposedly to promote peace and unity. They offered a weak defense of the ad, stating it was intended to promote peace, but this only fueled further outrage. One user complained about portion size and service, only to be called an “idiot” in a public reply.

Management

Hubspot Marketing

JULY 30, 2025

Our staff writer used generative AI for drafting and research, then fact-checked, reviewed, and revised the content to bring you this comprehensive, helpful guide. Paid plans starting at $20/user/month. One handyman company using HubSpot saw conversion rates soar by 30% and a 45% increase in lead generation within six months.

CRM

Hubspot Marketing

NOVEMBER 6, 2023

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

User-Generated

Martech

OCTOBER 17, 2023

A growth loop looks like this: Step 1 : Input from new or existing users (i.e., Step 2 : A series of actions/steps done by the users that generate the output. Step 3: The actions/steps above generate some outputs that can be directly invested as input. Focusing on one or two major loops is key.

Manufacturing

Adobe Experience Cloud Blog

JUNE 22, 2015

SMBs discover mobile apps for lead generation and brand awareness. This year, we will see a substantial amount of small and medium size businesses invest in their own mobile app for the purpose of lead generation and brand awareness. As an example, think about a B2B manufacturer of insulation material for the construction industry.

Manufacturing

Neil Patel

FEBRUARY 15, 2021

Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. However, an estimated 90 percent of smartphone users have at least one subscription to a rewards program. First-generation beacons were about the size of an apple.

Energy

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. If that’s the case, good news: we’ve created a comprehensive A-Z guide to get you up to speed on content marketing in general and learn how it can be used most effectively by distributors.

Content Marketing

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. GoPro-style footage from the user’s perspective specifically works well in accomplishing this. GoPro and Hiring.

Video Marketing

Sprout Social

SEPTEMBER 30, 2021

Product photos and promotions. According to Instagram themselves, a staggering 60% of users rely on the platform to find products. Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling. User-generated content. It shouldn’t be.

Gen Z

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing

Hubspot Marketing

FEBRUARY 8, 2023

They're also crucial for marketers when promoting or advertising a product. A product benefit is that this capability allows users to stream their favorite music wirelessly. Product reviews, manufacturing data, and the use of durable materials are just some ways you can demonstrate a product's quality. Image source 4.

Product

Neil Patel

DECEMBER 21, 2020

It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. That’s natural language generation at work. Natural language generation has some incredible implications for your digital marketing campaigns.

Digital Marketing

Scoop.it!

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. Helps you find quality leads Around 89% of marketers claim email is their primary lead-generating marketing channel.

Email Marketing

Hootsuite

FEBRUARY 24, 2020

Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. Furniture manufacturer Article has an Instagram story highlight just for sharing posts or stories that tag its account. Especially if an image is used for social media marketing.

Social Media Marketing

Martech

DECEMBER 28, 2021

And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. This requires layering in first-party data and personalization that reflects a shopper’s environment, including time-of-day, weather, regional promotions and more. Cyber Monday has become Cyber Month.

Retail

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. Target customers. Product overview.

Marketing Automation Platform

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This personalization enriches the quality of the interaction and makes you more memorable to the user.

Marketing Strategy