Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan

Martech

AUGUST 20, 2024

The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more. While that is alluring, how do you know if you need it? And, how do you know which vendor to go with?

Law

Hubspot Marketing

JULY 12, 2024

Facebook groups and platforms like Reddit are a really good place to start.” A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. Identify key internal stakeholders for the community. Choose a platform for your community.

Management

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit is a great resource for market research data. What better place to get to know your audience and their pain points than to head straight to the source? That leads me to the next point.

Gen Z

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. You can also research the demographics of your audience and track your ad account spend. Get started All your social media analytics in one place.

Analytics

Hubspot Marketing

NOVEMBER 14, 2024

I’ve seen marketing teams run with generic copy from other campaigns and call it a day. Through market research and past interactions, you can build a nuanced understanding of your messaging. With all these pieces in place, you can start running your campaign. Do your research. Delivery at the right place and time.

Direct Mail

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit is a great resource for market research data. What better place to get to know your audience and their pain points than to head straight to the source? That leads me to the next point.

Gen Z

SmartBrief - Marketing

JULY 30, 2024

Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now. Community engagement Social media is all about relationships, and Reddit is one of the best places for building relationships with people.

PR

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail

Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions.

Price

Neil Patel

JUNE 27, 2025

What was the big “why” that led you to start your company in the first place? To be a little less abstract, your brand identity should consist of three main things: values, voice, and visuals. Values What does your brand stand for? Not the “I need to pay my bills” of it all. But what led you to your specific business.

Branding

Search Engine Land

AUGUST 12, 2024

Guides your readers toward an action: Consider the place in the user’s journey you’re supporting and guide them appropriately. Content gap analysis : checking where your website or piece of content is lacking compared to the competition is a really useful market research exercise.

SEO

Marketing Insider Group

FEBRUARY 3, 2025

Create an Excellent Recording Strategy First and foremost, you need to have an excellent recording strategy in place. Have a consistent process in place for webinar recordings, so all your webinar hosts can follow them reliably. However, if you want to maximize the impact of a webinar, you need to employ an adequate strategy.

Marketers

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Yi told me he found out that certain CTAs and buttons were placed too low on the layout. Customer journeys can be complicated.

Customer Acquisition

illumin

JANUARY 7, 2025

They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs.

Transform

Customers.ai

NOVEMBER 20, 2024

By selecting the right marketing channels, you’re playing to win, ensuring your message reaches the right people, in the right place, at the right time. Create Magic: Craft Campaign Messages That Convert Your campaign message is the heart of your marketing strategy. It’s what grabs attention, sparks interest, and drives action.

PR

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine. Use social media. Use your co-workers. Analyze the performance.

User-Generated

Hubspot Marketing

JANUARY 28, 2025

HubSpots Marketing Analytics & Dashboard Software lets you measure performance, track customer journeys, and analyze all your campaigns in one place. By regularly checking how each of your channels is performing, you can quickly move funds to the places that are getting you the best return.

Non-Profit

Litmus

OCTOBER 31, 2024

Collecting information on customer behavior and interactions helps you personalize lifecycle marketing without buying data or relying on outside information. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor. Verify authentication. Get advice to improve deliverability.

CRM

Search Engine Land

SEPTEMBER 6, 2024

Pre-build research Outside Google Ads The first half of audience research in the pre-build state takes place outside of Google Ads and lives within your organization. Have you conducted research or focus groups around who they are and what resonates with them? SQRs are critical for market research.

Market Segmentation

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research. How does a product marketing manager differ from a product manager?

Product Marketing

Buffer Marketing

OCTOBER 2, 2024

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. It has a lot of market data can segment based on your requirements.

Price

Sprout Social

MAY 8, 2025

Brands can use social listening for anonymous sentiment mining to elevate their market research. Subreddits like r/dropshipping and r/entrepreneur are good places to start, as users often talk about trending products here. Reddit users are less filtered and more honest than followers on brand-owned channels.

Gen Z

Hubspot Marketing

APRIL 29, 2025

Real-Time Micro-Segmentation Customer segmentation has long been a focus of marketing research and tools how do you more effectively reach the right people? Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation.

Price

Hubspot Marketing

MAY 13, 2025

Gottlieb is solving this problem by ensuring his platform uses advanced logical operations (to filter out irrelevant discussions, pinpointing not just good communities but the perfect places to engage so brands can be more effective in their conversations. If youre using Reddit for market research, dont take one comment at face value.

Copywriting

Welcome Software

MARCH 12, 2025

By allowing you to track competitors' product features, pricing models, promotional activities, and customer sentiment, they can help you identify gaps in the market where customer needs arent fully addressed.

Product

Hubspot Marketing

JUNE 17, 2025

If you do enough market research , you should have detailed information on personas and buying behaviors. You place more value on something you “own.” Source What I like: Google Trends is great for market research and content strategy. Price matters, but framing matters even more.” Reflect buyer identity.

Branding

Buffer Marketing

JULY 16, 2024

  If you've ever felt a pang of curiosity (or confusion) about this behemoth of a platform, you're in the right place.    Whether you're a seasoned marketer, a social media pro, or someone who thinks Reddit sounds like a color, this guide is for you.    What is Reddit?

Marketers

SocialPilot

JULY 3, 2025

Advanced Scheduling: Plan and queue weeks of LinkedIn content in advance, set posting dates and times, schedule first comments, and manage multiple pages from one place – perfect for staying visible without being online 24/7. People love to explain their choices, especially if you jump into the thread and ask follow-ups. The best part?

Thought Leadership

Lusha

DECEMBER 9, 2024

Done well, inbound lead generation builds trust, makes you look like an expert, and turns your business into the place to go in your industry. Social Media: It’s Not Just for Selfies Anymore Social media isn’t just a place to share your lunch or argue with strangers (though it can be that, too!).

CRM

Welcome Software

JUNE 30, 2025

With Optimizely Opal, we're seeing direct engagement from the practitioners who apply AI outputs to everyday marketing challenges. Executive-level adoption also signals the strategic priority organizations are placing on AI capabilities. How are all these people using Optimizely Opal?

Transform

Duct Tape Marketing

JANUARY 22, 2025

If youre ready to transform your approach to customer research and brand development, the Anti-Focus Group method offers a fresh, effective solution. Rapid and Actionable Insights Unlike traditional marketing research methods, Anti-Focus Groups provide a quick turnaround. John Jantsch (18:17.228) Yeah, absolutely.

Logistics

Backlinko

JULY 25, 2025

Because chances are, your next customers will come from the same places. You can still use advertising channels, but your market research and competitor analysis (see below) will become even more important. You’re looking for repeat mentions, or anything that stands out.

Advertising

Animalz blog

JUNE 17, 2025

Our solutions were really designed to solve marketers’ biggest challenges, which were identified in the market research.” (13:05) 13:05) Here, Matt connects research directly to product. By matching solutions to real, researched pain points, the content engine becomes a driver of both credibility and sales.

Whitepaper

Orbit Media Studios

JANUARY 22, 2025

All is fair in love and marketing Competitive analysis is best done by a skilled, human marketing strategist. But artificial intelligence is good for quick competitive intelligence (and all kinds of market research) for several reasons. Now on it’s 7th edition.

Branding

Martech

JULY 30, 2025

Google Forms is sufficient for this, but you can get fancy and hire a market research firm if you wish. Just as your audience will get inspired by your brand’s purpose, you and your marketing team will be inspired to create content consistent with that message. And it becomes the backbone of all your communications.

Copywriting

Search Engine Land

AUGUST 28, 2024

Understanding seasonality is your ticket to being in the right place, at the right time, with the right message. Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Get the newsletter search marketers rely on.

Shoppers