Hubspot Marketing

MAY 12, 2025

Plus, get an inside look at why these campaigns performed so well with a peek at original data from HubSpots annual State of Marketing Report. A top-tier marketing campaign is only defined by the people, trends and data, consumers, and cultural commentary that shape its impact. Rhode didnt shy away from user feedback.

Gen Z

Duct Tape Marketing

JANUARY 29, 2025

How to Adapt, Thrive, and Stay Human in an AI-Driven World written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, we dive into the evolving world of marketing in 2025, where artificial intelligence (AI) is reshaping how businesses operate.

Automobile

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Personalization: Your Key to Their Heart.

Market Trends

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

Market Trends

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Strategic Marketing Transformation.

Market Trends

Digital Marketer

SEPTEMBER 23, 2022

Digital marketing uses technologies and online avenues to promote your products and services to people beyond your service area. Also known as internet marketing, this process uses digital communication to spread brand awareness and increase sales. Exploring 7 Effective Digital Marketing Trends in 2023.

Market Trends

Hubspot Marketing

JANUARY 4, 2021

Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. Community marketing will replace event-based marketing. Marketers will continue to incorporate real, true personalization.

Market Trends

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

Market Trends

Sprout Social

MAY 9, 2023

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. How is artificial intelligence used in marketing? Here is a closer look.

Marketers

Hubspot Marketing

AUGUST 3, 2022

RPA Helping Businesses Become More Productive. According to the HubSpot Blog’s 2022 Marketing Trends Report , roughly 17% of marketers currently integrate automation or artificial intelligence as part of their marketing strategy. Automation for Greater Personalization. Business Chatbots as Full-Time Agents.

CRM

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer satisfaction and feedback analysis: Analyze customer feedback and satisfaction data to identify areas for improvement in products, services, and customer experience. Use data to drive customer-centric improvements.

Customer Acquisition

Martech

NOVEMBER 28, 2023

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. Customer demographics: Information like age group, location or preferred communication channel is the foundation for personalization marketing systems. Adapt your strategies based on evolving market trends.

Customer loyalty

Marketing Insider Group

AUGUST 5, 2020

More and more brands are jumping onto this trend. For example, Nike has launched a number of “ retail experiences ” in recent years including terminals with product information and online ordering functionality, integration with customer smartphones, social media walls, interactive augmented reality installations, and more. Summing Up.

Millennials

Marketing Insider Group

DECEMBER 30, 2013

One of the biggest trends I am seeing involves brands acting as producers – going beyond the publisher mentality and setting up newsrooms and production studios. Netflix (“House of Cards”), Red Bull (Media House) and Amazon (Alpha House) are just the first wave of this emerging trend. Big Data marketing (personalization).

Transform

Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Apply data integration to your products to create relevant, innovative, and effective options.

Analytics

Martech

MAY 3, 2022

What is social media marketing? Social media marketing refers to creating content to engage with audiences on social media platforms. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

Social Media Marketing

Sprout Social

JUNE 26, 2023

This technology is often used to identify celebrities, brands and products on social media platforms for targeted advertising and competitive analysis, and to diagnose customer issues. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Customer

Hubspot Marketing

MARCH 19, 2024

Every time we re-run our Consumer Trends Survey , the number of people who look to social media to find products increases. Those same users also buy products on social media , and 17% of social users bought a product in-app in the past three months. Since consumers love it, marketers do it , and it pays off.

Thought Leadership

Hubspot Marketing

FEBRUARY 13, 2024

“You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. Now, the process is cut in half.

Finance

Search Engine Land

NOVEMBER 28, 2023

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. Customer demographics: Information like age group, location or preferred communication channel is the foundation for personalization marketing systems. Adapt your strategies based on evolving market trends.

Customer loyalty

Vertical Response

JUNE 23, 2024

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.

Gen Z

SocialPilot

FEBRUARY 26, 2024

Audience Segmentation and Personalization AI helps businesses segment their audience based on behavior, preferences, and demographics to deliver highly personalized marketing messages and improve ROI. Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales.

Transform

Sprout Social

JUNE 28, 2023

Automation also empowers you to create marketing materials that are more personalized—like targeting leads based on how warm they are, or based on a person’s previous interactions with your brand. And the ability to personalize marketing materials will only become more important.

Marketers

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Video Takes Center Stage Video content has become a must-have in marketing strategies.

Influencer Marketing

Litmus

NOVEMBER 2, 2023

For example, it will know if Customer A (let’s call her Alice) has an existing internet service product and is responsive to upsells or ad-ons relevant to that product. AI turns email marketing at scale from largely a guessing game into an exact science, and a fairly low-effort one at that.

Marketers

Marketing Insider Group

JUNE 25, 2024

Analytics and Data Management: These tools collect and analyze data from various sources, providing valuable insights into campaign performance, customer preferences, and market trends. We’re seeing increasing use of AI and machine learning, too, which help predict customer behavior and personalize marketing efforts.

Key Performance Indicator

Sachs Marketing Group

DECEMBER 1, 2023

Start by identifying the types of videos that will resonate with your audience, whether they are explainer videos, how-to guides, product demos, or customer testimonials. Authenticity is key – influencers who genuinely resonate with and believe in your product can convey a more convincing message to their followers.

Key Performance Indicator

Marketing Insider Group

MARCH 13, 2023

Why Modern Automation Is Essential to Brick-and-Mortar Marketing Digital marketing opened up strategies for automation by leveraging technologies to streamline and optimize various marketing processes, from lead generation to customer engagement.

Retail

Use Insider

FEBRUARY 29, 2024

From discovering segmentation insights to creating customer journeys, generating content, and automating two-way unstructured conversations, generative AI streamlines the process, enabling marketers to deliver revenue-boosting campaigns within minutes instead of days.

Customer Journey

Rock Content

JULY 2, 2023

The role of enterprise AI in today’s business landscape is to help humans be more productive by streamlining workflows, analyzing data, and performing similar tasks. By handling these tasks, they free human creators and marketers to focus on tasks that genuinely require a human touch.

Branding

Use Insider

JANUARY 17, 2024

The answer lies in turning your online experience into a digital salesperson, helping customers find the right products just like beauty experts would in the store. Doing this right is about more than just selling products online. It’s about making the digital journey feel as personal and expert-guided as possible.

Shoppers

Set Up

SEPTEMBER 19, 2023

The primary focus was shaking hands and meeting in person. Marketing was done by small teams and was driven by lots of guesswork and shots in the dark. If you had a website, it would often serve as a product catalog rather than a sales tool with an abundance of product information to educate the end consumer.

Transform

Use Insider

MARCH 6, 2024

Moreover, real-time data allows you to adapt to market trends and incorporate instant feedback to improve customer experiences. This holistic view enables personalized marketing campaigns tailored to individual preferences, optimizing engagement and driving campaign effectiveness. Why is CDP needed?

Transform

Litmus

JUNE 1, 2021

To help organizations understand the best ways to put agility first in 2021, I turned to my industry colleagues to discuss what marketers should prioritize and the role they see agility playing. Marketers across the globe want to remain in control of their brand’s messaging and positioning while being prepared for all potential roadblocks.

Marketing Mix

Use Insider

FEBRUARY 19, 2024

AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources.

User-Generated