Hubspot Marketing

MAY 12, 2025

Plus, get an inside look at why these campaigns performed so well with a peek at original data from HubSpots annual State of Marketing Report. A top-tier marketing campaign is only defined by the people, trends and data, consumers, and cultural commentary that shape its impact.

Gen Z 83

Gen Z Fashion User-Generated Digital Marketing 83

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. To help the marketers behind the scenes, Google expanded its inclusive marketing resource All In to cover disability inclusivity and accessibility.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

OCTOBER 17, 2023

To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Top Affiliate Marketing Trends, According to Experts 1. AI will change the affiliate marketing game. “As Let’s get into it.

Affiliate Marketing 135

Affiliate Marketing Market Trends B2C Transform 135

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Transparency will be just as important for local marketing as it is for national and global marketing.

Digital Marketing 145

Digital Marketing Marketers Marketing Finance 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. I’ll begin with a short history of B2B marketing trends, including the evolution of social media. But is it a tool for demand generation?

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Marketing Insider Group

AUGUST 2, 2021

When speaking about personal branding , Bob Goldwater, founder of the Birth Injury Lawyers Group, explains that “any PR firm worth its salt can come up with a terrific campaign that emphasizes a caring, personalized approach, but if the everyday reality doesn’t measure up, word will get out fast.”. Review your messaging and authenticity.

Branding 143

Branding PR Market Trends Market Research 143

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 113

Transform PR User-Generated Retail 113

Duct Tape Marketing

OCTOBER 13, 2020

Alexa Arciero joined the team last year straight from graduating from UNC Chapel Hill with a marketing and PR degree. South City Print was a part of the Certified Marketing Manager Program powered by Duct Tape Marketing and joined the podcast to share what they learned. Is there some nostalgia in current marketing trends?

Direct Mail 95

Direct Mail PR Marketers Marketing 95

Marketing Insider Group

JANUARY 6, 2011

It’s here to stay, and it’s a rapidly changing space — especially in terms of marketing. What social media marketing trends will emerge in the coming year? Social efforts will permeate the enterprise: Social is much bigger than marketing and PR. It is a customer phenomenon.

Social Media Marketing 110

Social Media Marketing PR Marketers Marketing 110

Hubspot Marketing

JANUARY 19, 2024

For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. All of this is according to our latest 2024 State of Marketing Trends Report.

Gen Z 139

Gen Z Influencer Marketing PR Promotion 139

Search Engine Land

NOVEMBER 1, 2023

Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. This template is for digital marketers who have expertise but need help to tell that story.

PR 114

PR SEO Digital Marketing User-Generated 114

Hootsuite

DECEMBER 13, 2024

Key takeaways Competitive intelligence involves collecting and analyzing data about competitors, industry trends, and customer behavior to inform business decisions. It could point to a mounting PR crisis. An easy way to stay on top of potential PR risks is tracking your brand sentiment over time with Hootsuite Listening.

PR 97

PR Price SEO Analytics 97

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 137

Inbound Marketing Whitepaper Real Estate Non-Profit 137

Sprout Social

AUGUST 30, 2023

For example, social listening can help product teams get ahead of market trends. 97% of business leaders agree that the use of social data to understand market trends will increase over the next three years—something clothing brand River Island is already doing.

Branding 141

Branding Copywriting PR Promotion 141

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Transform 116

Transform Education Marketers Marketing 116

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics.

Transform 105

Transform PR Marketers Marketing 105

Marketing Insider Group

JUNE 29, 2020

In the years since, I’ve covered some elements of the future of marketing such as how marketing and CMOs have adapted to a more accountable business climate and the digital marketing trends shaping our world. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote).

CMO 145

CMO Marketers Marketing Health 145

SocialPilot

DECEMBER 7, 2023

This podcast is relatively new and offers fresh insights into a diverse range of marketing topics. So, go ahead and tune into its new episodes to learn about the current and future marketing trends from industry leading speakers. The hosts offer a mix of insightful and entertaining content that will definitely keep you hooked.

Social Media Marketing 94

Social Media Marketing Entertainment Traditional Marketing PR 94

Neil Patel

APRIL 7, 2023

By engaging with your audience on social media and creating buzz through digital PR, you can increase your visibility and drive more traffic to your site. Staying Informed: Following industry resources like my blog can help you stay up to date on the latest best practices, algorithm updates, and emerging trends.

SEO 121

SEO PR Analytics Fashion 121

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. Here’s the thing: Trends matter. Here’s a breakdown of the campaign: Digital PR was a crucial part of our efforts here. It happens. Not yet convinced?

SEO 136

SEO Gen Z User-Generated Advertisers 136

Sprout Social

MARCH 9, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market,” Sprout Social’s Corporate Communications Strategist Abigail Schmitt tells us. Tap into your teams. Tapping into social media for your investor relations strategy requires collaboration.

Retail 106

Retail Gen Z Thought Leadership Health 106

Digital Marketer

JANUARY 16, 2023

Marketing has changed significantly over the last decade, even more so if you go back to before the digital age. Many business courses are still behind on current marketing trends. Check Out Our Comprehensive Digital Marketing Mastery Course. What Jobs Look for a Marketing Degree?

Education 75

Education Marketers Marketing Communications 75

OnPassive Marketing

SEPTEMBER 9, 2022

Content marketing is often confused with other forms of marketing, such as advertising and PR, but it is pretty different. Unlike these other forms of marketing, content marketing does not aim to sell anything directly. The key is to create exciting and valuable content that your target audience will find helpful.

Content Marketing 81

Content Marketing PR Marketers Marketing 81

Search Engine Land

DECEMBER 16, 2022

The organic channel is perfect for helping key members of the C-suite to: Stay ahead of market trends with vital business insights. Wants to know how well it converts and the role it plays (assists) alongside other marketing channels such as demand generation, event strategy, industry influencers, social, and PR.

Communications 84

Communications SEO CMO PR 84

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. SEOs, marketers, and PR professionals can also identify valuable link-building opportunities using DA's link quality assessment. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI.

Branding 134

Branding Transform User-Generated SEO 134

Backlinko

FEBRUARY 20, 2024

Marketers can leverage Semrush’s wide range of toolkits to help them with their: SEO PPC advertising Social Media Management Keyword research Competitive analysis PR Content marketing and campaign management Trusted by over 10 million users globally, Semrush is a no-brainer for marketers.

Affiliate Marketing 117

Affiliate Marketing CRM Price User-Generated 117

Lusha

NOVEMBER 11, 2024

Public Relations and Media Outreach Public relations (PR) involves building relationships with journalists, influencers, and media outlets to get positive coverage for your brand. PR can help increase brand awareness, build credibility, and reach more people. This helps you tailor your marketing.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Set Up

MARCH 22, 2022

Forgione: My parents – all of them – were in some form of marketing, advertising, or PR. In this new purpose-driven paradigm, that principle is much more baked-in and top of mind in business, marketing and consumerism…so making the time to be of service to others will likely happen more organically. I grew up in this business.

PR 52

PR Marketers Marketing Law 52

Duct Tape Marketing

MAY 22, 2024

She warns against superficial commitments driven solely by market trends, underscoring the need for sincere and strategic initiatives that align with a company’s core values and operational capabilities. And if you are able to meet their demand, they become your best PR instrument.

Transform 93

Transform Food Millennials Price 93

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. Marketing can be rigorous at times, and perspective goes a long way. Q6: What emerging marketing trend excites you? The intersection of trend and brand and how to engage humans in campaigns, rather than marketing to/at them will fundamentally change the industry forever.

Law 52

Law Thought Leadership Marketers Marketing 52

Lusha

JULY 21, 2024

Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility. Adapt to Trends: Stay informed about the latest B2B marketing trends and adapt your strategies accordingly.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Duct Tape Marketing

SEPTEMBER 6, 2017

Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Meerman Scott. The New Rules of Marketing & PR has been translated into 29 languages and is used as a text in hundreds of universities and business schools worldwide.

PR 53

PR Branding Outbound Marketing Inbound Marketing 53

Marketing Insider Group

DECEMBER 22, 2014

Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. 2015’s Top Marketing Trends. For more great trends and predictions for marketing in 2015, check out: 60 Content Marketing Predictions For 2015 (Content Marketing Institute).

PR 109

PR Marketers Marketing Entertainment 109

Marketing Insider Group

OCTOBER 12, 2015

This would require marketing organizations to move away from silos based on channel or functional ownership and see Branding, Advertising, PR, Demand Generation all begin to dissolve into three areas: data, technology, and content. But I’m still very hopeful and optimistic for the future of marketing! What do you think?

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketers 110

Neil Patel

MARCH 19, 2019

Whether it is guest posting or generating PR, you should try and get as much referral traffic as possible as it creates steady traffic that isn’t too affected by algorithm updates. What other content marketing trends have you noticed? As for email, you may think it’s dead, but it’s alive and kicking strong.

Content Marketing 112

Content Marketing Marketers Marketing User-Generated 112

Content Marketing Institute

NOVEMBER 15, 2018

“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Is this PR? It’s marketing. Back to Nike’s Kaepernick tweet. “Is Is this an ad? Is this content,” Ron asks. “It It doesn’t matter.

Branding 110

Branding Automobile Transform PR 110

Welcome Software

APRIL 13, 2023

Dadurch lassen sich etwa maßgeschneiderte Angebote erstellen, welche etwa unterschiedlichen Präferenzen der Verbraucher etwa in Bayern oder Schleswig-Hollstein bedienen. Deshalb sollten E-Mail-Versender Tests durchführen, um deren Qualität zu prüfen. QR-Code Technik QR-Codes müssen scannbar sein.

PR 40

PR Customer Journey Market Trends Customer 40