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While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. The post How Gen Z Will Change the B2B Marketing Game appeared first on Trade Press Services.
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Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. “And 88% of millennials are excited to see any type of mail or package. And then, to be honest, I’m surprised it’s not 100%.”
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Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum.
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