illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? ICYMI: Pinterest is more than a social network.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. Additionally, Smart Categories help marketers identify key conversation themes related to their brand.

Law 112

Law Transform Retail Manufacturing 112

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

NOVEMBER 6, 2023

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

User-Generated 126

User-Generated Shoppers Manufacturing Promotion 126

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads. So, what type of content is working best on social media right now?

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Incorporating A/B testing allows marketers to refine design elements and strategies, leading to improved effectiveness and better audience responses. Visual Storytelling Visual storytelling is a powerful tool in email marketing.

Email Marketing 105

Email Marketing Marketers Marketing User-Generated 105

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 134

Transform User-Generated Analytics Retail 134

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. And positive online buzz has premium payoffs.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Customers.ai

DECEMBER 31, 2024

Most marketers are so focused on the visible 2% that they ignore the massive untapped opportunity sitting right under their noses! Capturing even a small portion of these anonymous users can transform your ROI. Instead, you gain actionable insights into who these anonymous users are and how to engage them effectively.

Key Performance Indicator 98

Key Performance Indicator Transform Outbound Marketing Marketers 98

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. of Instagram shoppers reach this threshold.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Personal Shopper recommends products and helps with search. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is. Processing.

Shoppers 116

Shoppers User-Generated New Technology Price 116

illumin

JUNE 12, 2025

Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Shoppers expect to spend an average of $199.38 That said, brands should opt for more personalized audience targeting and contextual targeting , to ensure that ads are actually relevant and valuable to users.

Advertisers 74

Advertisers Advertising Shoppers Shipping 74

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 108

Transform User-Generated Marketers Marketing 108

Backlinko

JANUARY 24, 2025

Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. By limiting the options to these key choices, it avoids overwhelming shoppers. Theyre a perfect mix of SEO and user experience (UX). Many ecommerce websites obsess over flashy designs and trendy layouts.

eCommerce 102

eCommerce Shoppers Transform User-Generated 102

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. Rebrandly 4.

Price 111

Price User-Generated Analytics Shoppers 111

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. By digging into order metrics, you can generate detailed reports, set up personalized flows, and even identify returning visitors that might otherwise go unnoticed. Repeat Shoppers”).

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Scoop.it!

NOVEMBER 21, 2024

Customer testimonials are marketing gold, with the power to increase sales by 34%. Use filters : Let users sort reviews by rating, date, or product. Plus, they’ve made it clickable, so curious shoppers can easily dive into all their glowing reviews. Enter product-specific user-generated content (UGC).

Customer 110

Customer Shoppers User-Generated B2C 110

Martech

MARCH 27, 2025

On Tuesday, ChatGPT released a new version of its image generation tool. Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. Ortto introduced Ortto AI, a suite of AI features for marketing automation.

Transform 81

Transform Shoppers Retail User-Generated 81

Vertical Response

AUGUST 19, 2024

This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. The benefits of alternative marketing are numerous.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketers 84

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. But lets be realsending generic blasts to your entire list doesnt cut it. Thats where trigger-based email marketing comes in. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) On average, it brings in $42 for every $1 spent.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. This creates an opportunity for marketers to boost customer service on social in the new year. Social media will dominate the customer service game, said Scott Morris, Chief Marketing Officer of Sprout Social.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Martech

OCTOBER 8, 2024

Dig deeper: How to use AI in email marketing without losing the human touch Using genAI in copywriting for testing Chad meshes with our advanced testing methodology because it is far more extensive than just comparing a variant against a control. However, your work is not necessarily protected from being used to train other users.

Copywriting 130

Copywriting Email Marketing Shoppers User-Generated 130

Sprout Social

MARCH 14, 2025

52% of European and 64% of Latin American users attend live shopping events at least once a month. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding 116

Branding Gen Z Energy Shoppers 116

Sprout Social

JULY 3, 2025

Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market. Aussie shoppers want real content from brands that share their values, so teaming up with influencers who know your audience is a smart way to boost engagement and loyalty. million Australian users by 2029.

Fashion 92

Fashion Gen Z Branding Influencer Marketing 92

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path.

Retail 86

Retail Shoppers User-Generated Customer Journey 86

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

illumin

JULY 23, 2024

Put simply, AR users can control their presence in the real world; VR users are controlled by the system. In addition, VR users typically require a headset device, but AR can be accessed with a smartphone or other digital devices. Users simply scan the marker with their mobile device to initiate the interactive experience.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Jeff Bullas

FEBRUARY 1, 2023

The platform generated over $2.84 In 2020, Uber generated $14.1 Today, Airbnb has over 7 million listings in over 220 countries and territories, and it generated over $3 billion in revenue in 2020. Dropbox Dropbox is a cloud storage and file-sharing service that allows users to store and share files online.

Food 321

Food User-Generated Shoppers Retail 321

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

JANUARY 14, 2025

Froggatt said marketers and agencies will go back to basics and implement strict testing regimes, media mix modeling, and impact assessments. Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge.

Advertisers 127

Advertisers Advertising Transform Shoppers 127

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Customers.ai

JANUARY 3, 2025

For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. 81% of shoppers research online before making a purchase. They optimize all product pages with similar content to keep shoppers engaged. And its a must! Lets get into it.

Customer 89

Customer eCommerce Shipping Customer Journey 89