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How to Create a Lead Generation Website: 9 Simple Optimizations

Hubspot Marketing

Instead, marketers and designers need to take a more strategic approach. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it!

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

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Chat-GPT Prompts For Email Marketing

Vertical Response

With the advent of chat GPT (generative-pre-trained prompt) technology, crafting great emails is now easier than ever! Chat GPT prompts provide helpful guidance to quickly and effectively create on-brand messaging so you can deliver effective email marketing campaigns.

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Microsoft’s vision for a prosperous content ecosystem in a generative AI world

Search Engine Land

Lost in the non-story about Bing adding ads to Chat ( ads were already there ) was a blog post by Microsoft attempting to assure content creators that the goal of new Bing is to “drive more traffic and revenue to publishers.” “The Chat” and “Answers” in Bing) will upend the ecosystem. Searchers first.

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How to Monetize YouTube Videos

Neil Patel

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Diversify your channels: Grow your other platforms such as blogs and social media. You put time and effort into creating great content, so now it’s time to reap the rewards. billion in advertising revenue in the U.S.

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How to Run a Successful Virtual Event [+ Examples]

Hubspot Marketing

For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020.