Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming.

Analytics 126

Analytics Transform Marketing Marketers 126

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. It would seem the most important work is now complete, but it is only part of the story.

Marketing 130

Marketing Marketers Customer Journey Education 130

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They require the orchestration of: Product marketing. Market segmentation.

CMO 102

CMO Marketing Marketers Health 102

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers.

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Marketing Insider Group

OCTOBER 9, 2024

But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. The fractional CMO functions much like a typical CMO, except they function as a consultant. Some businesses are restructuring to have the CEO or CTO take on responsibilities for directing marketing campaigns.

CMO 121

CMO Transform Advertisers Advertising 121

Backlinko

SEPTEMBER 6, 2024

After consulting my team (including some healthy debate) here’s a summary of the best SEO newsletters for different needs: Best for leveling up your SEO skills: The Backlinko newsletter Best for SEO news: #SEOFOMO Best for actionable tips: Core Updates Best for hot takes: #SEOForLunch Best for in-depth analysis: The Detailed newsletter 1.

SEO 104

SEO Copywriting eCommerce Search Marketers 104

Hubspot Marketing

MAY 20, 2025

While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media. Just 18% of marketers expressed concern that AI would take over most marketers job duties. The key phrase here? More efficient.

Thought Leadership 120

Thought Leadership Energy User-Generated Copywriting 120

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Stories from the industry help readers connect with the topic. A reader exploring general industry trends might not be ready for a consultation, but they may want a downloadable guide or webinar invite.

Content Marketing 102

Content Marketing Education Marketing Marketers 102

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6.

Market Trends 68

Market Trends CMO Transform Influencer Marketing 68

Buffer Marketing

FEBRUARY 13, 2025

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.

Transform 92

Transform Thought Leadership CMO Analytics 92

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 117

Social Media Marketing Marketing Strategy Marketing Marketers 117

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. According to Venngage, original graphics are the best-performing visual for 43% of marketers. When done right, branded graphics catch the eye and reinforce your brand’s story and values.

Branding 94

Branding Transform Analytics Communications 94

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Let’s take the keyword “data management consultant” to see what ChatGPT will suggest. Data consultancy is one of my company's services.

SEO 139

SEO User-Generated Transform eCommerce 139

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. Follow up every piece of content with a call to action that encourages the audience to engage, share, or schedule a consultation session.

Law 106

Law Content Marketing Education Marketing 106

Jeff Bullas

JUNE 27, 2025

Future Model : “Prompt-to-Track” marketplaces that deliver made-to-order songs for creators, marketers, and indie games. Future Model : This will be when you can create “Generative AI” choose-your-own-adventure videos where users influence story arcs via AI. That’s entire books written faster than coffee can brew.

Non-Profit 191

Non-Profit User-Generated Transform Education 191

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can use this data to tailor marketing efforts and improve customer experiences.

Transform 125

Transform CRM Communications Management 125

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. Dig deeper: Whats the role of marketing in a crisis? A crisis, from a cyberattack to layoffs.

B2C 132

B2C Communications Marketing Marketers 132

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing 116

Social Media Marketing eBook Marketing Marketers 116

Customers.ai

DECEMBER 18, 2024

The real challenge – the part that separates good marketers from great ones – is figuring out what these visitors want, guiding them toward the right funnel, and turning them into legit leads who actually convert. Example 3 : Someone who requested a demo or consultation. Big win, right? Well, kind of.

Whitepaper 70

Whitepaper Price Shipping Outbound Marketing 70

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Quick Takeaways Influencer marketing uses trusted voices to build connections. How Influencer Marketing Works People trust recommendations from those they follow.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Marketing 90

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Instagram Stories, with their ephemeral nature, encourage quick, engaging interactions and boast 500 million daily active users.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

JULY 10, 2025

Managing client relationships is the cornerstone of any successful consulting business. Consulting firms face unique challenges in tracking prospects, managing complex project pipelines, and maintaining long-term client relationships across multiple engagements. Table of Contents What is a CRM for consulting?

CRM 82

CRM Transform Price Thought Leadership 82

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketing Marketers CRM 99

Sprout Social

JULY 1, 2025

As Monica Dimperio —the force behind Hashtag Lifestyle , the consultancy making brands cooler, culturally fluent and impossible to scroll past—put it: “Millennials grew up both with and without social—we remember the world before filters and followers—so our relationship with it is deeply emotional. If it feels like marketing, we’re out.

Millennials 106

Millennials Gen Z Entertainment User-Generated 106

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Marketing Insider Group

JUNE 17, 2025

You’ve probably noticed how fast things shift in marketing. Marketing management trends don’t move slowly. They’re connecting marketing, sales, and support into one smart system. 5 Trends You Can’t Ignore Marketing is ALWAYS changing. AI in CRM and marketing isn’t new. AI won’t replace marketers.

CRM 112

CRM Management Gen Z Marketing 112

Hubspot Marketing

NOVEMBER 20, 2024

Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. via GIPHY Keeping up with a full marketing calendar is hard.

User-Generated 139

User-Generated Thought Leadership Management Branding 139

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Martech

JANUARY 22, 2025

Website builds, digital analytics implementations and marketing campaigns are all custom builds that start with a basic foundation. As a client, remember that price alone doesnt tell the whole story. Similarly, not all quotes are created equal. Dont assume that just because something is in an RFP, it is comprehensive.

Price 122

Price eCommerce Education Management 122

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 94

Transform Marketing Marketers Gen Z 94

Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. What’s the Difference Between Brand Loyalty and Relationship Marketing? Brand loyalty and relationship marketing have similar end goals. Better Brand Equity In crowded markets, products and services inevitably become commoditized.

Branding 90

Branding Shoppers Shipping Customer loyalty 90

Duct Tape Marketing

JUNE 25, 2025

written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io Mass, generic pitches are filtered out, while targeted, story-driven pitches cut through the noise.

PR 64

PR SEO Branding Marketers 64