Sprout Social

JUNE 11, 2025

So they crafted a campaign for their newest X THE CASH Scratch-Offs where players were placed in extreme, adrenaline-pumping situations to mirror the thrill of the game. Pernod Ricard, the world’s second largest wine and spirits merchant, found an ideal place to promote their diverse portfolio year round—Pinterest.

Branding

Sprout Social

JUNE 13, 2025

Against this evolving backdrop, YouTube offers marketers distinct advantages: You can place clickable, trackable links directly in video descriptions and pinned comments without penalty or link suppression. These unique attributes make a YouTube channel one of the few places you can clearly measure ROI across paid and organic content.

Analytics

Martech

JUNE 20, 2025

Dig deeper: How to prove the value of brand marketing without sacrificing ROI Practical methods for measuring brand impact Some practical approaches for measuring the commercial impact of brand activities include: Geographic testing. Marketing mix modeling. Brand awareness, trial and usage surveys. Localized digital advertising.

Branding

Martech

DECEMBER 12, 2024

to create a marketing mix decision engine. This platform offers real-time measurement, planning, and execution in one place. Now, heres this weeks roundup of AI-powered martech releases: Keen Decision Systems joined MADTECH.AI It combines Keen’s AI models with MADTECH.AI’s data decision intelligence platform.

Fashion

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan

Hubspot Marketing

APRIL 22, 2025

Your Black Panther should fit comfortably within your multiverse that is, the specific identities you serve should be an integral part of your marketing ensemble. And they should show up across your full marketing mix your Instagram feed, your website, your commercials. Wakanda forever. Theres that checklist again.)

Energy

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Attribution. Oh, attribution. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all.

Non-Profit

Martech

AUGUST 1, 2025

Hidden drivers, such as an unknown influencer, may unexpectedly change a marketing outcome. Some causes can be readily linked to an outcome because we can see the connection, but other causes were set in place long ago or far away and are only now having an effect. Causes aren’t always linear.

Marketers

Sprout Social

DECEMBER 20, 2024

Creative freedom for creators places into this. By strategically incorporating influencer collaborations and creative content into your marketing mix, TikTok branded content serves as a powerful tool for strengthening your brand’s presence and driving business growth.

Branding

Hubspot Marketing

OCTOBER 14, 2024

Traditional Marketing Models 1. 7Ps Marketing Mix The 7Ps Marketing Mix is the ultimate checklist for getting your product or service into the world. Place: Where are you going to sell it? Markets change, customer needs evolve, and you must revisit your marketing mix regularly to stay ahead.

Marketers

Sprout Social

JULY 30, 2025

Consider pairing multi-touch attribution (MTA) with strategies like marketing mix modeling (MMM) and incrementality testing to build a clearer view of ROI. An integrated data approach—supported by the right tech stack—empowers marketers to collect, organize, attribute and analyze data more accurately.

Content Marketing

Search Engine Land

SEPTEMBER 16, 2024

A broken funnel Sometimes, the issue lies within your marketing ecosystem, especially if you don’t regularly evaluate your tactics’ effectiveness. Places to start include examining your ads, website experience or conversion process. Expand the marketing mix Don’t put all your eggs in one basket.

User-Generated

Hubspot Marketing

APRIL 15, 2025

Data-Backed Benefits of TikTok Marketing Engagement That Outperforms TikTok isnt just keeping pace with other video platforms its setting new standards for engagement. Our survey results place TikTok among the top performers for social media engagement at 18%, competing directly with Instagram and YouTube.

Social Media Marketing

Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. Subreddits like r/dropshipping and r/entrepreneur are good places to start, as users often talk about trending products here. Take a look at relevant subreddits for more details on the specific brands and types of products users are talking about.

Gen Z

The Marketing Operations Leader

MARCH 25, 2025

Defines campaign objectives and themes, builds the integrated channel plan, supports content calendar development, and coordinates the overall marketing mix strategy. 4️⃣ Campaign Planning This is the execution engine. 5️⃣ Operational Excellence This is the layer that keeps everything moving.

Marketing Strategy

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Data from the current or past locations of users is used to target, ensuring the right customers are reached in the right places. Is programmatic advertising part of your marketing mix?

Advertisers

Martech

MAY 8, 2025

To understand engagement, you need a connected, 360-degree view that links every touchpoint, letting you map the nonlinear paths customers take and optimize marketing strategies accordingly. For many organizations that use Salesforce, the engine for effective campaign modeling is already in place.

Customer Journey

The Marketing Operations Leader

FEBRUARY 25, 2025

🔹 Marketing Mix Modeling (MMM) → Uses historical data & statistics to measure how different channels drive revenue. Ensure tracking is in place before launch (ever had missing UTM data? . ✅ Use case: Proving if a Facebook ad actually drives sales vs. customers who would have bought anyway. 📌 2.

Customer Journey

Martech

JUNE 10, 2025

In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines. With GEO in place, AI search platforms like Google Gemini can serve as a “messenger” between brand and audience, instead of a rival that degrades the brand narrative.

Transform

Sprout Social

JUNE 16, 2025

To gain a more complete picture of your LinkedIn ROI, you’ll need to apply one or more measurement strategies, like attribution modeling, marketing mix modeling (MMM) or incrementality testing. Another valuable place to look for insights is where potential customers get stuck in their buyer journey.

CRM

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. You place more value on something you “own.” And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals. Even if others disagree?

Branding

Sprout Social

APRIL 29, 2025

Fast forward to todaysocial isnt just another part of the marketing mix anymore. Its the first place people go to discover trends and products, engage with communities, research brands and make purchase decisions. Its the channel where your brands success is determined, and the new center of gravity for your entire business.

Transform

SocialPilot

JUNE 26, 2025

It’s designed specifically for business conversations, which makes it the go-to space for B2B marketing, enterprise growth, and professional brand building. Ideal Use Cases (with Built-in Marketing Insights) LinkedIn isn’t just a “job site” anymore. Build a Community Around Your Brand: Facebook excels at creating two-way engagement.

Gen Z

Vertical Response

JULY 14, 2025

Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise. Therefore, a well-rounded marketing mix, including content marketing, social media marketing, and event marketing, is crucial for sustaining engagement and support.

Non-Profit

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

SmartBrief - Marketing

FEBRUARY 21, 2025

The week prior to this event, it had announced an agreement to connect its TruAudience marketing solutions business platform to NielsenIQ’s first-party data on fast-moving consumer goods purchases. The post From IAB ALM 2025: Digital adtech gets serious on privacy appeared first on SmartBrief.

CMO

Martech

MARCH 19, 2025

While it can sometimes drive a clear boost in conversions and revenue, thats rarely where its biggest impact shows up in marketing campaigns. CTVs real influence lies in how it enhances other channels within your marketing mix. With that framework in place, its time to measure impact.

Advertising

The Marketing Operations Leader

APRIL 23, 2025

Multi-Touch Attribution Versus MMM Versus Incrementality I recently participated in a debate on which measurement model is better: multi-touch attribution, incrementality, or market mix modeling. Marketing Mix Modeling (MMM) = Where should I allocate my budget? Each has its place. Here’s what I took away: 1.

Transform

Martech

MAY 27, 2025

When to add CTV to your marketing mix Im a big proponent of CTV campaigns, but I dont recommend that every brand jump in. If your CRM data shows softball moms are a key target, you can focus your ads by channel (like ESPNU), genre and even specific shows, such as placing ads during the College World Series games.

CRM

Martech

JANUARY 31, 2024

Ideal placement and timing for advertising campaigns Historical data analysis can produce predictive models that indicate which channels or platforms are likely to be most effective and when it’s optimal to place ads. Dig deeper: What do marketing attribution and predictive analytics tools do? Get MarTech! In your inbox.

Marketing Mix

Martech

AUGUST 25, 2023

This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework. Marketing mix modeling. A marketing mix model is a large regression model.

Marketing Mix

Hubspot Marketing

OCTOBER 30, 2020

If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. Click here to download them now.

Marketing Mix

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix

Adobe Experience Cloud Blog

AUGUST 16, 2011

A digital mix can include blogs, social networks, video channels and/or websites. For maximum marketing ROI , you need to have processes in place to help you organize and understand which elements are effective and which are not. That’s where marketing automation comes in. Email integration. Integrated analytics.

Marketing Mix

Adobe Experience Cloud Blog

SEPTEMBER 8, 2011

When these facets are all combined, infographics can serve as a powerful addition to your content marketing mix by raising brand awareness and driving your target audience to your online destinations. They are usually outlines of states, countries, or continents with information relating to those specific places.

Marketing Mix

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Digital Marketing Beyond Content Creation. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper

Adobe Experience Cloud Blog

MARCH 5, 2018

I’ll cover the details surrounding the purpose, application, technology and benchmarking you can use to develop this key marketing metric. Let’s step back for a minute and consider that linear buyer journeys rarely take place. Buyer journey velocity can help you detect where bottlenecks exist within your sales and marketing process.

Marketing Mix