Martech

JUNE 20, 2025

Dig deeper: How to prove the value of brand marketing without sacrificing ROI Practical methods for measuring brand impact Some practical approaches for measuring the commercial impact of brand activities include: Geographic testing. Marketing mix modeling. Brand awareness, trial and usage surveys. Localized digital advertising.

Branding

Hubspot Marketing

MAY 9, 2025

And so if you are a brand and you have a product that you want people to buy, you need those people. If you arent investing in updating your marketing strategies to be more inclusive, I suggest making this the year that you start. Then work to infuse your insights throughout your marketing mix.

Market Trends

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Traditional Marketing Models 1. How to Use It Product: What exactly are you selling?

Marketers

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. Here’s your quick, handy guide to adding audio to your marketing mix. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades.

Advertisers

Hubspot Marketing

MAY 20, 2025

Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them. Michael Graves Design builds accessibility into its product. Its a win-win-win.

Marketing Strategy

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding

Marketing Insider Group

JUNE 17, 2025

And way less likely to comment “beautiful” on a product post for hiking boots. AI in CRM and marketing isn’t new. Product recommendations that don’t feel like guesswork. They’re pulling double (or triple) duty for the whole team, helping: Marketing creates smarter campaigns. Support teams stay in the loop.

CRM

Hubspot Marketing

JULY 22, 2024

In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. Budget When I created my first marketing plan, I made the mistake of confusing the marketing budget section of my plan with my product's price and other financials. Write SMART goals.

Marketing Plan

Martech

DECEMBER 12, 2024

marketers have integrated AI into their workflows. About the same number (62%) say content production volume has increased over the past year. Marketers using AI for content creation save 114 minutes weekly that adds up to 98 hours annually. to create a marketing mix decision engine.

Fashion

Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. Find out what people really think about your competitors and compare that to the sentiment towards your products or services. This user-generated content may give you innovative ideas for new campaigns and products.

Gen Z

Sprout Social

JUNE 13, 2025

Set up tracking and attribution To measure ROI, you need to collect the right data and plug it into the analytics tool your marketing and leadership teams use to evaluate performance. Leverage attribution models and marketing mix modeling with this data to analyze what content works (or doesn’t).

Analytics

Martech

MAY 2, 2025

Sales productivity could skyrocket if companies had a solid indicator of customer readiness. But digital was “owned” by marketing, and marketing and sales worked in two segregated silos. The fact that someone engages with website content does not necessarily signal near-term intent to buy your product.

Non-Profit

Hubspot Marketing

APRIL 22, 2025

I can barely make myself breakfast without a checklist, but Thompsons got me convinced to throw them out when it comes to inclusive marketing. As a marketer, you have to choose which identities your product or service is serving, and thats where a lot of people are nervous, Thompson says. Wakanda forever.

Energy

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. ” Say you spend $10,000 on this campaign at an AOV of $300 and your product margins are 50%. Attribution. Oh, attribution.

Non-Profit

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Instead of drowning in production work, they rewrote the rules. ✅ Use case: Enterprise brands optimizing many channels.

Customer Journey

The Marketing Operations Leader

MARCH 25, 2025

It includes aligning with leadership, conducting market and trend research, capturing voice of customer insights, and mapping out team structure and resourcing. 2️⃣ Goal Setting & OKRs This connects business and marketing objectives to measurable outcomes. That’s when the conversation becomes really productive.

Marketing Strategy

Hubspot Marketing

JANUARY 22, 2025

Optimize your marketing resource expenditures. As a part of your marketing mix, landing pages consume marketing resources. The act of testing, learning, and iterating helps more effectively hone what I want to say to the market and how I go about it.

Place

Martech

JULY 23, 2025

Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves — are all nodes in a sprawling, real-time commerce ecosystem. Incrementality — the actual impact of marketing on outcomes across all routes to market — must replace proxy metrics and siloed attribution.

Transform

Hubspot Marketing

APRIL 15, 2025

My most successful posts have been those where I embraced imperfection and focused on genuine storytelling over production value (and coincidently, were the ones I edited the least). TikTok's strength in engagement (ranked top by 18% of marketers) speaks to its ability to create meaningful connections between brands and their audiences.

Social Media Marketing

Sprout Social

JUNE 24, 2025

Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. These engagement patterns highlight the opportunity for marketers and e-commerce brands to integrate Snapchat into their social media content strategy. 45% of users regularly engage with Discover and Snap Map.

Gen Z

Martech

FEBRUARY 12, 2025

Forward-thinking companies are now creating feedback loops that connect digital insights directly to operational improvements, using this data to reshape everything from product safety protocols to customer communication strategies. Its important to understand that reputation management isn’t just about crisis response.

PR

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix.

Advertisers

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Who buys your product or service? If you do enough market research , you should have detailed information on personas and buying behaviors. Read on to find out.

Branding

illumin

SEPTEMBER 19, 2024

So if an advertiser is selling a health tech product, they might target users on health blogs, publications, or wellness-related platforms and apps. Is programmatic advertising part of your marketing mix? Contextual targeting In this form of targeting, ads are shown based on the website’s context and content.

Advertisers

Martech

MAY 12, 2025

Instead, marketers must adopt a more flexible, layered approach that reflects both the complexity of the customer journey and the growing limitations of traditional tracking. Each method serves a unique purpose within the broader measurement framework. Statistically, it remains one of the most robust measurement methods available.

Marketing Mix

Vertical Response

JULY 21, 2025

Introduction to Digital Marketing Digital marketing has become an essential part of any successful business strategy, enabling organizations to connect with their target audience through a variety of online channels. A key pillar of digital marketing is search engine optimization (SEO).

SEO

Customers.ai

NOVEMBER 14, 2024

From product recommendations to tailored messages based on past interactions, Klaviyo makes your emails feel like they were written just for each individual customer. Why You Need This Klaviyo Tool With Klaviyo and Shopify working together, you can take your email marketing to a whole new level.

Email Marketing

Hubspot Marketing

MARCH 18, 2025

Let me share something I've had to explain countless times as an inclusive marketing consultant: inclusive marketing isnt about reinventing the wheel its about making what youre already doing work harder for you. This component of your marketing mix will prove more effective as a result, as well. Think about it.

Marketers

Sprout Social

APRIL 29, 2025

Fast forward to todaysocial isnt just another part of the marketing mix anymore. Fueled by a world-class product and newly international team, Sprout went public in 2019a truly transformative moment in our company history. The result: a comprehensive, intuitive platform built to meet the complexity of social. Take Unilever.

Transform

SocialPilot

JUNE 26, 2025

Here’s where it really shines for companies, agencies, and marketing pros: Generate Quality Leads: LinkedIn lets you get super specific with targeting things such as job titles, industries, seniority, and even company size. If you’re offering a B2B product or service, this kind of targeting is gold.

Gen Z

Vertical Response

JULY 14, 2025

According to the American Marketing Association, a well-defined structure enables organizations to facilitate the exchange of offerings and create value for customers, clients, partners, and society as a whole. Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise.

Non-Profit

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. This is where the role of marketing managers and specialists becomes vital.

Millennials

Martech

SEPTEMBER 26, 2024

They also require information from various internal stakeholders, such as: The product team for product launches. You must be honest with your agency regarding company news, product developments and more. The post Why public relations is thriving in today’s global marketing mix appeared first on MarTech.

Marketing Mix

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

SmartBrief - Marketing

FEBRUARY 21, 2025

The Home Depots Battin offered the companys app as a service developed with a privacy-first mindset, especially in location services used to direct customers to products on store shelves or within the companys nationwide inventory. 82% say personalized ads help them discover products/services they are interested in more quickly.

CMO

Sachs Marketing Group

JULY 18, 2025

The introduction of AI Overviews (formerly Search Generative Experience) and the more recent AI Mode represent the most significant changes to Google’s core product since its inception. Multi-touch attribution, marketing mix modeling, and incrementality testing all become essential tools for understanding true impact.

Digital Marketing

Martech

MARCH 19, 2025

While it can sometimes drive a clear boost in conversions and revenue, thats rarely where its biggest impact shows up in marketing campaigns. CTVs real influence lies in how it enhances other channels within your marketing mix. This article will discuss how to track CTV’s impact effectively.

Advertising