Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Assess the current landscape.

Transform 109

Transform Outbound Marketing Entertainment Inbound Marketing 109

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. How keywords are used in a sentence will matter more than their density.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Let’s talk!

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Jeff Bullas

DECEMBER 2, 2022

This means that the question for anyone who wants to gain mass exposure for their transformative content is no longer if they should use social media but how to best take advantage of the numerous different platforms. It is addictive and compelling and needs to be considered in your social media marketing strategy.

Transform 317

Transform Social Media Marketing Entertainment Advertisers 317

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. Email: Business email address Sign me up! Processing. See terms.

Key Performance Indicator 94

Key Performance Indicator Transform User-Generated SEO 94

Sprout Social

JUNE 11, 2025

The play: When you position social at the center of your go-to-market plan, you set your brand up for publicity you can’t find on other channels. The play: How can you transform a signature element of your IRL brand experience into a digital one? So far, the restaurant chain has received 5 million likes on TikTok alone.

Branding 108

Branding Transform Food Education 108

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

SocialPilot

APRIL 23, 2025

Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. We’ll cover proven strategies that work across different platforms, from Pinterest boards to Instagrams trending reels.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Whos Mailing What

JUNE 13, 2025

With AI in direct mail marketing, businesses can improve the way they target new customers, personalize messages based on real data, and save time by automating parts of the campaign process. How AI is transforming direct mail campaigns If we look closely, direct mail has come a long way from generic flyers and mass mailers.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Sprout Social

JULY 18, 2016

But it is important to create a content marketing strategy specific to your goals and audience. You need a plan and a good one. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. How Will You Get the Content Created?

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketers 111

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Buffer Marketing

FEBRUARY 12, 2025

B2B social media marketing, let’s address the elephant in the room: B2B social media content is boring. Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well.

Social Media Marketing 90

Social Media Marketing B2C User-Generated Entertainment 90

Hubspot Marketing

DECEMBER 2, 2024

John Pennypacker , vice president of sales and marketing at Deep Cognition , explains how AI has transformed his team’s approach to conversions. “We Lori Highby of Keystone Click notes that asking for an entire marketing plan produces results, but they’re not well-thought-out. Pro tip: Use bite-sized prompts.

Customer Journey 131

Customer Journey Copywriting Marketers Marketing 131

Martech

JUNE 9, 2025

This longer-term situation is one of the reasons for the recent focus on the 95/5 rule, which suggests that only 5% of your buyers are in the market at one time. B2B marketing strategies focused on only short-term demand capture programs sacrifice priming the 95% of the market for future buying situations. Will it work?

Thought Leadership 62

Thought Leadership Transform CRM Customer Journey 62

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 116

Gen Z Transform Direct Mail Outbound Marketing 116

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. Marketing is a linchpin for revenue and our overall business strategy. As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketers 144

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Duct Tape Marketing

AUGUST 22, 2024

How can this role significantly impact your agency’s growth strategy? Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. 09:01] Strategy First Lastly, Strategy First! 05:44] One word: Branding!

CMO 84

CMO Customer Journey Transform User-Generated 84

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO.

CMO 111

CMO Transform B2C Marketers 111

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. Please create a specific marketing plan for this small shop specifically for the Knoxville market.

Gen Z 145

Gen Z Transform Marketers Marketing 145

Sprout Social

JULY 1, 2025

Millennial social media trends As Millennials have matured, they’ve gone from being the centerpiece of marketing plans to middle-aged consumers with less cultural sway, but even more market impact. Social is inextricably tied to their purchasing decisions Social has transformed the way Millennials shop.

Millennials 71

Millennials Gen Z Entertainment User-Generated 71

Exposure Ninja

APRIL 25, 2025

For users, it transforms your content from a wall of text into a dynamic experience that’s easier to understand, more memorable, and far more shareable. Demand for Video Content Isn’t Slowing Down Video continues to dominate the content marketing trends in 2025. It also sends powerful engagement signals to Google.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Spiralytics

MAY 2, 2025

You’ll discover how visual search statistics and data democratization tools transform how businesses leverage information for maximum impact. NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

FEBRUARY 19, 2025

Using the Eisenhower Matrix in my day-to-day task planning didnt just help me get more organized: it transformed my decision-making process. Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals. Saving time.

Transform 83

Transform Finance Management Communications 83

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketers 67

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Marketing Insider Group

NOVEMBER 25, 2019

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link].

Market Trends 112

Market Trends Transform Marketers Marketing 112

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. Major Challenges. Calls-To-Action for CMOs.

Transform 100

Transform Thought Leadership CMO Marketers 100

Martech

NOVEMBER 3, 2023

In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. Here are five ways your MOps team can help transform your annual marketing plan.

Transform 115

Transform Marketing Plan Communications Analytics 115

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Whitepaper 130

Whitepaper Transform PR eBook 130