Martech

APRIL 7, 2025

SEO optimization tool What it is: An application that provides keyword suggestions, content optimization tips, and meta description generation. How it works: Marketers enter a URL or a piece of content, and the GPT analyzes it for SEO best practices. ” or “What additional features could enhance the SEO tool?”

Key Performance Indicator

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. What I'm measuring : The metrics that matter most to me with my new travel website are SEO score, website traffic, readability, and Pinterest saves.

Analytics

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Experiential and event marketing. PR and earned media. How do you get started?

CMO

Hubspot Marketing

DECEMBER 12, 2024

Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes. This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. So, here, you outline your content. What can you do?

Tentpole

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. That's why SEOs put so much effort into earning page-one ranks for our employers and/or clients.

SEO

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? Youve got your organic marketing content, now its time to make it shine.

Gen Z

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals.

Customer Acquisition

Hubspot Marketing

JANUARY 8, 2025

And by everyone, I mean Social Media Budget Stakeholders Here are the usual suspects involved in the social media marketing budget process: CMO and marketing managers+: Responsible for setting the strategy, communicating the requested budget to leadership, and guiding the execution of activities.

Social Media Marketing

Martech

JANUARY 6, 2025

A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. They support customer service and are used for search engine optimization (SEO). Dig deeper: 7 marketing strategies to conquer decision paralysis What are some key questions to include in an FAQ document?

B2C

Buffer Marketing

MARCH 5, 2025

SEO importance Many social channels have solid search engine optimization capabilities (like X), while others are still refining theirs (like Instagram). You need to pick out the relevant keywords for your social media niche so you can use SEO if your chosen social networks value it.

Social Media Marketing

Martech

JANUARY 31, 2025

Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing. Eliminate ineffective busywork Are your marketing efforts driving real business outcomes or just keeping you busy?

Customer Journey

Search Engine Land

SEPTEMBER 20, 2024

If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency.

Marketing Plan

Hubspot Marketing

OCTOBER 25, 2024

As a local SEO specialist at my previous company, I know the ins and outs of how to get in front of your local target audience. In this post, I’ll go over everything you need to know about creating business listings and why they’re so valuable, even in the age of social media and other marketing tactics. to create listings.

Real Estate

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO.

CMO

Exposure Ninja

APRIL 25, 2025

Abigail Daunton-Johns Head of Content and Email Marketing Zero-Click Searches Will Shift Focus to Middle and Bottom-Funnel Content One of the SEO trends impacting content marketing is the rise in zero-click searches. Refreshing content actively supports your wider SEO strategy. And that’s exactly what drives action.

Market Trends

Welcome Software

MAY 2, 2025

The problem with digital overload in marketing Let’s face it: your martech stack is probably taller than your morning coffee order. Between email marketing platforms, CRMs, SEO tools, paid ad dashboards, social schedulers, chatbots, analytics engines, and AI-this-or-that. it’s easy to mistake volume for value.

Marketers

Martech

NOVEMBER 15, 2024

For example, scroll depth and session duration reveal content engagement levels, positively impacting SEO. Linking metrics back to KPIs like SEO rankings, engagement and retention helps shape a data-backed approach to organic growth based on real user behavior.

Analytics

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. The thing is, you don’t have to shout louder. So, get started!

PR

Animalz blog

MAY 15, 2025

You can also use SEO for brand visibility. In an article on creating a marketing plan, they offer a free marketing plan template so that readers can more easily implement what theyve learned. Brian Dean, a founder of SEO site Backlinko, used content upgrades to boost conversion rates by 785%. Add clarity.

Thought Leadership

Lynton Web

MAY 8, 2025

Search Engine Optimization for Visibility and Growth Effective SEO positions your recreation center prominently in search results, connecting you with community members actively seeking the programs you offer.

Marketing Strategy

Backlinko

JULY 1, 2025

Signals like your average rating, number of reviews, and how recent they are all affect local SEO and buyer trust. Turn These Small Business Marketing Ideas into Results You don’t need a big team or a big budget to make progress. The most effective marketing plans start with a few smart tactics tailored to your audience and goals.

Marketers

Search Engine Land

AUGUST 29, 2024

Step 6: Use cases Finally, create specific use cases for each step of your marketing plan. For example: “As the chief marketing officer of an upscale hotel, I want to increase online revenue by 20% year over year. Identify underperforming channels and reallocate budget accordingly.

Digital Marketing

Hootsuite

OCTOBER 18, 2024

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. Optimize your profiles (and content) for search Never heard of social SEO ? It’s time to learn.

Social Media Marketing

Martech

APRIL 2, 2025

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning Messaging and CTA Now that you’ve identified your variables and assessed those of your primary competitors, it’s time to define your goals and the next steps for your messaging.

CRM

Neil Patel

MAY 30, 2025

9 Marketing Tactics for Manufacturing Companies I’ll break down marketing tactics to try and share examples from the manufacturing industry to spark ideas for your own marketing plan. Content Marketing to Generate Leads Blog posts are a key part of content marketing for manufacturers.

Manufacturing

Hubspot Marketing

SEPTEMBER 10, 2024

An excellent proposal includes your marketing goals, initiatives, channels, proposed expenses, and, when possible, expected ROI. For Brdnik’s team, they first “present a detailed plan showing how much money will be invested in individual parts of [the] marketing plan (social media, SEO, influencers, etc).”

Marketers

Exposure Ninja

JUNE 13, 2025

How does PPC fit into your wider marketing plan? What seasonal trends or market shifts should we anticipate? A full-service agency can provide deep PPC expertise alongside a broader digital marketing strategy, including SEO, Content Marketing, and more. Who’s your ideal customer?

Price

Hubspot Marketing

MARCH 4, 2025

Plus, it became a priority for our teams weekly planning meetings every idea goes to a backlog where a manager or responsible person picks tasks to work on a given week. Content Marketing Planning Templates by HubSpot The real pain isnt the writing and creating itself but everything else that goes into making sure content flows smoothly.

Price

Welcome Software

OCTOBER 31, 2024

So, before you do anything, you’ll need to agree on a shared workspace that allows for cross-functional planning, collaboration, execution, and measuring. If you’re trying to build awareness, you might want to focus on easily digestible, visually engaging content like landing pages, short-form video, and SEO-driven blog content.

Whitepaper

SocialPilot

JULY 16, 2025

Better Reach on LinkedIn According to recent data and discussions among marketers on Reddit, carousels consistently outperform other content formats in terms of reach. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats.

Thought Leadership

Hubspot Marketing

FEBRUARY 19, 2025

Using the Eisenhower Matrix in my day-to-day task planning didnt just help me get more organized: it transformed my decision-making process. Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals.

Transform

Duct Tape Marketing

APRIL 30, 2025

While AI marketing tools are powerful, they cant replicate genuine human connection, emotional marketing, or brand experiences built around shared values and trust. Performance marketing has overshadowed the soul of branding. Experiential marketing is key to creating emotional resonance. And I mean, it's important.

Marketers

Buffer Marketing

NOVEMBER 11, 2024

⚡ Pro-tip : Don’t forget to use niche hashtags and the right keywords to get on the good side of TikTok SEO. Going viral on TikTok is a means to an end, not the end itself. A great example is this video (over 1.6M views) by Morgan Sanner, where she shared her long-standing opinion on return-to-office mandates.

Energy

SocialPilot

FEBRUARY 13, 2025

Along with this, well also shed light on post frequencies and the best time to post on each social media network, so you create a solid marketing plan from start to finish. Hashtag search here works like standard keyword search as they have SEO benefits. And thankfully, we have got all estimates for every platform ready for you.

Social Media Marketing

Hootsuite

FEBRUARY 14, 2025

If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Read more about social SEO and YouTube SEO to keep your knowledge brewing. Keep posting consistently, and YouTube will continue testing your content with new audiences.

Analytics

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

SEO also takes into consideration the Flesch-Kincaid Readability test which analyzes how difficult it is to read copy within an article. How have you used long-form content in the past in your marketing plan? Try to break the sentences into shorter pieces. Also, question the purpose of each sentence and paragraph as you write.

Thought Leadership