Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). One of #BookToks biggest success stories is author Colleen Hoover.

Gen Z 73

Gen Z Transform Fashion Food 73

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Gen Z Market Trends Millennials 104

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 90

Branding Gen Z Pharmaceutical Health 90

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Integrated Media Planning.

Marketing Strategy 136

Marketing Strategy Millennials Target Market Marketers 136

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketers 141

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers. dawnpapandrea Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

JULY 20, 2021

This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more.

Gen Z 142

Gen Z Product Retail Millennials 142

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions.

Health 93

Health Customer Journey User-Generated Marketers 93

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Here are five guaranteed strategies to get you started in the right direction.

Millennials 53

Millennials Entertainment User-Generated Marketers 53

Martech

FEBRUARY 7, 2024

Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Part of the marketing strategy is to launch co-branded ads with retailers.

Millennials 124

Millennials Marketers Marketing Marketing Automation Platform 124

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Understanding Instagram demographics is key to understanding your users.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. While they are digital, social, and mobile to the core, he says, their values are more strongly aligned with their baby boomer counterparts than those of the generation that came directly before them (millennials).

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Neil Patel

OCTOBER 19, 2021

First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages. It has always been an important measure of retail succes s , and naturally, the more foot traffic an area has, the more chances there are to make sales. According to the stats : Sixty-nine percent of millennials have FOMO.

Shipping 140

Shipping Shoppers Retail Transform 140

Neil Patel

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. But your marketing strategy won’t survive if you don’t work on smart quality. Instead, do what Apple does.

Marketing Mix 141

Marketing Mix Retail Price Marketers 141

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Power Digital Marketing

NOVEMBER 30, 2022

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers. Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique? .

Retail 52

Retail Gen Z Marketers Marketing 52

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 98

Gen Z Millennials Law Fashion 98

Sprout Social

NOVEMBER 21, 2022

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Here’s a brief summary of the two: TikTok strategy. Case study: Mecca. meccabeauty.

Gen Z 126

Gen Z Transform Retail Entertainment 126

Neil Patel

FEBRUARY 11, 2021

Whether you’re an online retailer looking to build a physical connection with your customers, a physical retailer looking to test an online presence, or simply looking to create some excitement around your brand, a pop-up shop could be the perfect solution. Pop-up shops are limited-time-only retail stores. What Are Pop-Up Shops?

Fashion 128

Fashion Gen Z Retail Shoppers 128

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Strategies for Targeting Generation X Through Paid Ads. What is Unique About Generation X?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Marketing Insider Group

NOVEMBER 3, 2020

For an example of this strategy in the context of physical products, take a look at outdoor gear retailer REI’s Expert Advice library. They may also be easily lured away by a competitor with a flashy marketing campaign. Plan Your Retention Marketing Strategy Today. Source: [link].

Non-Profit 145

Non-Profit CRM Marketers Marketing 145

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. Pokemon Go creator Niantic has taken in-game ads a step further with Rewarded AR.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Martech

MAY 13, 2022

SMS can also be used by retailers to facilitate payments. Although QR codes are associated with mobile marketing, they’re an effective way to engage customers across many offline and online channels. Why marketers should care about mobile marketing. This is an incredibly immersive way to engage with consumers.

Transform 126

Transform Gen Z Shoppers Retail 126

Litmus

SEPTEMBER 24, 2024

The average consumer is expected to buy more this year, with holiday retail sales likely seeing a moderate increase between 2.3% With the right holiday email marketing strategy , you can score big. Keeping flexibility in mind for your holiday email marketing strategy will pay dividends.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Duct Tape Marketing

SEPTEMBER 29, 2016

Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. Even millennials are said to be obsessed with user-generated content. Old-fashioned marketing strategies would opt to advertise positive responses.

User-Generated 78

User-Generated Branding Millennials Retail 78

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Welcome Software

FEBRUARY 26, 2025

For those that missed the event, want a refresh, or just can't get enough, here are the 9 key takeaways from each of the Content & Beyond sessions this year: 1) Keynote Your content strategy is worn-out. Here's the thing: your marketing strategy might be running, but stats show it's probably not running very efficiently.

Gen Z 52

Gen Z Energy Marketers Marketing 52

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image. These tips and tactics will help you nail your Pinterest marketing strategy.

Millennials 145

Millennials Fashion Promotion SEO 145

Girl Power Marketing

OCTOBER 20, 2022

Don’t overlook the power of organic social posts—they can reach your audience with engaging content that keeps your brand top of mind every day, so that your buyers think of you when purchasing online or in a retail outlet. Tweak Your Paid Social Strategy. Are they exclusively on Instagram, like most Millennials?

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Marketing Insider Group

NOVEMBER 11, 2019

That’s why 64% of marketers are currently using these technologies or are planning to do so soon. When Shell marketing executives realized Millennials had become the largest car-buying segment of the population, they made the decision to change their creative to reflect that shift.

Transform 111

Transform Millennials Health Marketers 111

Businesses Grow

OCTOBER 10, 2022

Retail worker. The majority of content creators are Gen Z or millennials. In 1920, almost nobody could follow a career path as a “creator.” ” I looked it up! For fun, here are the top 10 careers from 100 years ago: Dairy Farm worker. Textile worker. Bookkeeper.

Gen Z 130

Gen Z Transform Millennials Entertainment 130