Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Share your current social media strategy and ask them which types of content would show off the company culture or what would fit in with the goals of your employee advocacy program.

PR 114

PR Gen Z Thought Leadership Communications 114

Search Engine Land

AUGUST 1, 2024

PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. However, it’s increasingly important to connect with the people in your company who handle press and PR. Traditional PR is catching up on SEO and practices like deep-linking, but they might need some guidance or reminders.

SEO 98

SEO PR User-Generated Education 98

Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Analytics 119

Analytics Price PR CRM 119

Search Engine Land

SEPTEMBER 27, 2024

This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. Aligning data across teams is crucial.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority.

Transform 119

Transform PR Product User-Generated 119

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 130

Social Media Marketing Marketing Marketers User-Generated 130

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 125

PR Communications Management Food 125

Customers.ai

NOVEMBER 20, 2024

By selecting the right marketing channels, you’re playing to win, ensuring your message reaches the right people, in the right place, at the right time. Create Magic: Craft Campaign Messages That Convert Your campaign message is the heart of your marketing strategy. What is a PR checklist, and why is it important?

PR 78

PR Gen Z User-Generated Analytics 78

Sprout Social

APRIL 8, 2025

As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Influencers and creators have moved beyond social media and become deeply embedded in our culture.

Branding 109

Branding Tentpole Entertainment Transform 109

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. In 2025, a multi-channel marketing strategy isnt just a competitive advantageits a necessity.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 108

Marketing Plan Marketing Marketers Social Media Marketing 108

Search Engine Land

JULY 15, 2024

Outreach, guest posts and digital PR are your allies here and you can supplement these efforts with paid promotion and content amplification. Think integration rather than silos, and all your marketing will thank you for it. Digital PR. Most businesses are not on Wikipedia, so we can’t just build it and wait for the links.

SEO 98

SEO Content Marketing Entertainment PR 98

Hubspot Marketing

JUNE 30, 2025

An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. 2-3 years of marketing and content creation experience. If this is the case, you'll likely be looking to hire an all-in-one inbound marketer — someone who can build and grow your inbound marketing strategy from the ground up.

Management 111

Management Inbound Marketing Marketing Marketers 111

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. So the ideal marketing strategy is to hand the mic to your customers and fans … with a script if possible! I know this headline is confusing. Maybe counter-intuitive. Let me explain.

Branding 99

Branding Thought Leadership PR User-Generated 99

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertisers 45

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Remove rows with fewer than 50 sessions. Infer topics from the title tags of the articles.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. Competitor Analytics Keeping an eye on the competition and what they are doing is crucial for any business strategy. We have broken down the entire process into 5 simple steps.

Analytics 115

Analytics Transform User-Generated PR 115

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Hootsuite

JULY 10, 2024

This happens when your social listening strategy flags a potential PR or other brand crisis developing on social media channels. Source: Talkwalker by Hootsuite The brand has identified some key insights to guide their marketing strategy. Next is the crisis-response reaction.

User-Generated 129

User-Generated PR Branding Product 129

Hubspot Marketing

MAY 7, 2025

Instagram Marketing and Ads Co urse This free course in the HubSpot Academy will teach you how to build a successful marketing strategy. What I like: While this podcast is focused on social media, it also zooms out to discuss how it overlaps with the rest of a companys marketing strategy.

Social Media Marketing 116

Social Media Marketing eBook Marketing Marketers 116

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals.

Influencer Marketing 110

Influencer Marketing Affiliate Marketing CRM Marketing 110

Martech

JUNE 4, 2025

The decline of traditional PR. Molly shares insights from her career in media and marketing, including her personal journey of adapting to AI technology. Tune in to hear how these disruptors are navigating and reimagining marketing strategies in a rapidly changing digital age.

PR 67

PR Marketing Marketers Performance Marketing 67

Hubspot Marketing

JULY 22, 2024

Either way, you want to make it easy for marketers, salespeople, and content creators on your team to know how to represent your brand online. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone.

Branding 118

Branding User-Generated PR Law 118

Power Digital Marketing

JUNE 3, 2025

Content Marketing Strategies for Fashion Ecommerce SEO Creating a Fashion Blog to Drive Organic Traffic Publish trend-based content, styling guides, and fashion tips. Link Building Strategies for Fashion Ecommerce Earn Backlinks from Fashion Blogs & Publications: Partner with influencers, fashion editors, and industry websites.

Fashion 52

Fashion eCommerce SEO Shoppers 52

Animalz blog

JUNE 12, 2025

Movement-First Content What it is: Movement-first content is a marketing strategy (borrowed from the concept of marketing-first startups by serial founder David Cummings) that prioritizes building credibility with industry leaders before reaching for scale and distribution.

SEO 62

SEO Education Thought Leadership PR 62

Set Up

JANUARY 21, 2025

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Whether thats through driving engagement or visibility through strong SEO or value-based content, or growing loyalty and relationships with interactive content, it is imperative to most strategies - and Brands know it.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Search Engine Land

JULY 19, 2024

In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. Things like sprucing up your local listings and experience , getting active with digital PR and engaging in community events can really help improve your authority.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Neil Patel

JUNE 10, 2025

Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. Top Experiential Marketing Strategies These are the forms experiential marketing usually takes. Note: Most experiential campaigns blend several of these at once. Tease the event with sneak peeks or countdowns.

Gen Z 69

Gen Z User-Generated Food Marketing 69

Marketing Insider Group

DECEMBER 9, 2024

You might also decide to work with a PR company to publish a press piece on your new eco-conscious goals. Of course, like with any marketing tactic, its important to always keep your consumer first. Listen to what issues and matters are important to them and find ways to address them through your marketing strategies.

Shoppers 52

Shoppers Manufacturing PR Marketing 52

Martech

OCTOBER 28, 2024

The modern buyer’s research path Understanding how consumers gather information before buying is critical for a successful marketing strategy. This shows how PR and earned media shape consumer perceptions and drive purchasing decisions beyond the influence these links have on domain authority and rankings.

User-Generated 130

User-Generated Copywriting PR Education 130

SMA Marketing

MAY 15, 2025

Why it matters: Indicates your brand’s presence and reputation in the market. Use the data to: Benchmark brand awareness and track PR, social media, and competitive share over time. Organic Search Traffic What it is: The volume of unpaid organic traffic coming to your site from search engines and large language models (LLMs).

Customer Acquisition 52

Customer Acquisition User-Generated Marketing Marketers 52

Buffer Marketing

APRIL 10, 2025

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. If you have the budget, you can also hire a publicist or PR agency to help as part of your marketing strategy.

PR 110

PR Social Media Marketing Marketing Strategy Branding 110

Exposure Ninja

JULY 11, 2025

To build strong topical authority, focus on two key content marketing strategies: 1. Develop a Comprehensive Content Strategy The foundation of topical authority is strategic content planning. Struggling to know how to use AI with your marketing? Use digital PR tools like Qwoted to identify media opportunities.

User-Generated 52

User-Generated Finance PR SEO 52