Search Engine Land

NOVEMBER 1, 2023

As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Explore how they can be integrated with our search marketing strategies. Retail media capitalizes on purchase intent, influencing buying decisions when consumers are ready to convert. Learn their mechanics.

Retail 115

Retail Branding User-Generated SEO 115

Businesses Grow

MARCH 11, 2024

First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. This is important considering skill gap is a major issue in many marketing teams. Take into consideration the cost of tools, resources, employees and contractors.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Her innovative approach has successfully harnessed the power of influencer marketing and data to elevate brands like Montblanc and Ray-Ban.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Are the Seven Ps of Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Buffer Marketing

AUGUST 1, 2023

If they think you’re trying to take advantage of a trend for a PR win or cash grab, the product won’t have a true impact. Influencer marketing was a key player in our Pancake Cereal launch, which added significant exposure to our overall campaign. 0:00 / 1× Consumers are savvy.

Product 81

Product PR Retail Influencer Marketing 81

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is sponcon? Write a clear brief. Get the free template now!

Branding 96

Branding Influencer Marketing Affiliate Marketing Finance 96

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Hootsuite

AUGUST 10, 2022

These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. In this blog post, we’ll take you through all the ins and outs of KOLs: what they are, why they’re great for marketing and how to find the right KOL for your brand. That’s why influencer marketing is so popular.

Marketing 106

Marketing Marketers Influencer Marketing Social Media Marketing 106

Buffer Marketing

AUGUST 1, 2023

If they think you’re trying to take advantage of a trend for a PR win or cash grab, the product won’t have a true impact. Influencer marketing was a key player in our Pancake Cereal launch, which added significant exposure to our overall campaign. 0:00 / 1× Consumers are savvy.

Product 52

Product PR Retail Influencer Marketing 52

Power Digital Marketing

MARCH 30, 2020

Be a guiding light for your customers and clients by applying our tips on how to navigate Digital Marketing through COVID-19 in each digital channel below. COVID-19 Digital Marketing Strategy by Channel. Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Search Engine Land

JANUARY 29, 2024

Looking beyond Google This analysis informs not just search marketing but also impacts broader areas such as social strategy, influencer marketing, partnerships, product development, customer engagement, digital PR efforts, and overall brand positioning.

Gen Z 120

Gen Z User-Generated SEO Millennials 120

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Creators are increasingly recognized for their unique insights and ability to build trust with audiences, making them valuable assets in various business processes.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Creators are increasingly recognized for their unique insights and ability to build trust with audiences, making them valuable assets in various business processes.

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Neil Patel

APRIL 7, 2021

Diving into the psychology about how things become popular, Berger shares how six basic elements drive something to become contagious among a group of people—and how you can apply that idea of contagion to your marketing strategy. This Is Marketing: You Can’t Be Seen Until You Learn to See. Also available in audio format.

Marketing 128

Marketing Marketers Transform Digital Marketing 128

Exposure Ninja

OCTOBER 16, 2023

You can connect with consumers in lots of different ways online, including your website , blogging , search engine optimisation (SEO) , social media , pay-per-click advertising , email , digital PR and more. It also covers content you create for other websites, such as guest posts and digital PR.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Sprout Social

SEPTEMBER 2, 2022

Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Additional resource: Webinar: Supercharge your marketing strategy with social. Social Media Marketing Foundations (LinkedIn Learning). Level: Beginner. Type: Course. Type: Course.

Social Media Marketing 119

Social Media Marketing Price Marketing Marketers 119

Marketing Insider Group

JANUARY 21, 2020

Critical Steps to Creating Your Content Marketing Budget. To ensure your content marketing strategy is executable in the new year, you should follow these steps to determine what size of budget you’ll need. When compiling your budget needs, it’s best to start with the goals you hope to accomplish with content marketing.

Content Marketing 116

Content Marketing Thought Leadership Influencer Marketing Marketing 116

Exposure Ninja

OCTOBER 2, 2023

Let’s start with the foundation for any digital marketing efforts — content marketing. Content Marketing Examples Content marketing refers to the content on your website, any blogs you write for your site or other sites and any digital PR campaigns you create. million visitors per month.

PR 52

PR Marketing Marketers Promotion 52

Sprout Social

JANUARY 12, 2022

With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples. The not-so-hidden power of word of mouth advertising.

User-Generated 137

User-Generated eCommerce Shoppers Promotion 137

CXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results. That’s where PR comes in.

PR 86

PR Content Marketing Marketing Marketers 86

Spiralytics

NOVEMBER 20, 2023

The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. Many Filipinos shop on social media, making them particularly receptive to social media influencer marketing initiatives.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Social Media Marketing 52

Hootsuite

SEPTEMBER 6, 2023

Content creation should start with a goal in mind, and a specific social media marketing strategy lays that all out for you. When explaining your plan, include budget for content creation, software and tools, paid social media campaigns and influencer marketing as well as training and development.

Management 102

Management Social Media Marketing Communications Analytics 102

Hootsuite

APRIL 3, 2023

Quickly address potential customer service issues or PR crises. Partner with others Influencer marketing may already be part of your social media marketing strategy, but what about partnering with other brands? Build relationships with customers to cement their loyalty. What’s that?

Gen Z 110

Gen Z User-Generated Transform Education 110

Hootsuite

MAY 17, 2022

Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. Run an influencer marketing campaign and use what your partners create on your own profile. Bonus: Get the Instagram advertising cheat sheet for 2022. It’s a vibe.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 119

Marketing Strategy Marketing Marketers PR 119

Adobe Experience Cloud Blog

AUGUST 10, 2016

In the past, influencer marketing was typically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game. Do this well, and you’ll have a loyal base of followers, subscribers, and more. Download it today!

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Adobe Experience Cloud Blog

JANUARY 18, 2017

Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy.

SEO 123

SEO Thought Leadership User-Generated PR 123

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Exposure Ninja

JULY 6, 2023

Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. You can learn more about marketing an ethical business in our guide. Looking for B2B marketing strategies ?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Content Marketing Institute

JULY 24, 2018

I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Duct Tape Marketing

MAY 4, 2016

Public Relations Category on Duct Tape Marketing. The PR Masterclass : How to develop a public relations strategy that works! Further Reading: Content Marketing category on Duct Tape Marketing. Content Marketing Tools You Can’t Live Without. Further Reading: The Definitive Guide to Influencer Targeting.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52