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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

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Advertising (Rented Marketing) vs Content (Owned Marketing)

David Meerman Scott

Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. There are many ways to reach an audience. Another way is to build your own audience by creating content on your site or via social networks.

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Exploring Meridian, Google’s new open-source marketing mix model

Search Engine Land

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

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Google, DOJ make closing arguments in antitrust trial

Search Engine Land

vs. Google antitrust trial: Everything you need to know. Why we care: The outcome of this case could forever change how Google operates, which would have downstream impacts on search marketers. The ruling could lead to a leveling of the advertising market, meaning lower costs and more choice.

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6 Amazon marketing strategies to implement in 2024

Search Engine Land

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9

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Google Analytics 4 addresses Google Ads report discrepancies with conversion update

Search Engine Land

This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. Get the daily newsletter search marketers rely on. Read Google’s conversions vs. key events guide for more information.

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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. But digital marketers who know how to measure what matters should remind their brands and ad agencies that USA Today created the Ad Meter’s methodology back in 1989. vs. US norm).