Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 103

PR Customer loyalty User-Generated Marketing 103

Customers.ai

SEPTEMBER 15, 2023

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post.

User-Generated 98

User-Generated Place Branding SEO 98

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Jeff Bullas

MARCH 1, 2023

Using hashtags correctly can help your content get more natural reach and engagement – even one hashtag can get you almost 13% more engagement on Instagram. Top 15 Hashtag Generator Tools Here we’ll dive into the different hashtag tools available for Instagram and what they can offer users. Do you use hashtags in your posts?

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 113

Marketing Strategy User-Generated Marketing Marketers 113

Neil Patel

SEPTEMBER 17, 2021

If you know me, you know I love Instagram. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. So is going after free Instagram followers worth it? We found that they had a package dedicated to giving away Free Instagram Followers, simply to show people how easy it is to buy and use their service.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Hubspot Marketing

MARCH 21, 2023

Did you know you could schedule your Instagram posts in advance? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. Note: Before getting started, make sure you're operating on the latest version of Instagram.

User-Generated 145

User-Generated Place Product Branding 145

Hubspot Marketing

NOVEMBER 25, 2022

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Table of Contents: Why Instagram Marketing Matters for Small Businesses.

User-Generated 111

User-Generated Marketing Marketers Promotion 111

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform.  What is Instagram customer care?

Customer 107

Customer Communications Transform Social Media Marketing 107

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: Instagram, Snapchat, Pinterest and Imgur.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

AWeber

FEBRUARY 20, 2024

If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things.

SEO 82

SEO Food Email Marketing User-Generated 82

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??.

Branding 122

Branding Gen Z User-Generated Promotion 122

Buffer Marketing

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? The Instagram algorithm loves early adopters of its new features. Love you, Lo-Fi filter.)

User-Generated 131

User-Generated Millennials Food Analytics 131

Hubspot Marketing

JULY 5, 2022

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this is creating and adding a Linktree to your Instagram.

User-Generated 142

User-Generated Analytics eCommerce Place 142

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal?

Social Media Marketing 97

Social Media Marketing Marketing Marketers Promotion 97

Hubspot Marketing

AUGUST 2, 2022

It's no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts. First thing's first: Customize your Instagram profile to make it look good.

User-Generated 145

User-Generated Promotion Education Real Estate 145

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Select Business assets.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 111

Energy Marketing Marketers Direct Mail 111

Many Chat

JULY 17, 2022

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. With over 500 million daily active users , Instagram offers substantial potential that’s worth unlocking. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Do you know what your competition is writing about and how they market it?

Content Marketing 114

Content Marketing Marketing Marketers Energy 114

Buffer Marketing

MAY 6, 2024

Whether you're aiming to grow your following on Instagram or just trying to keep your feed fresh and engaging, this post will show you how to use AI to create Instagram posts and the tools you need to get started. A step-by-step guide to creating Instagram posts with AI 1. Sometimes, the well of inspiration runs dry.

Transform 75

Transform User-Generated Price Branding 75

AWeber

APRIL 23, 2024

For many brands, the key to generating traffic, conversions, and sales from social media is all about their link in bio. When you’re ready to turn your social media followers into paying customers, a link in bio landing page can help you get there. Top Linktree alternatives What are link in bio tools?

User-Generated 73

User-Generated Analytics eCommerce Price 73

Buffer Marketing

MAY 16, 2024

Over the past decade, Instagram has grown exponentially, with more than a billion monthly active users. According to this report, as of 2019, there were approximately 95 million fake Instagram accounts, representing about 9.5% 9 ways to spot fake Instagram accounts Here are some tips for spotting fake accounts on Instagram.

User-Generated 82

User-Generated Promotion Product Social Media Marketing 82

AWeber

MAY 19, 2022

Social media and email marketing… are they two competing channels, completely separate? 261K followers on Facebook Use a Facebook group, linked to your Facebook business Page, and ask for email addresses before allowing members to join. On a scale of 0-10, how much do you struggle with marketing on Facebook? [0

User-Generated 137

User-Generated Promotion eBook Place 137

Hubspot Marketing

MARCH 8, 2023

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. In this post, you’ll learn what makes a good Instagram bio and see brand examples. What should your Instagram bio include? What should your Instagram bio include? Every Instagram profile should have the following: A name.

User-Generated 141

User-Generated Food Promotion Fashion 141

Many Chat

JULY 21, 2022

With over two billion monthly active users , Instagram remains a lucrative platform on which brands can connect with their followers and, ultimately, sell their products and services. One answer: Instagram Stories. What are Instagram Story stickers? An Instagram Story is a limited-time piece of content.

User-Generated 98

User-Generated eBook Promotion Food 98

Many Chat

JULY 17, 2022

You might have noticed those little circles with images in them when you visit a user’s profile on Instagram. The Instagram Highlights feature is only one of the many ways you can leverage the platform to grow your audience. What are Instagram Highlights? Instagram also allows you to add covers to each of your Highlights.

Real Estate 97

Real Estate Place Branding Product 97

Neil Patel

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. What Are Pinterest Story Pins? Who Can Use Pinterest Story Pins?

Analytics 142

Analytics Marketing Marketers Customer Journey 142

SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. The messaging should be consistent and conducted through all marketing and promotional efforts. Do not forget to add a promotion to subscribe to the newsletter in employee email signature files.

Promotion 96

Promotion User-Generated eCommerce Marketing 96

Hubspot Marketing

NOVEMBER 16, 2022

With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. The Best Instagram Marketing Tools.

User-Generated 114

User-Generated Price Analytics Marketing 114

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Buffer Marketing

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now. 

User-Generated 122

User-Generated Promotion Management Communications 122

Hubspot Marketing

APRIL 19, 2022

While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Or, "Will TikTok's Stories and long-form content go unnoticed and eventually be discontinued – just like Twitter Fleets ?". We'll discuss TikTok Stories first.

Marketing 104

Marketing Marketers Entertainment Branding 104

Buffer Marketing

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now. 

User-Generated 118

User-Generated Promotion Management Communications 118

Hubspot Marketing

SEPTEMBER 20, 2022

Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. 20 Best Instagram Story Ideas for 2022. Cool Instagram Story Ideas for Follower Engagement. Conduct a poll. Host a Q&A. Quiz your followers.

User-Generated 110

User-Generated Education Promotion Millennials 110