Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Image Source As a marketer, this makes sense.

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Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

DECEMBER 6, 2022

The ongoing threat of climate change shifted market dynamics and investor expectations, leaving businesses realising they must act. While we’re still early in our journey, there are three areas that I believe are key for companies to deliver on purpose: authenticity, engagement, and influence.

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Branding Food Marketing Marketers 121

Hubspot Marketing

AUGUST 7, 2023

AI is giving marketers a newer, faster, and easier way to create content. It's a question on every marketer's mind: should I use AI to create content? Imagine thousands of marketers asking ChatGPT the same question and pasting its response into their content. Lean into thought leadership.

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Thought Leadership SEO Marketing Marketers 90

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. Understanding your audience is also paramount.

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Inbound Marketing Thought Leadership Marketing Marketers 59

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

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Thought Leadership Telemarketing Transform Direct Mail 143

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant.

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Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

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Gen Z Millennials Marketing Marketers 123

Rock Content

FEBRUARY 21, 2024

In simple terms, EGC is like a virtual bear hug between authenticity and the power of your employees. Audiences believe them more than C-Suite messages or generic marketing content. Fresh Perspectives and Ideas: Marketing is fantastic, but other departments bring unique perspectives and ideas to the table.

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Transform User-Generated Branding Education 85

Hubspot Marketing

MARCH 28, 2022

Similarly, as a marketer, being an expert in your field is crucial. That's where thought leadership comes in. Below, let's review what thought leadership is and how to use it in your marketing strategy. By regularly posting content related to his expertise, he's proven his value as a content marketer worth following.

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Set Up

APRIL 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? . “ WATCH THE FULL INTERVIEW TO THE RIGHT. Feel free to nominate them here !

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CMO Thought Leadership Education Performance Marketing 69

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

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Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience. Value brands that feel authentic.

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Gen Z Entertainment Thought Leadership Millennials 174

Set Up

AUGUST 3, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with John Ross , the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.

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CMO Gen Z Entertainment Thought Leadership 98

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

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Thought Leadership Marketing Marketers Marketing Strategy 100

Martech

MARCH 15, 2024

LinkedIn is a key B2B marketing channel. According to the company, nearly 73% of decision-makers say that an organization’s thought-leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets.” “In What LinkedIn is saying.

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Branding Thought Leadership Promotion Price 87

Litmus

JUNE 30, 2023

We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. News headlines In lighter news Email Client Market Share Community happenings News headlines Gmail makes enhancements to their mail merge feature. Research suggests U.K.

Email Marketing 82

Email Marketing Copywriting Marketing Marketers 82

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

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Gen Z Entertainment Transform User-Generated 120

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? If you don’t know how to influence the market, learn. “ Just take a risk.

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CMO Transform Thought Leadership Energy 59

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action.

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Gen Z User-Generated Branding Education 109

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. The Challenges of B2B Marketing in the Current Digital Environment.

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Thought Leadership Marketing Marketers Communications 115

Hubspot Marketing

MAY 2, 2022

Here, I sat down with Krystal Lamoureux , VP of Customer Success at Credly , to learn her leadership tips for encouraging employees to bring their full selves to work. Research has shown tremendous benefits to authenticity in the workplace, both for individuals and for organizations at-large. Let's dive in. Absolutely.".

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Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

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Content Marketing Whitepaper Thought Leadership eBook 115

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

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Gen Z Entertainment Transform User-Generated 114

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

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Thought Leadership Price Marketing Marketers 116

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. How did you get leadership and stakeholder buy-in?

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Health PR Branding Customer 116

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function.

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Gen Z New Technology Marketing Plan Product 117

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Is this content authentic, or just AI-generated fluff?’ This might not seem like a big issue.

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Customer Transform Thought Leadership Law 115

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Piligian shared that curiosity alone can take you very far in the marketing industry. “Be

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CMO Thought Leadership Market Research Performance Marketing 59

Adobe Experience Cloud Blog

DECEMBER 29, 2017

As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year. When it comes to professional development, change can be challenging but is absolutely necessary for marketers to stay ahead in our ever-changing world.

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Thought Leadership Marketing Marketers Marketing Strategy 134

Litmus

MAY 28, 2021

Sweeping advances in digital marketing, artificial intelligence, machine learning, and privacy have revolutionized and fragmented our discipline. All while social issues have raised expectations for marketers’ global impact on society. Jamie Gier , three-time Chief Marketing Officer, currently at Ceros. But all is not lost.

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Key Performance Indicator Transform CMO eBook 60

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

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Market Trends Digital Marketing Marketing Marketers 145

Hubspot Marketing

JANUARY 2, 2023

Act Like a Leader, Think Like a Leader: Data from 500+ Marketing Executives on How to Get Ahead in 2023. When we entered TikTok, we saw a huge opportunity to flip the script on corporate negativity and celebrate all things 'good work' and 'good leadership' by introducing 'Good Boss Energy.'". What is "Good Boss Energy"?

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Energy Entertainment Management Place 113

Set Up

JULY 12, 2022

In this Marketer Musings segment, the following mashup presents marketing leaders sharing the values that they demonstrate to their team and look for in team members. WATCH SOME OF THE MARKETER MUSINGS VIDEOS BELOW. #1 1 - Service Leadership | Melissa M. Authenticity. Which values do you exemplify as a leader?

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Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill.

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Thought Leadership Finance Marketing Marketers 171

Sprout Social

FEBRUARY 6, 2024

G2’s annual Best Software Awards rank products based on authentic reviews from real users, informing the decisions of 90 million software buyers each year. This information helps to shape our company’s marketing, sales and operational strategies. I have immense gratitude for our more than 30,000 customers—we’re here because of you.

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