Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion by 2028 — a huge leap from $15.84

Food 137

Food Marketing Marketers CRM 137

Rock Content

MAY 13, 2024

If you feel like you haven’t been able to go a day over the past couple of years without hearing about artificial intelligence (AI), it’s not your imagination. AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight.

Marketing Strategy 81

Marketing Strategy User-Generated Digital Marketing Marketing 81

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 131

Influencer Marketing User-Generated Marketing Marketers 131

Rock Content

MAY 10, 2024

These days, it’s impossible to do anything online without hearing about artificial intelligence (AI). You’ll likely stumble across another way AI is revolutionizing the world of digital marketing. Businesses and individuals are leveraging various AI apps to overcome productivity challenges and become more efficient.

Finance 76

Finance User-Generated Marketing Marketers 76

Hubspot Marketing

MAY 28, 2024

I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools in their role.

Education 103

Education CRM Marketing Marketers 103

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Platform 124

Marketing Automation Platform Customer Journey Marketing Marketers 124

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 122

User-Generated Marketing Marketers Advertising 122

Rock Content

MAY 24, 2024

AI is prevalent and gaining popularity. Generative tools already appear in most marketing routines , filling a number of roles. In short, it has taken over, and marketing is just the first example that comes to mind. Understanding Generative AI What is generative AI, and how does it work?

Transform 76

Transform Finance User-Generated Energy 76

Marketing Insider Group

JANUARY 8, 2024

A seismic shift is underway, brought on by one powerful acronym: AI. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. It has made marketing efforts far more manageable in some significant areas.

Key Performance Indicator 101

Key Performance Indicator Transform Marketing Mix Marketing 101

Search Engine Land

MAY 17, 2024

AI will finally make that happen, which is why every major tech company is shifting its focus to it. The AI wars will make them all pale in comparison because AI is the future to which all of those technologies pointed. Who will win the AI wars? Don’t count out the countless other AI companies. OK, Google.

SEO 115

SEO Branding Manufacturing Place 115

Hubspot Marketing

JUNE 5, 2023

The future of marketing is undoubtedly intertwined with AI. The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI.

Marketing 124

Marketing Marketers Customer Branding 124

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

User-Generated 117

User-Generated Finance Marketing Marketers 117

Hubspot Marketing

FEBRUARY 16, 2024

Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and improving patient experiences. The healthcare industry benefits from automation and AI.

Health 112

Health Price User-Generated Communications 112

Digital Marketer

MARCH 20, 2024

The digital marketing software market is valued at $60.3 With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. How can TinyImage improve your digital marketing ROI?

Digital Marketing 104

Digital Marketing Social Media Marketing User-Generated Price 104

Martech

JUNE 5, 2024

New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust. After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows.

Transform 95

Transform Branding Retail Communications 95

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools.

Customer 103

Customer Analytics CRM Product 103

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? Generative AI doesn’t make those things skippable.

Content Marketing 115

Content Marketing PR Law CMO 115

Rock Content

MAY 7, 2024

Customer service is a far too often forgotten component of a well-rounded digital marketing program. Unfortunately, departments often prioritize other marketing or sales activities, leaving them understaffed and unhappy. Thankfully, Artificial Intelligence , or AI, is changing the name of the game regarding customer service.

Customer 86

Customer Transform Price User-Generated 86

Martech

OCTOBER 4, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketing 138

Search Engine Land

NOVEMBER 14, 2023

SearchBot – the first generative AI chatbot for search marketers – is now a suite of marketing generative AI tools. You can now: Access 13 new chatbot personas (each designed to meet a unique marketing use case). Create images using generative AI. New persona-driven AI chatbots.

Copywriting 113

Copywriting SEO Analytics Management 113

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

Transform 122

Transform Price User-Generated CRM 122

Unbounce

JUNE 15, 2023

Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. AI is coming to search. GPT’ to you.”).

SEO 132

SEO Transform User-Generated Marketing 132

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Marketing Strategy 119

Marketing Strategy Marketing Marketers Retail 119

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Marketing 102

Marketing Marketers User-Generated Marketing Automation Platform 102

Martech

JANUARY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top use cases for startups using generative ai for growth efforts?

Key Performance Indicator 99

Key Performance Indicator Personalized Marketing Social Media Marketing Product 99

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.

Transform 145

Transform Marketing Marketers Analytics 145

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 130

Whitepaper Content Marketing Thought Leadership Marketing 130

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Customer 113

Customer Transform Thought Leadership Law 113

Hubspot Marketing

APRIL 24, 2023

However, it's a prime example of marketers using AI to streamline the creative process. That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. How Generative AI Can Fit Into Your Content Strategy, According to Jasper's Head of Enterprise Marketing 1.

Marketing Strategy 125

Marketing Strategy Content Marketing Marketing Marketers 125

Businesses Grow

MARCH 27, 2023

Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. It does make me wonder … how much of the ChatGPT output was a “hallucination” — just faking the answer as best it could. Did it really know me?

Gen Z 145

Gen Z Transform Marketing Marketers 145

Search Engine Land

MAY 31, 2023

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. If it happens again, do your best to refine your prompt.

SEO 130

SEO Search Marketers Content Marketing Marketing 130

Hubspot Marketing

MAY 12, 2023

While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team. After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs already.

Price 136

Price User-Generated Marketing Marketers 136

Search Engine Land

AUGUST 23, 2023

Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes. AI will not fix your unproductive team. AI will not catapult your career overnight. AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown. I pick EQ every time over AI.

Energy 94

Energy Marketing Marketers SEO 94

Buffer Marketing

APRIL 29, 2024

The use of AI to generate weird and wonderful imagery is definitely my favorite application of the cutting-edge tech. By now, we all know that AI image generators can come up with all sorts of fantastical, eclectic imagery. I've included some of the best in this article.)   Which is a lot like mine. Adobe Firefly 2.

User-Generated 117

User-Generated Gen Z Price Marketing 117

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. In the fast-paced world of digital marketing, it might feel impossible to keep up. AI can enable marketers to gather a ton of data, analyze it in real-time, and derive actionable insights.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketing Marketers CRM 97

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 127

Marketing Marketers Market Trends Manufacturing 127