Unbounce

MARCH 5, 2024

/ A/B Testing The 16 best A/B testing tools and software alternatives to Google Optimize By Paul Park. You spend hours meticulously crafting a landing page for your campaign, perfecting every aspect of the copy, design, images, and page flow. Your page obviously didn’t resonate with your audience, but why?

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Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. What is email marketing? Sell more All email marketing work aims to increase sales.

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Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. And the best part? Kajabi is one of the best online platforms. billion by the end of 2022. 2 Teachable.

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Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success. What is CRO?

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Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news? Use Customer.io

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Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. This isn’t just throwing ads out there and hoping for the best. What Is Performance Marketing?

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Performance Marketing Transform Marketing Marketers 73

OnPassive Marketing

NOVEMBER 14, 2022

You need to have an optimized landing page to convert visitors into sales, and that’s where the top 5 landing page builders to maximize conversions in 2023 come in handy. Why Do You Need a Landing Page Builder? To succeed in online marketing, you need to create effective landing pages.

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Hubspot Marketing

NOVEMBER 17, 2023

Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human beings. HighriseHQ’s landing pages are great use cases of these customer testimonials. GetACopywriter.com leads with benefits in their landing page, pictured below.

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Unbounce

JUNE 6, 2023

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Not write that landing page. Could AI actually, seriously, build a whole marketing campaign on its own? Listen as we put robots to the test, and task our marketing team with building a campaign—using only AI. Thanks, Pete.

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AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Who doesn't!

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Neil Patel

DECEMBER 12, 2020

Luckily for you and the tens of thousands of online businesses out there, a digital website builder makes it easy to create professional sites that function beautifully in no time. The best part? There are many free website builder options. How to Choose The Best Free Website Builder For You. Design Capabilities.

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Unbounce

MAY 10, 2024

/ Landing page examples 8 dynamic landing page examples and best practices By Josh Gallant. It’s a great way for marketers to better reach their audience. TABLE OF CONTENTS What is a dynamic landing page? What is a dynamic landing page? Updated on May 10, 2024. Let’s get started.

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Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Admittedly, outreach is arduous.

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Unbounce

JUNE 21, 2022

He’s still involved in the business—in charge of their marketing efforts— and they’re doing way more than just staying afloat. In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Inspiring marketing results AND a happy retirement? Way more conversions.

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Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

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Search Engine Land

NOVEMBER 14, 2023

SearchBot – the first generative AI chatbot for search marketers – is now a suite of marketing generative AI tools. You can now: Access 13 new chatbot personas (each designed to meet a unique marketing use case). The arrival of SearchBot was announced in We turned Search Engine Land into a chatbot , May 31.

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Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

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Hubspot Marketing

MARCH 11, 2024

I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. Top 4 Affiliate Marketing Strategies to Maximize ROI 1. To be a successful affiliate marketer, your audience has to care about what you have to say. The key to making it worthwhile?

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Unbounce

AUGUST 9, 2023

As marketers, we want to make sure everyone who engages with our campaigns has a positive experience. Sounds simple—but you’d be surprised how many marketers don’t know Google is judging their landing pages. Why use a landing page for PPC ads, anyway? Why use a landing page for PPC ads, anyway?

Copywriting 98

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Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Get the daily newsletter search marketers rely on.

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Search Engine Land

JANUARY 19, 2024

404 page errors can frustrate users and cause them to leave your site. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers to frequently asked questions about 404 error pages. What is a 404 page? PitVipers 3. Southwest 4. Chubbies 5.

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Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. So what happens when your landing page conversions start missing the mark? TABLE OF CONTENTS What is landing page analysis? What is landing page analysis?

Analytics 111

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Orbit Media Studios

FEBRUARY 14, 2024

We look at the top pages. Then we usually set up a quick exploration to show landing page performance. They did it by turning off ads that send traffic to specific pages that don’t convert for mobile users. They are all using mobile devices and all landing on the same page. But first, what’s a landing page?

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Unbounce

NOVEMBER 7, 2023

/ Landing pages / Landing page optimization How to create a WordPress landing page By Karine Bengualid and Banafshe Salehi. 15 min read What is a WordPress landing page, exactly? We share our strategies for creating WordPress landing pages that turn more ad traffic into customers.

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Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

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Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

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Unbounce

JANUARY 3, 2024

/ Conversion optimization What is the average conversion rate for a landing page? When it comes to landing pages, the conversion rate is the magic indicator that tells you how many visitors are happy to pick up what you’re puttin’ down. TABLE OF CONTENTS What is a landing page conversion rate? By Paul Park.

eCommerce 52

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Unbounce

JANUARY 3, 2024

/ Conversion optimization What is the average conversion rate for a landing page? When it comes to landing pages, the conversion rate is the magic indicator that tells you how many visitors are happy to pick up what you’re puttin’ down. TABLE OF CONTENTS What is a landing page conversion rate? By Paul Park.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Unbounce

JANUARY 14, 2024

/ Landing page examples What is a PPC landing page? 37 min read Step into the world of PPC landing pages, where clicks become conversions effortlessly. These targeted pages, driven by pay-per-click ads like Google Ads, focus sharply on one goal: the call to action (CTA). What is a PPC landing page?

Real Estate 52

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Unbounce

DECEMBER 20, 2023

/ Conversion optimization How to create stellar product landing pages, with 8 examples to follow By Alan O’Sullivan. When you get these kinds of feels about a product online, there’s a good chance you’ve landed on a product landing page at some point in your browsing journey. Even bananas.

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Search Engine Land

JULY 1, 2023

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. “The Marketing Land course is designed to give people practical applications of GA4,” Harris said. SUBSCRIBE See terms.

Analytics 104

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AWeber

MARCH 5, 2024

Most likely, the issue lies with your Facebook landing page. Maybe there’s a disconnect between your landing page and what you’re promising in your ads. Maybe your landing page just doesn’t look credible or trustworthy. What is a Facebook landing page? Why do you need Facebook landing pages?

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Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

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Unbounce

MAY 1, 2024

This is the essence of A/B testing in the digital marketing world—except the flavors are your landing pages , emails , and ads , and the stakes are whether or not you can hit your marketing goals. These examples will inspire you to test, refine, and optimize like a marketing maestro.

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Hubspot Marketing

JULY 18, 2023

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Quick tip: Want an easy way to add a form to your landing page?

User-Generated 145

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Backlinko

FEBRUARY 20, 2024

Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? We’ve hand-picked the affiliate programs with the best reputations and highest payout potential. But “the best” is subjective.

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Search Engine Land

MARCH 17, 2023

Bing partners with US National Park Service for #FindYourPark photo contest 2016: The winning photo would be featured on Bing’s home page during National Park Week and used as Bing’s Facebook and Twitter cover photo in April. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 120

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