Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 144

SEO Content Marketing Analytics Promotion 144

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Myth 1: Links must meet a minimum DA or other score in order to pass value. It’s important to understand what these numbers represent – and what they don’t. These solutions have a fraction of the crawl Google has.

Real Estate 101

Real Estate Marketing Marketers SEO 101

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Discovered an optimization technique that helps pages rank in the SGE snapshot carousel. Will our traffic drop, and if so, by how much?

SEO 143

SEO Management User-Generated Product 143

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Google Search Console can tell you fairly quickly. You might see this after major development work, like a migration, or shortly after a Google algorithm update.

SEO 117

SEO Analytics PR Branding 117

Search Engine Land

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Myth 1: Links must meet a minimum DA or other score in order to pass value. It’s important to understand what these numbers represent – and what they don’t. These solutions have a fraction of the crawl Google has.

Real Estate 92

Real Estate SEO Marketing Marketers 92

Search Engine Land

MARCH 26, 2024

While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. Store listing pages : Your Apple App Store and Google Play Store listings. So, let’s start with the basics.

SEO 91

SEO Real Estate PR Health 91

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. Target the topic, not just the keyphrase Google is a semantic search engine. Step 1: Find the closely related phrases We’ll use an example of a spaceport that provides satellite launch services. I did SEO back then.

SEO 128

SEO Copywriting CMO Analytics 128

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts.

Search Marketers 92

Search Marketers User-Generated Marketing Marketers 92

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Hubspot Marketing

DECEMBER 15, 2023

When you think about search engine optimization (SEO) , one major search engine probably comes to mind: Google. With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. But what about Bing SEO? Prioritize Exact Keyword Matches 2.

User-Generated 86

User-Generated SEO Marketing Marketers 86

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content.

Non-Profit 129

Non-Profit User-Generated SEO Analytics 129

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Neil Patel

MARCH 13, 2023

Most marketers believe it is because there is so much content for people to choose from. Check this out … The chart above shows blog post topics on the Neil Patel blog and clicks from email marketing. How many times have you read articles on the best Chrome extensions or how to rank number 1 on YouTube ?

SEO 143

SEO Digital Marketing Email Marketing Marketing 143

Buffer Marketing

MARCH 19, 2024

  YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine. If you’ve ever Googled something, you probably know more about SEO than you think!  The best part?

SEO 108

SEO Analytics User-Generated Price 108

Search Engine Land

NOVEMBER 20, 2023

They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. For LinkedIn, exclusive access to this talent pool is a goldmine, and this is exactly what Google E-E-A-T is looking for in your content. The exact number of contributions needed to get the badge is not clear yet.

SEO 126

SEO User-Generated Affiliate Marketing Finance 126

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Search Marketers 120

Search Marketers Marketing Marketers Retail 120

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online.

User-Generated 87

User-Generated Customer Food Place 87

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” President George W.

Search Marketers 122

Search Marketers SEO Marketing Marketers 122

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways. This is important.

PR 105

PR SEO CMO Energy 105

Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. Atlanta, Seattle and Boston. So Barry Schwartz made one.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Backlinko

MAY 8, 2024

For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads. Note: This doesn’t include clicks from Google Maps. What Is Law Firm SEO?

Law 67

Law SEO PR User-Generated 67

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Google opened access May 25. Google began testing SGE links before officially adding links in August. Dig deeper.

SEO 122

SEO User-Generated Gen Z Analytics 122

Hubspot Marketing

APRIL 7, 2023

Considering the fact that the top 3 Google search results get 54.4% How to Rank in SERP Features How to Find SERP Feature Opportunities 5 Tools to Help You Find SERP Opportunities 3 Free Ranking Tools What does SERP mean anyway? In most cases, Google pulls out the summary from one of the top 10 ranking pages.

Real Estate 128

Real Estate Price SEO User-Generated 128

Search Engine Land

MARCH 10, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Neil Patel

APRIL 19, 2021

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have.

User-Generated 143

User-Generated SEO Content Marketing Marketing 143

Litmus

JUNE 8, 2021

Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. Let’s see how email client market share changed in May 2021. Google Android: 2.3%.

Marketing 130

Marketing Marketers Place Analytics 130

Martech

AUGUST 21, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. By the numbers. search market share was 6.47% in July, per web analytics service StatCounter. Bing’s market share peaked at 6.61% in March.

PR 71

PR CMO Marketing Marketers 71

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Although, it’s important to know that Google doesn’t consider domain authority a factor of ranking websites.

SEO 133

SEO Place Branding Marketing 133

Hubspot Marketing

DECEMBER 14, 2023

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? However, you might not know how to market your business so customers can find you correctly. For example, when you’re a small to medium business, you don’t really need people in other countries to find your plumbing business when searching Google.

SEO 94

SEO Whitepaper Advertising Advertisers 94

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. 5 steps to kickstart your product-led SEO strategy 1. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Dig deeper: Do personas REALLY matter in content marketing?

Product 102

Product SEO Gen Z Transform 102

Search Engine Land

DECEMBER 18, 2023

Off-site SEO : Building authority to boost trust and rankings. We still see lots of sites that are essentially doing everything wrong and rank well, so just do your best! Structural optimization The first job here is to ensure your site is structured in a way that helps Google understand the relevance of every page. See terms.

SEO 133

SEO User-Generated Place Management 133

Hubspot Marketing

APRIL 4, 2022

Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. The number one challenge for marketers is keeping up with algorithm changes. Not ranking. Algorithm changes.

SEO 144

SEO Copywriting User-Generated Content Marketing 144

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. This shows us how many keywords I rank for, along with how many backlinks I’ve earned. You’ll need to start a blog.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145