Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This article covers how to do SEO for your website in 10 digestible steps. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Okay, ready?

SEO

Martech

JANUARY 17, 2025

Why is the right CMS a critical building block for establishing a solid foundation? It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Lets explore key considerations when selecting or upgrading your CMS, focusing on the four pivotal stages of the marketing journey: Discovery.

SEO

Backlinko

JUNE 12, 2025

Imagine if your website could rank for every single keyword related to your niche. In this guide, I’ll show you when programmatic SEO works, when it doesn’t, and how you can build your own winning programmatic SEO strategy. In traditional content marketing , you create individual articles targeting specific keywords.

SEO

Search Engine Land

SEPTEMBER 26, 2024

Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. While these elements are crucial, they fail to fully account for the diverse factors influencing a website’s global performance.

Management

Marketing Insider Group

JANUARY 15, 2025

Content Marketing for E-Commerce SEO Blogs, guides, and educational content help attract customers searching for information. Core Technical Elements: Site Speed: Faster websites rank higher and keep users engaged. XML Sitemaps: Ensure all product and category pages are indexed. Offer guest posts on reputable websites.

SEO

Search Engine Land

AUGUST 12, 2024

Content marketing is a competitive game, so you must also ensure your piece is memorable or “sticky.” Content gap analysis : checking where your website or piece of content is lacking compared to the competition is a really useful market research exercise. Get the newsletter search marketers rely on. Processing.

SEO

Marketing Insider Group

JUNE 30, 2025

Search engines have become incredibly advanced at crawling and indexing websites—but that doesn’t mean they can understand every piece of content without help. It refers to the optimization of website infrastructure so that search engines can effectively crawl, render, and index content.

SEO

Martech

FEBRUARY 3, 2025

Traditional SEO vs. AI search: The key differences Many people ask how to optimize websites for AI search and agents instead of traditional SEO. Through building Andi, an AI search engine, weve learned key differences in approach. Create an llms.txt file. Check your contents AI visibility. Instead, allow major U.S.

User-Generated

Orbit Media Studios

JANUARY 22, 2025

Marketing is one of those things. In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye. If the report shows your competitions marketing performance, do some AI competitive analysis. Its hard to see things objectively, especially when youre very close to it for a very long time.

Branding

Backlinko

FEBRUARY 10, 2025

It all starts with its optimized website architecture. How Stanleys Blog Strategy Drives Marketing Success The brilliance of Stanleys blog is that it works as a key part of how the brand connects with people online. ” These posts build connections through shared values before any product pitch. And you know what?

eCommerce

Search Engine Land

OCTOBER 7, 2024

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. Google is now integrating video and image content, primarily from YouTube, websites and third-party sites, into the Top Insights section of product and AI-generated search results pages. The culprit? Processing. See terms.

SEO

Scoop.it!

FEBRUARY 27, 2025

Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? They promise to reshape how marketers connect with audiences by delivering more innovative, faster, and more personalized experiences.

Customer

Vertical Response

JULY 21, 2025

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? Key Takeaways SEO is a continuous process aimed at improving website visibility through technical, on-page, and off-page optimization to attract potential customers. What is SEO Engine Optimization?

SEO

Exposure Ninja

JULY 11, 2024

If you don’t have a solid foundation to build on, then any content work or off-site SEO you do won’t be as effective. Technical SEO ensures your website is optimised for search engines and the people who land on your site. Is your marketing Underperforming?

SEO

Martech

NOVEMBER 13, 2024

Unlike shared hosting, managed hosting is specifically built to support high-performance websites. Managed hosts provide a home for your website with a backend fine-tuned for higher search rankings, boosted visitor retention and an exceptional user experience. That’s why investing in managed WordPress hosting is a good idea.

Management

Orbit Media Studios

FEBRUARY 10, 2025

By Mackenzie Pelletier When marketers and stakeholders approach a web design agency about refreshing their website, they often have a long wishlist of features like accessibility, SEO strategy, multilingual capabilities, fast page speed, personalization, and more. The same goes for building and redesigning a website.

SEO

Neil Patel

AUGUST 7, 2025

That’s why I cut through the noise to bring you the changes that actually matter for marketers and agencies. Trust drives B2B: LinkedIn data shows 94 percent of marketers rank trust as the top driver of brand success. Download the full roundup report for July 2025 at the NP Digital website. Let’s take a closer look.

Digital Marketing

Exposure Ninja

DECEMBER 11, 2024

Generative Engine Optimisation , or GEO, is a technique for optimising website content so it’s referenced and prioritised by AI platforms like ChatGPT and Claude. Another thing to add to your marketing to-do list. It’s more like building your reputation than winning a race. Is your marketing underperforming?

SEO

Backlinko

DECEMBER 17, 2024

Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the sites normal navigation, meaning users and search engines cant find them by browsing or crawling your website. Google can still index orphan pages if it finds them through your sitemap or external links.

SEO

Orbit Media Studios

JUNE 10, 2025

It’s almost certain that with a few adjustments, even before you do A/B testing, you can increase the percentage of visitors who turn into leads on your website. Now that we have the context, here’s the breakdown for website conversion optimization. Ideally, relevant evidence is placed right next to the marketing claim it supports.

User-Generated

Orbit Media Studios

JUNE 10, 2025

It’s almost certain that with a few adjustments, even before you do A/B testing, you can increase the percentage of visitors who turn into leads on your website. Now that we have the context, here’s the breakdown for website conversion optimization. Ideally, relevant evidence is placed right next to the marketing claim it supports.

User-Generated

Search Engine Land

SEPTEMBER 23, 2024

Many redesigned websites fail to improve SEO , often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. Many articles help with website SEO and how to retain SEO traffic during a redesign. There are also helpful books and frameworks for website planning.

SEO

Jeff Bullas

MARCH 1, 2023

And we all know whether you’re working as an in-house SEO or in a remote marketing team , having the best tools at your disposal gives you an edge over your competitors. SEMrush You’re probably familiar with SEMrush as an all-in-one marketing suite. Pro Tip: Ever tried your hands at link building using infographics?

SEO

Adobe Experience Cloud Blog

NOVEMBER 5, 2012

As the marketing copyeditor of ResourceNation.com , she touches on a range of topics including online marketing and email marketing. Marketing videos are slowly becoming an integral part of every business’ online marketing strategy. Proper Sitemap Build. This helps Google see where it originated.

Marketing

Hubspot Marketing

APRIL 6, 2023

Sitemaps are one of SEO's oldies but goodies. In fact, they're one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. I will show you what sitemaps are, how to create one, how to submit them to Google, and all the essential best practices. What is a sitemap?

User-Generated

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Build Strong Domain Authority 5. Before diving into the specific strategies that drive success on Bing, it’s helpful to explore why Bing SEO matters for today’s marketers.

SEO

Hubspot Marketing

NOVEMBER 22, 2018

If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? The software actually has a setting that allows you to hide your website from search engines. Why is SEO Important?

SEO

Neil Patel

SEPTEMBER 29, 2021

While looking around for a content management system (CMS) to help improve the traffic to your website, you’ve probably come across Joomla. It’s a free platform you can use to build websites and applications of any kind. Despite its shrinking market share , Joomla still has some notable advantages that make for a good CMS.

SEO

Neil Patel

JULY 9, 2021

Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Let’s look at some of the best practices for getting added to Google News XML sitemap and how you can get real-time traffic. And, you don’t even have to be a journalist.

Communications

Adobe Experience Cloud Blog

NOVEMBER 22, 2016

Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). Today, SEO is about building a reputation with users and search engines, and that can’t generally be done overnight.

SEO

Neil Patel

SEPTEMBER 24, 2021

If you’ve ever built a website, or you’re looking for a suitable website builder, you’ve no doubt heard of Wix. This article details ten SEO best practices that can improve your Wix website rankings. First, you don’t need any coding knowledge and it uses simple drag and drop features to build a fantastic looking website.

SEO

Neil Patel

AUGUST 30, 2021

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you. Backlink Data.

SEO

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Marketing

Hubspot Marketing

APRIL 26, 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past.

SEO

Hubspot Marketing

MAY 3, 2023

As marketers, we understand the importance of SEO in driving traffic and generating leads. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. Tools for an SEO audit will crawl your website and generate a report on any issues they find. Let’s get started!

SEO

Backlinko

MARCH 29, 2024

URL parameters are strings of text added to a URL that modify website content and functionality. ” in a website’s URL. If you work in digital marketing or website development, you’ll inevitably run into URL parameters. Sometimes, web developers add them by hand when they build a website.

SEO