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5 Website Copywriting Techniques to Convert More in 2023

Rock Content

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.

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Product page SEO: A complete guide

Search Engine Land

Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. Optimizing image file names, alt text, and schema.

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11 Website Copywriting Tips to Increase Conversions in 2022

Hubspot Marketing

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Below, you’ll find tips on how to write compelling copy. Know your audience. Figure out the why.

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Top AI Tools for Marketing in 2023

Customers.ai

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently.

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Not all AI is created equal: Why marketers need AI made for marketers

Unbounce

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases.

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The Secret of Using Emotional Headlines

Marketing Insider Group

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Key Takeaways. What Are Emotional Headlines? Image Source: Folajomi Ballo.

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Mastering email nurture campaigns: A guide to boosting customer engagement

AWeber

You can put multiple nurture campaigns on autopilot and it probably won’t cost you a penny more than what you already pay for your email marketing service. What is an email nurture marketing campaign? They help to move people along the sales funnel, encourage conversions, and deepen relationships with your subscribers.