SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Transform 182

Transform Marketing Marketers Management 182

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Kahneman introduced two distinct cognitive systems through this framework, guiding us in refining our decision-making skills. Dig deeper: SEO strategy: 3 steps to strategic SEO planning 5.

SEO 122

SEO Marketing Marketers New Technology 122

Martech

FEBRUARY 8, 2024

Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Transform 115

Transform Finance Marketing Marketers 115

Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

Digital Marketing 112

Digital Marketing Email Marketing Marketing Marketers 112

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? What Is B2B Digital Marketing?

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality.

Marketing Automation Platform 106

Marketing Automation Platform Marketing Marketers Analytics 106

Search Engine Land

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 135

Digital Marketing Customer loyalty eCommerce Marketing 135

Martech

OCTOBER 17, 2023

Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality.

Marketing Automation Platform 120

Marketing Automation Platform Marketing Marketers Analytics 120

Martech

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 127

Digital Marketing Customer loyalty eCommerce Marketing 127

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customer Journey 130

Customer Journey SEO Customer Logistics 130

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 113

Energy Marketing Marketers Direct Mail 113

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This shift in consumer behavior is reshaping marketing strategies and pushing brands to align their values with those of their customers.

Gen Z 108

Gen Z Law Marketing Marketers 108

Digital Marketer

FEBRUARY 26, 2024

In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. Dior Dior’s spring 2021 ready-to-wear show was a digital triumph, garnering over 95 million views. billion in 2023 to $3.09 billion by 2028.

Transform 98

Transform Entertainment Fashion Education 98

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Successful testing yields valuable insights to guide your 2024 strategy, whether it’s for regular campaigns or holiday and sales-focused ones.

eCommerce 141

eCommerce PR Marketing Marketers 141

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Whitepaper 95

Whitepaper Digital Marketing Marketing Marketers 95

Martech

FEBRUARY 28, 2024

Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. But what about interruption marketing?

Retail 114

Retail Transform PR Shoppers 114

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 111

CRM New Technology Marketing Marketers 111

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Whitepaper 105

Whitepaper Digital Marketing Email Marketing Marketing 105

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Hubspot Marketing

DECEMBER 11, 2023

Even if you aren’t a PPC specialist or you’re new to digital marketing, well-rounded marketers should at least know the fundamentals of paid search marketing. Let’s go over the best online PPC courses every marketer should know about to improve your paid advertising knowledge and gain hands-on experience.

Price 89

Price Advertising Advertisers eCommerce 89

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Get MarTech!

B2C 115

B2C eCommerce Retail Shoppers 115

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

Content Marketing 70

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 70

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Branding 140

Branding Transform Marketing Marketers 140

Search Engine Land

OCTOBER 5, 2023

Successful marketing agencies know that the key to building trust with clients is to own what customers say about a business online. The post The marketing’s agency’s guide to customer reviews appeared first on Search Engine Land.

Digital Marketing 102

Digital Marketing Customer SEO Marketing 102

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Martech

OCTOBER 18, 2022

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

Digital Marketing 121

Digital Marketing Marketing Marketers SEO 121

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.

Customer loyalty 102

Customer loyalty Law Marketing Marketers 102

Search Engine Land

MARCH 23, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. Don’t miss out on the opportunity to make sense of your marketing attribution and get to value quickly with our easy-to-follow guide.

Digital Marketing 95

Digital Marketing Marketing Marketers Advertising 95

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. It can optimize content and assist with the creation of digital strategies.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketing 138

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. I guide them through updating job descriptions to better convey must-have capabilities that degree-centric language can obscure.

CMO 128

CMO Marketing Marketers Analytics 128

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 112

Customer B2C Transform Retail 112

Martech

DECEMBER 18, 2023

And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Providing insights to inform strategy. Digital asset management. Governance.

Transform 115

Transform Marketing Marketers Traditional Marketing 115