Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 120

Retail eCommerce Gen Z Transform 120

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Test and learn from with a larger dataset than usual During the holiday season, I’ve seen ecommerce site traffic surge by as much as 70%.

eCommerce 142

eCommerce PR Marketing Marketers 142

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. What is a customer journey map for ecommerce?

Customer Journey 104

Customer Journey eCommerce SEO Customer 104

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. trillion USD market cap. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Ecommerce SEO can be painful. This is not the case with Lectric eBike, an electric bike ecommerce company.

eCommerce 83

eCommerce PR Real Estate SEO 83

Practical eCommerce - Marketing

NOVEMBER 22, 2022

Instagram is a proven engagement and revenue generator for ecommerce. The post 28 Instagram Tools for Ecommerce Marketing appeared first on Practical Ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more.

eCommerce 115

eCommerce Marketing Marketers 115

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.

Transform 83

Transform eCommerce Retail Entertainment 83

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great.

eCommerce 119

eCommerce User-Generated Fashion Retail 119

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 212

eCommerce Gen Z Transform Millennials 212

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns.

eCommerce 122

eCommerce Marketing Strategy Social Media Marketing User-Generated 122

Practical eCommerce - Marketing

OCTOBER 8, 2023

The post New Gmail and Yahoo Policies Impact Ecommerce appeared first on Practical Ecommerce. New rules from top email services aim to reduce spam and deliver messages that recipients want.

eCommerce 112

eCommerce Email Marketing Marketing Marketers 112

Search Engine Land

OCTOBER 3, 2023

Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. SUBSCRIBE See terms.

Fashion 114

Fashion eCommerce SEO Product 114

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

eCommerce 113

eCommerce Price Shoppers Customer 113

Businesses Grow

JANUARY 17, 2024

But I do love studying the marketing behind shopping trends, and there is something going on right now that is blowing my mind. The fascinating marketing case study here is the non-intutive way they did it. It’s an enigma that Amanda Russell and I joyfully explore in this new episode of The Marketing Companion.

eCommerce 113

eCommerce Fashion Shoppers Retail 113

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 133

eCommerce Real Estate Advertising Advertisers 133

Practical eCommerce - Marketing

DECEMBER 13, 2022

WhatsApp offers ecommerce merchants an excellent engagement and sales channel. The post Using WhatsApp for Ecommerce appeared first on Practical Ecommerce. Here's how to get started.

eCommerce 108

eCommerce 108

Martech

DECEMBER 16, 2021

Marketers, especially those with an ecommerce focus, should factor these changes in their 2022 strategy to remain competitive and avoid turning off consumers when they’re finalizing their purchases. For ecommerce heavy retailers, shipping costs affect brand messaging (Free Shipping!), Online shopping continues to expand.

Shipping 118

Shipping eCommerce Retail Shoppers 118

Search Engine Land

NOVEMBER 13, 2023

A 7-point ecommerce framework for Facebook and Instagram When they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit. But with ecommerce, because they see the revenues and much of the pixel data, just take away all your audiences. Here are the top considerations.

eCommerce 117

eCommerce User-Generated Advertising Advertisers 117

Neil Patel

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 133

eCommerce Retail User-Generated Shoppers 133

Marketing Insider Group

APRIL 10, 2023

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. PPC Will Be Relevant for the Foreseeable Future PPC is one of the oldest ecommerce marketing vectors.

eCommerce 111

eCommerce Logistics Retail Manufacturing 111

Hubspot Marketing

FEBRUARY 29, 2024

million ecommerce websites around the world. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. Keep this in mind when naming and organizing your ecommerce web pages.

eCommerce 80

eCommerce SEO Shoppers Shipping 80

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. Target, Walmart, Nordstrom and Best Buy have joined Amazon with key summer sales the past few years outside of the traditional 4th of July weekend,” said Kassi Socha, director analyst in the Gartner Marketing Practice. Why we care. Top categories.

eCommerce 108

eCommerce Shoppers Retail Price 108

Search Engine Land

APRIL 1, 2024

Do you work on an enterprise ecommerce site? Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. For ecommerce, you might also want to include color and size (although most of these pages should be blocked from search engines). Business email address Subscribe Processing.

eCommerce 89

eCommerce Product SEO Copywriting 89

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing?

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Digital Marketer

JULY 13, 2023

Are you a business owner looking to build a successful ecommerce website? Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. ” What is Ecommerce SEO, & How Does It Work?

eCommerce 82

eCommerce SEO Price Product 82

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

Shoppers 102

Shoppers eCommerce Price Promotion 102

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

eCommerce 96

eCommerce Retail Shoppers Price 96

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights. Consumers spent $211.7 growth YoY. Why we care. Get MarTech!

eCommerce 107

eCommerce Food Health Price 107

Search Engine Land

JULY 24, 2023

Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. New ecommerce dimensions. Why we care.

eCommerce 98

eCommerce Customer Shipping Analytics 98

Hubspot Marketing

AUGUST 1, 2022

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. This includes everything from ads and crowdfunding to market research and ambassador programs.

eCommerce 135

eCommerce Fashion Retail Health 135

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

Transform 117

Transform eCommerce Shoppers Retail 117

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. Search Engine Optimization (SEO) is the backbone of any ecommerce business that wants to stand out in the crowded online marketplace.

eCommerce 77

eCommerce SEO Shoppers Price 77

Search Engine Journal

MARCH 24, 2022

What does it take for content marketing to really resonate with customers and drive sales? The post 9 Ecommerce Content Examples To Inspire Your Marketing Campaigns appeared first on Search Engine Journal. Check out these amazing content examples.

eCommerce 136

eCommerce Marketing Marketers Content Marketing 136

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? Here’s everything you need to know about making the most of Instagram eCommerce in 2022. What is Instagram eCommerce? Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Source: Instagram.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Search Engine Journal

MARCH 15, 2023

Ready to start generating more sales and outperforming your ecommerce competition this year? The post Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy In 2023 [Webinar] appeared first on Search Engine Journal. Don’t miss this special double-feature event!

eCommerce 91

eCommerce Marketing Strategy Marketing Marketers 91

Practical eCommerce - Marketing

MAY 19, 2022

Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself. The post Podcast Advertising Basics for Ecommerce Brands appeared first on Practical Ecommerce.

eCommerce 93

eCommerce Advertising Advertisers Branding 93