Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

eCommerce 89

eCommerce Shoppers Retail Shipping 89

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 101

Customer B2C Transform Retail 101

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. Target, Walmart, Nordstrom and Best Buy have joined Amazon with key summer sales the past few years outside of the traditional 4th of July weekend,” said Kassi Socha, director analyst in the Gartner Marketing Practice. Why we care. Top categories.

eCommerce 104

eCommerce Shoppers Retail Price 104

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

eCommerce 89

eCommerce Retail Shoppers Price 89

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights. Consumers spent $211.7 growth YoY. Why we care. Get MarTech!

eCommerce 99

eCommerce Food Health Price 99

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

Shoppers 92

Shoppers eCommerce Price Promotion 92

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

Transform 109

Transform eCommerce Shoppers Retail 109

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

eCommerce 134

eCommerce Law Shipping B2C 134

Martech

AUGUST 10, 2022

Electronics, the largest ecommerce category with 18.6% Get the daily newsletter digital marketers rely on. The post Deflation comes to ecommerce as online prices fall 2% in July appeared first on MarTech. Most (14 of 18) categories tracked by the Index saw monthly price drops. YoY (2% month over month). Processing.Please wait.

Price 99

Price eCommerce Food Retail 99

Marketing Insider Group

JUNE 5, 2018

That’s how we’re supposed to be marketing and selling, at least. There’s no more B2B or B2C, according to business leader Bryan Kramer, so we can just talk to everyone the same way. The post 3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX appeared first on Marketing Insider Group.

eCommerce 71

eCommerce B2C Marketing Marketers 71

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. The post Where to find marketing ideas to boost your performance appeared first on MarTech.

Shoppers 122

Shoppers B2C eCommerce Marketing 122

Search Engine Land

SEPTEMBER 25, 2023

A core tenet of digital marketing is that the more conversions you get, the more expensive they are, so you’ll have to decide whether your first goal is improving efficiency or driving scale. Instead, integrate your CRM data to understand cost per down-funnel metrics (for B2B) or cost per CLTV (B2C and ecommerce).

CRM 122

CRM eCommerce B2C Analytics 122

Ariyh

JANUARY 1, 2024

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? in its other main markets and by 9.3% New to Ariyh ? Curious why?

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 113

Search Marketers CRM B2C Analytics 113

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

eCommerce 90

eCommerce User-Generated Manufacturing Finance 90

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew.

Direct Mail 95

Direct Mail Transform eCommerce New Technology 95

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Markinblog

SEPTEMBER 6, 2021

Online shopping has grown significantly in the last few years, and from the numbers, we can only expect the market to grow bigger. So, it is no surprise that some of the biggest companies in the world are eCommerce platforms. Well, here is the list of the largest eCommerce companies in the world by revenue and market capitalization.

eCommerce 52

eCommerce Finance Retail Shipping 52

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Don’t miss the chance to test a new high conversion channel for your ecommerce sales. Journal of Marketing Research (October 2019).

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

SEPTEMBER 11, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,759 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you build a result-driving online experience, quickly and effectively? New to Ariyh ? 🚀 The results?

Manufacturing 114

Manufacturing Transform Price Marketing 114

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Gen Z 123

Gen Z B2C Shipping Marketing 123

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. In the ever-evolving business and marketing landscape, understanding your customer journey map is more of a necessity than a luxury. SUBSCRIBE See terms.

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Marketing Insider Group

AUGUST 1, 2018

trillion in 2018 – more than twice that of the B2C ecommerce market. China’s market far exceeds the United […]. The post How to Jumpstart Your International B2B Ecommerce Strategy appeared first on Marketing Insider Group.

eCommerce 41

eCommerce B2C Marketing Marketers 41

Ariyh

OCTOBER 9, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,652 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Curious to see how a headless CMS differs from a traditional one like WordPress? New to Ariyh ?

Branding 110

Branding Real Estate eCommerce Copywriting 110

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right? you might wonder.

Content Marketing 117

Content Marketing B2C Marketing Marketers 117

Marketing Insider Group

JANUARY 19, 2016

The 2015 B2C content marketing survey from the Content Marketing Institute and Marketing Profs found […]. The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel.

eCommerce 45

eCommerce Content Marketing B2C Marketing 45

Ariyh

OCTOBER 2, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,332 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Here’s all you need to know.

Product 84

Product eCommerce Retail Shoppers 84

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. This is frustrating.

eCommerce 112

eCommerce Advertising Advertisers B2C 112

Ariyh

AUGUST 28, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. Download the blueprint Want to sponsor Ariyh?

eCommerce 101

eCommerce Copywriting B2C Communications 101

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. Quick Takeaways. Image: CMI.

B2C 21

B2C Content Marketing Product Millennials 21

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Retail media proved it’s an ecommerce force to be reckoned with in 2023, and we expect meteoric growth heading into 2024,” said Smith.

Retail 102

Retail Transform Shoppers Advertising 102

Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. Performance Max is the new way forward for ecommerce. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. Get the daily newsletter search marketers rely on.

Transform 97

Transform B2C Marketing Marketers 97

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 96

Pharmaceutical Whitepaper Millennials User-Generated 96

Martech

MAY 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. Q: How did you get started in marketing? Q: In marketing? A: I did not focus on marketing.

eCommerce 100

eCommerce CMO B2C Energy 100

Ariyh

SEPTEMBER 18, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,933 evidence-based marketers that grow using science, not opinions 📈 Subscribe here 📢 Hiring: Want to help me build and grow Ariyh? Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C.

Product 90

Product Health eCommerce B2C 90

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111