Martech

NOVEMBER 2, 2023

Seismic Aura Copilot provides content description and tagging recommendations. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand.

Transform 108

Transform User-Generated Analytics Management 108

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Producing content variations like text, images and video. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2.

Transform 111

Transform Marketing Marketers Traditional Marketing 111

Scoop.it!

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Content Marketing 81

Content Marketing Marketing Marketers Analytics 81

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 80

Social Media Marketing Key Performance Indicator Influencer Marketing Management 80

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 104

User-Generated Price Retail Marketing 104

Search Engine Land

OCTOBER 20, 2023

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. You may already have data you can convert to various types of PSEO pages or quickly compile data that maps to a specific content type here.

SEO 116

SEO Entertainment Product Digital Marketing 116

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests. What is ChatGPT?

Marketing 141

Marketing Marketers Analytics Influencer Marketing 141

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. More organic traffic and better engagement.

Content Marketing 124

Content Marketing User-Generated Marketing Marketers 124

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. Consideration.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

Search Engine Land

FEBRUARY 15, 2024

The Creative Assistant add-on in Adobe Express minimizes the time and effort required when working across various platforms, making content creation more efficient and user-friendly. Creative brainstorming: Creative Assistant allows your team to brainstorm content ideas based on both new and evergreen trends.

User-Generated 96

User-Generated Advertising Advertisers Branding 96

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Neil Patel

JULY 5, 2021

Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Here’s the thing—automated content doesn’t have to be terrible. What Is Automated Video Creation?

Copywriting 144

Copywriting Video Marketing Price Branding 144

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. A social media workflow is a system for managing your social media post creation, publication, and promotion. What is a social media workflow?

Copywriting 134

Copywriting Social Media Marketing Management User-Generated 134

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 What are templates on TikTok? Cost : Free!

Place 102

Place User-Generated Price Entertainment 102

Hubspot Marketing

APRIL 21, 2022

You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. Why is content mapping important? When it comes to content, one size rarely fits all.

Price 144

Price CRM Marketing Marketers 144

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Hubspot Marketing

NOVEMBER 13, 2023

Sometimes, marketing teams also run into tight budgets. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. says Pam Bump, Content Growth Team Manager at HubSpot. “If But that doesn’t mean you should stop your operations.

User-Generated 108

User-Generated Energy Promotion Advertising 108

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes.

Price 86

Price Communications Social Media Marketing Analytics 86

Hubspot Marketing

DECEMBER 21, 2022

You may have a great product or service, but without understanding your target customers, you might as well just market to the void. By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers. Best persona creation tools. They can help you find gaps in the content you create.

User-Generated 107

User-Generated Education CRM Market Research 107

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Encourage creative freedom because it usually leads to more authentic content delivering a deeper impact. Affiliate marketing. Co-created content. Treat them as partners.

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. Premiere Pro.

Marketing 128

Marketing Marketers Price Video Marketing 128

Rock Content

JANUARY 8, 2024

As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.

Content Placement 90

Content Placement Energy Management Place 90

Rock Content

APRIL 9, 2024

Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping content flowing without sacrificing quality. That’s where the right content creation tools can help. Here are a few to know.

Promotion 59

Promotion Analytics Content Marketing SEO 59

Lynton Web

JANUARY 22, 2024

The Best Customization Abilities on the Market Rubric redefines the customization experience. Optimized Templates for All Devices, Access, and Peak Performance Our 11 expertly crafted templates are designed with performance in mind. Our 17 sections feature compact modules that streamline site creation.

Price 64

Price Education Customer Branding 64

Buffer Marketing

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access.

Price 124

Price User-Generated Management Education 124

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 118

Social Media Marketing Price Marketing Marketers 118

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai At a glance, today's AI content tools might seem pretty similar. Alternatives HubSpot Content Assistant Get started with Content Assistant. Key features: 45+ templates.

Price 102

Price User-Generated SEO Copywriting 102

Scoop.it!

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well.

User-Generated 96

User-Generated Video Marketing Education Branding 96

Hubspot Marketing

JUNE 5, 2023

And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

Marketing Plan 116

Marketing Plan SEO Management Product 116

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Branding 98

Branding Price Analytics Management 98

Hubspot Marketing

OCTOBER 30, 2023

As a social media-obsessed content creator, I am familiar with TikTok. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to boost views and followers. You don't want your content to be outdated or spread misinformation.

Food 114

Food User-Generated Energy Promotion 114

Litmus

MARCH 14, 2023

After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. How can you prepare for email marketing requests that come from your stakeholders (and your organization at large)? How will you do it?

Email Marketing 80

Email Marketing Copywriting Marketing Marketers 80

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Digital Marketer

FEBRUARY 16, 2024

Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To make it happen, you need to master effective content creation tips , use fantastic lighting, and invest in powerful video editing software. There are tons of editing tools on the market that promise amazing results.

Transform 91

Transform Price Video Marketing Branding 91