Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic.

Marketing 92

Marketing Marketers Communications Advertising 92

Martech

JANUARY 31, 2024

How and when you apply good leadership skills makes all the difference. This is tactical leadership. Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. The message and leadership style is part tactical and part aspirational.

Transform 111

Transform Key Performance Indicator Communications Finance 111

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 93

Education Search Marketers SEO Marketing 93

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. To get the most out of any engagement with a prospect, the message has to resonate.

Thought Leadership 115

Thought Leadership Marketing Marketers Communications 115

Hubspot Marketing

DECEMBER 15, 2023

From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Yet, there are vast amounts of data and use cases to support AI as a productive and efficient tool to support marketing efforts. Image Source 3.

Education 103

Education User-Generated Marketing Marketers 103

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes. A few tweaks here and there.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Make a fire in the fireplace, pour yourself a drink and open a good book.

Transform 115

Transform B2C Whitepaper Marketing 115

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Marketing 129

Marketing Marketers Thought Leadership Content Marketing 129

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Thought Leadership 116

Thought Leadership Price Marketing Marketers 116

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. 1. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers.

Marketing Strategy 92

Marketing Strategy Whitepaper Marketing Marketers 92

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Which Marketing Strategies are Most Effective?

Marketing 84

Marketing Marketers Management Promotion 84

Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. However, at some point, this shifts.

Communications 109

Communications Marketing Marketers New Technology 109

Martech

MARCH 20, 2024

Start by examining and then articulating your purpose because it’s the “why” that people actually buy. People are hardwired to take action — such as buying hardware and/or software — based on how they feel. And technology buyers also buy on emotion. Hybrid names (e.g., Microsoft). Invented names (e.g.,

Transform 106

Transform Branding Management Education 106

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. It gets piped in in streams , Kushner said. Connecting data across teams.

Management 114

Management Transform Finance Marketing 114

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Only 5% of our market , is ready, willing and able to consider buying our product.

Branding 83

Branding Whitepaper eBook Communications 83

Martech

MARCH 18, 2024

And among such tools, what could be more powerful than one that tells you who is ready to buy? These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Of course, neither of these is in great supply in this environment.

Market Research 103

Market Research Branding Place Customer Journey 103

Hubspot Marketing

NOVEMBER 1, 2022

Whether you're creating a new content campaign, launching a YouTube series, or revising your social strategy, you're going to be asked the same question by leadership before getting their support: "How will this impact our company's bottom line?". But which ones matter most to leadership? What KPIs Matter Most to Execs in 2023.

Key Performance Indicator 105

Key Performance Indicator Customer Acquisition Marketing Marketers 105

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 115

Influencer Marketing Branding B2C Marketing 115

Hubspot Marketing

DECEMBER 8, 2023

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. 94% of people skip over search ads.

Gen Z 96

Gen Z User-Generated eCommerce Finance 96

Hubspot Marketing

FEBRUARY 20, 2023

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives.

CMO 89

CMO Communications SEO Marketing 89

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast.

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127

Duct Tape Marketing

OCTOBER 23, 2023

Leveraging a Fractional Marketing Officer for Growth written by John Jantsch read more at Duct Tape Marketing Ever felt like you’re racing against the clock, juggling multiple marketing tasks without a moment’s respite? This experienced pro is not your everyday marketer. Interested? Let’s dive in!

CMO 72

CMO Transform Manufacturing Marketing 72

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 97

Influencer Marketing User-Generated Key Performance Indicator Analytics 97

Businesses Grow

JULY 20, 2023

And it has vast implications for your marketing strategy, personal brand, and even your effectiveness as a leader. Lucky for us, my friend Keith Jennings has been studying the art of the business narrative for many years and provides his wisdom on the latest episode of The Marketing Companion podcast. Turns out, everything.

Marketing 72

Marketing Marketers Marketing Strategy Email Marketing 72

Sales Force: CMO

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Well, it’s now reality – and something marketers need to do. Here’s how.

Customer 86

Customer User-Generated Marketing Marketers 86

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 116

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 116

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. Dig deeper: Building a future-ready marketing operations team 4. Here are 10 things that will let you be proactive if this happens.

Price 99

Price Place Management Product 99

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 111

Direct Mail Customer Acquisition Marketing Marketers 111

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. In these conditions, implementing a marketing automation platform is a no brainer. .

Whitepaper 129

Whitepaper Marketing Automation Platform Thought Leadership Marketing 129

Martech

MARCH 3, 2023

It takes a fully-functioning team across multiple disciplines to create successful marketing results. Long-term success depends on supportive leadership and nimble teams that keep up with changing times while building valuable lifetime customers. Culture isn’t static, either.

Customer 89

Customer Communications Management Branding 89

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver.

CMO 135

CMO Finance Key Performance Indicator Transform 135

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Hubspot Marketing

MAY 1, 2024

For example, if you want to become bilingual to position yourself ahead of your competition in the job market, you need to be specific about the language you’ll need to learn. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market. To be honest, it was overwhelming.

Management 110

Management Promotion Thought Leadership Education 110

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. The insights can inform media buying and campaign messaging throughout the buyer’s journey. Reaching buyers today is difficult.

Marketing Strategy 139

Marketing Strategy Whitepaper Key Performance Indicator Analytics 139