Search Engine Land

FEBRUARY 16, 2024

Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. Google will begin enforcing this policy in March for advertisers outside of France. Google will begin enforcing this policy in March for advertisers outside of France. What Google is saying. ” Enforcement. Why we care.

Advertising 96

Advertising Advertisers Search Marketers Branding 96

Search Engine Land

SEPTEMBER 28, 2023

Google releases broad changes to their ranking algorithms several times a year, which can cause major shifts in websites’ search visibility and traffic. When updates roll out, it’s important to keep stakeholders and business partners informed on the update, timing, and potential impacts so that you can highlight your team’s work.

Communications 120

Communications SEO Management Product 120

Search Engine Land

NOVEMBER 20, 2023

Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Get the daily newsletter search marketers rely on. Read Google's Location asset requirements article for more information.

Search Marketers 124

Search Marketers Product Marketing Marketers 124

Search Engine Land

FEBRUARY 9, 2024

Google Ads is updating its gambling and games policy U.S. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. country-specifics. Why we care.

Advertising 116

Advertising Advertisers Promotion Search Marketers 116

Search Engine Land

FEBRUARY 19, 2024

Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. Why we care. First spotted.

Shipping 106

Shipping Performance Marketing Advertising Advertisers 106

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What Google is saying. Next steps.

Analytics 102

Analytics Advertising Advertisers Place 102

Search Engine Land

FEBRUARY 8, 2024

Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change.

Promotion 122

Promotion Advertising Advertisers Place 122

Search Engine Land

JANUARY 4, 2024

The Google Ads gambling and games policy United States country-specifics has been updated. State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form. Get the daily newsletter search marketers rely on. Why we care. Certification.

Advertising 114

Advertising Advertisers Search Marketers Customer 114

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Review Google’s guidelines: Familiarize yourself with Google’s Webmaster Guidelines to ensure your website meets their quality standards.

SEO 87

SEO User-Generated Health Analytics 87

Search Engine Land

JANUARY 25, 2024

Google Ads has rolled out an updated UI to a small number of accounts. If you can’t find your reports when you log into Google Ads, it’s because they’ve been moved to the “Insights and reports” section. The new design is part of the same UI update that began rolling out in June. Why we care.

Advertising 119

Advertising Advertisers Management Search Marketers 119

Search Engine Land

NOVEMBER 16, 2023

To succeed in Google search, SEO professionals must stay updated on Google’s algorithm changes and be adaptable to evolving search trends that influence website rankings and online visibility. Enter Bard, Google’s conversational AI chatbot. Prompt : “Provide a complete list of algorithm updates from 2023.

SEO 105

SEO User-Generated Analytics Product 105

Search Engine Land

NOVEMBER 27, 2023

Google is planning to update its Video publisher policy on 1 April 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. Terminology update. Use supported implementations 2.

Content Placement 100

Content Placement Management Place Advertising 100

Customers.ai

JANUARY 30, 2024

Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st. As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. Marketers need to be clued in on DNS records and why they matter.

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. The tech giant said the updates are designed to “enhance creativity, diversify revenue and make data-driven decisions.” What Google is saying. Why we care.

New Technology 113

New Technology Advertising Advertisers Price 113

Search Engine Land

FEBRUARY 6, 2024

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. When his client clicked on it, they were given the option to update their credit card details. What Google is saying.

Marketing 95

Marketing Marketers 95

Search Engine Land

SEPTEMBER 6, 2023

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. Get the daily newsletter search marketers rely on. What has Google said?

Law 130

Law Advertising Advertisers Promotion 130

Search Engine Land

JANUARY 19, 2024

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Get the daily newsletter search marketers rely on. Read Google’s announcement in full for more information. PMax reporting guide. Troubleshooting.

Retail 110

Retail Advertising Advertisers Management 110

Search Engine Land

NOVEMBER 20, 2023

Google is updating the language in some child and teen ads policies next month, including: Ads & made for kids content. Google is reorganizing and clarifying the language in the restricted categories and prohibited content section to align with its Ad-serving protections for children policy. Ad-serving protection for teens.

Advertising 114

Advertising Advertisers Branding Search Marketers 114

Search Engine Land

NOVEMBER 28, 2023

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.”

Finance 99

Finance Advertising Advertisers Management 99

Search Engine Land

SEPTEMBER 15, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google declined to comment.

Law 141

Law Manufacturing Search Marketers Product 141

Search Engine Land

DECEMBER 7, 2023

Google Ads is updating its gambling and games policy U.S. 12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form. country-specifics.

Advertising 89

Advertising Advertisers Promotion Search Marketers 89

Search Engine Land

OCTOBER 30, 2023

In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. SUBSCRIBE See terms.

PR 119

PR Education Branding Search Marketers 119

Search Engine Land

DECEMBER 14, 2023

Google is reviewing complaints regarding an ad policy update that enforces tighter restrictions on consumer financial products and services. Following the rollout, marketers have complained that the policy is so “overarching”, it is causing issues for advertisers outside the consumer finance sector. Why we care.

Finance 92

Finance Advertising Advertisers Search Marketers 92

Search Engine Land

NOVEMBER 9, 2023

Google Merchant Center is splitting its Shopping Ads and Free Listings Malicious or Unwanted Software Policy into three separate policies: Malicious software. The updated policies will be enforced from October, with full enforcement set to be ramped up over four weeks. If they do, Google recommends removing them from your feed.

Promotion 98

Promotion Search Marketers Marketing Marketers 98

Search Engine Land

JANUARY 17, 2024

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Tougher data privacy policies might affect Google’s capacity to deliver personalized ads and content. Google is rolling out a new consent banner to users in the EU in the coming weeks. Why we care.

Advertising 107

Advertising Advertisers Digital Marketing Search Marketers 107

Search Engine Land

SEPTEMBER 21, 2023

Google is going to update its Misleading Representation policy on 21 November 2023. It’s vital to keep up-to-date with policy changes as violations can result in the suspension of your Google Ads account, meaning you can no longer advertise on Google. Get the daily newsletter search marketers rely on.

Health 101

Health Advertising Advertisers Price 101

Rock Content

JULY 31, 2023

It seems that a new major Google algorithm update might be coming. Will Google officially announce an update soon? What signs confirm that speculations about an update might be true? How can you track possible updates? In this article, we will discuss rumors of this potential new major update from Google.

SEO 85

SEO Digital Marketing Promotion Marketing Strategy 85

Search Engine Land

JULY 24, 2023

Disruptive algorithm updates have shaken up Google’s SERPs over the years. Google’s updates typically begin as a narrow attempt to solve an individual problem, then broaden and gain names before being absorbed into the core ranking algorithms. Recently, we have Google’s Search Generative Experience preview.

Real Estate 92

Real Estate SEO User-Generated Advertising 92

Search Engine Land

JUNE 22, 2023

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. How will marketers be impacted? Time decay. Position-based.

Analytics 97

Analytics Marketing Marketers 97

Search Engine Land

DECEMBER 16, 2022

With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, said John Mueller from the Google Search team. Why we care.

SEO 98

SEO Marketing Marketers 98

Search Engine Land

JULY 21, 2023

Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The updated policy provides specific criteria for brands. In its updated policy, Google explained that there are four issues you need to address to build trust. Assisting Google. Why we care.

Shipping 97

Shipping Retail SEO Branding 97

Search Engine Land

JULY 27, 2023

Google will exclude gameplay imagery from its Shocking Content policy next month. The Publisher Restrictions guidelines will be updated to include the exception on August 30, the Ads Manager team has confirmed to Search Engine Land. Get the daily newsletter search marketers rely on. What has Google said? Why we care.

Management 91

Management Search Marketers Branding Marketing 91

Rock Content

OCTOBER 13, 2023

It was no longer enough to March core update , in August and the September Helpful Content , Google officially announced yet another core algorithm update, just two months after its update: the Google Core October Update. What is the October Google Core Update?

SEO 89

SEO Communications Digital Marketing Content Marketing 89

Search Engine Journal

OCTOBER 19, 2022

Google Ads updated its "unavailable video" advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. The post Google Updates “Unavailable Video” Policy appeared first on Search Engine Journal.

Advertising 103

Advertising Advertisers Marketing Marketers 103

Influence & Co

SEPTEMBER 7, 2022

When it comes to Google, there's one thing you can be sure of: It is constantly changing. It seems like there's a new update every time we turn around, and then marketers and SEOs have to pivot their strategies accordingly.

Content Marketing 100

Content Marketing SEO Marketing Marketers 100

Search Engine Land

DECEMBER 14, 2023

This is a gentle reminder that Google is updating its ad-serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Check if your CMP is certified by viewing Google’s full list of certified CMPs here. What if my CMP is not certified by Google? Why we care. What is a certified CMP?

Advertising 92

Advertising Advertisers Management Search Marketers 92

Calvyn Lee Blog

FEBRUARY 6, 2024

The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers.

Email Marketing 246

Email Marketing B2C Marketing Marketers 246