Businesses Grow

JUNE 13, 2022

One of the biggest challenges to any business right now is finding the right people to fill our marketing jobs. And this pervasive trend of “ghosting” is not helping. Ghosting is this trend (first coined about 20 years ago) of connections that disappear. For six months, I tried to hire a community manager.

Communications 145

Communications Marketing Marketers Price 145

Duct Tape Marketing

DECEMBER 5, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing  Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 81

CMO Marketing Strategy Customer Journey Marketing 81

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This is where Instagram marketing automation can make a difference and help save you time so you can focus on growing your business. Instagram automation is using tools or services to make parts of your Instagram marketing run on their own.

Price 241

Price Analytics Marketing Marketers 241

Digital Marketer

SEPTEMBER 21, 2023

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced.

Social Media Marketing 85

Social Media Marketing Marketing Marketers Management 85

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities. in the next year.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

SMA Marketing

JANUARY 19, 2023

Whether you are a start-up or an established company, there will come a time when you realize you need help marketing your business online. A lack of leads and customers will make you re-evaluate your current marketing strategy. A lack of leads and customers will make you re-evaluate your current marketing strategy.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. When to Use Influencers in Your Marketing Strategy I think most brands could benefit from influencer marketing. All of this is according to our latest 2024 State of Marketing Trends Report.

Gen Z 107

Gen Z Influencer Marketing PR User-Generated 107

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 86

Influencer Marketing Gen Z Marketing Marketers 86

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Marketing and Content Creation.

Copywriting 143

Copywriting Key Performance Indicator Transform Marketing 143

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. 40% of all the respondents 18-44 years old described themselves as video content creators, according to the YouTube Trends Survey mentioned above.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Let’s start with general statistics and trends to give you a wide overview of the industry: 1.

Influencer Marketing 97

Influencer Marketing Gen Z Fashion Food 97

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice. Skills development.

Key Performance Indicator 109

Key Performance Indicator Copywriting Marketing Marketers 109

Set Up

MAY 13, 2024

Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Trending Topics Gen Z = Penny Pinchers While economic conditions are on the rise, Gen Z’s not buying it.

Gen Z 52

Gen Z Law Price Advertising 52

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 96

Content Marketing Key Performance Indicator Marketing Marketers 96

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. It’s not a fad. Nothing should be off-limits.

Email Marketing 132

Email Marketing Marketing Marketers Marketing Plan 132

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Martech

MARCH 25, 2024

The last year saw many different economic trends, some at odds with each other. Dig deeper: How to overcome marketing budget cuts and hiring freezes Be that as it may, for the employed it remains a good time to be a martech professional. That’s according to the just-released 2024 Martech Salary and Career Survey.

Promotion 116

Promotion Management Marketing Marketers 116

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

Marketing 142

Marketing Marketers Advertising Advertisers 142

Set Up

APRIL 26, 2022

Rather Than Adding To Your Marketing Team. Finding the best marketing talent right now is a huge challenge. At the onset of the pandemic in early 2020, many companies cut their marketing budgets and laid off members of their marketing team, and now as the economy heats up, it is hard to fill open roles. Dedication.

Copywriting 98

Copywriting Marketing Marketers Price 98

Martech

OCTOBER 23, 2023

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. The post Marketing is hiring more freelancers. Get MarTech! In your inbox.

Transform 129

Transform Marketing Marketers Digital Marketing 129

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Buffer Marketing

DECEMBER 21, 2023

This post was shared as a PDF carousel , which we’ve seen a trend where these kinds of posts get a really high engagement rate on LinkedIn. I think this one did so well because of a combination of things: it used a trending meme format (from CapCut, which has made coming up with TikToks so much easier!),

Analytics 114

Analytics Branding Social Media Marketing Product 114

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Digital Marketing 105

Digital Marketing Price Marketing Marketers 105

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Here's a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

Price 122

Price Marketing Marketers Analytics 122

Martech

FEBRUARY 7, 2022

CallRail just released its 2022 Outlook for Digital Marketing Agencies. With client acquisition a key concern, agencies are utilizing — or plan to utilize in the near future — the latest marketing trends, like conversational marketing and artificial intelligence, to bring in new clients and keep their momentum going.”.

Market Trends 98

Market Trends Marketing Marketers Conversational Marketing 98

Duct Tape Marketing

OCTOBER 23, 2023

Leveraging a Fractional Marketing Officer for Growth written by John Jantsch read more at Duct Tape Marketing Ever felt like you’re racing against the clock, juggling multiple marketing tasks without a moment’s respite? This experienced pro is not your everyday marketer. Interested? Let’s dive in!

CMO 73

CMO Transform Manufacturing Marketing 73

Hubspot Marketing

MAY 15, 2023

The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry.

Gen Z 88

Gen Z Marketing Marketers Price 88

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023?

Marketing 83

Marketing Marketers Management Promotion 83

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? Click here.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. This trend is not isolated to news outlets alone. Every marketer knows the importance of ROI.

Content Marketing 101

Content Marketing Marketing Marketers User-Generated 101

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Millennials 119

Millennials Education Social Media Marketing Management 119

Search Engine Land

JANUARY 24, 2023

Google To Hire 6,000 Plus, While Yahoo Cuts Additional 1% 2011: Google was primed for its biggest hiring year in company history. Factery Labs’ New Fact Engine: Just What Real-Time Search Needs 2010: Factery Labs surfaced the facts behind the day’s trending news. Google Promotes Boost To All Of U.S.,

Search Marketers 125

Search Marketers SEO Marketing Marketers 125

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 73

Advertising Advertisers PR Millennials 73

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 105

Marketing Marketers Telemarketing Customer Journey 105