Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Customer 95

Customer B2C Transform Retail 95

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Transform 97

Transform Education Marketing Marketers 97

Marketing Insider Group

JANUARY 8, 2024

A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. It has made marketing efforts far more manageable in some significant areas.

Key Performance Indicator 102

Key Performance Indicator Transform Marketing Mix Marketing 102

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Want to learn more about working with micro-influencers?

eCommerce 110

eCommerce Marketing Marketers Influencer Marketing 110

Digital Marketer

SEPTEMBER 18, 2023

Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater. But truth be told, a lot of AI content lacks the warmth, the humor, the “je ne sais quoi” that makes us human. That, my friends, is the puzzle we’re facing in today’s marketing world.

Transform 121

Transform User-Generated Marketing Marketers 121

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts referred to an interview of Sam Altman on a site called Our AI Journey. Will we be losing 95% of our marketing jobs?

Non-Profit 82

Non-Profit Law Transform Marketing 82

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Transform 90

Transform User-Generated Marketing Marketers 90

SmartBrief - Marketing

JANUARY 29, 2024

What are CEOs thinking when they contemplate marketing and their chief marketing officer? What are they thinking about AI? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. What are their dominant business concerns?

CMO 90

CMO Marketing Marketers Communications 90

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 91

Traditional Marketing Marketing Marketers Copywriting 91

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. Now, you might be wondering, how can you get similar results, or better?

Transform 97

Transform User-Generated Marketing Marketers 97

Hubspot Marketing

FEBRUARY 28, 2023

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista , 80% of industry experts integrate some form of AI into their online marketing activities. Is AI really what it looks like in the movies? How does AI work? How does AI work?

Marketing 128

Marketing Marketers Marketing Strategy Customer 128

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. While not all startups may be tech-savvy, AI can significantly enhance efficiency, even on a lean budget.

Content Marketing 126

Content Marketing User-Generated Marketing Marketers 126

Hubspot Marketing

DECEMBER 15, 2023

Though generative AI is everywhere , the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Find out what they are so you can better support your team.

Education 101

Education User-Generated Marketing Marketers 101

Search Engine Land

AUGUST 23, 2023

Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes. AI will not fix your unproductive team. AI will not catapult your career overnight. AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown. I pick EQ every time over AI.

Energy 93

Energy Marketing Marketers SEO 93

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content?

User-Generated 115

User-Generated SEO Thought Leadership Place 115

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Overall market demand. Competition.

User-Generated 110

User-Generated Finance Marketing Marketers 110

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. How do you reconcile your business objectives with your moral values? We’re here to help.

Marketing Ethics 100

Marketing Ethics Transform Copywriting CMO 100

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 78

Traditional Marketing Marketing Marketers Copywriting 78

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play?

Content Marketing 116

Content Marketing PR Law CMO 116

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Transform 109

Transform Whitepaper Direct Mail Marketing 109

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Search Engine Land

MAY 9, 2024

We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). Generative AI might Generative AI has become a significant topic for brands worldwide.

Management 104

Management User-Generated eCommerce Affiliate Marketing 104

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. This sets the course for your entire AI-driven strategy.

Transform 102

Transform Analytics CMO CRM 102

Unbounce

JUNE 15, 2023

Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. AI is coming to search. GPT’ to you.”).

SEO 132

SEO Transform User-Generated Marketing 132

Hubspot Marketing

MARCH 20, 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. The market for artificial intelligence (AI) has a current market value of nearly 100 billion U.S.

Marketing 124

Marketing Marketers Global Marketing Advertising 124

Hubspot Marketing

JUNE 5, 2023

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. Let's dive in.

Marketing 111

Marketing Marketers Customer Branding 111

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. Interview edited for length and clarity) Q: Why do I need original images now that I can generate my own images with AI?

Copywriting 112

Copywriting Transform User-Generated CMO 112

Hubspot Marketing

APRIL 21, 2023

You've likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you're like me, you haven't "pulled back the curtain" to see how this technology works — until now. How many types of AI are there?

User-Generated 132

User-Generated Marketing Marketers New Technology 132

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

User-Generated 114

User-Generated Marketing Marketers Advertising 114

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. I started in digital project management nine years ago, and AI project management tools were unheard of. Today, my workflow relies on AI tools to keep my clients and team happy. What does AI project management software do?

Management 109

Management Price User-Generated CRM 109

Hubspot Marketing

DECEMBER 18, 2023

The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. We’ll review statistics and predictions for the future of AI in the marketing sector.

Marketing 96

Marketing Marketers Market Research New Technology 96

Unbounce

JULY 5, 2023

Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences? The answer: AI, baby. Specifically, AI analytics. Similarly, Google has watched how humans craft language—what you type and which words tend to go together. The more AI observes, the more it learns and improves.

Transform 126

Transform Analytics Marketing Marketers 126

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. There is a lot of marketing hype that is creating that perception. A: We are building an infrastructure for applications of generative AI. Interview edited for length and clarity.)

Management 73

Management Communications Place Customer 73

Customers.ai

FEBRUARY 13, 2024

However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations , marketers and businesses of all sizes are taking notice of this technology. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns! The answer.

Customer Journey 64

Customer Journey CRM Marketing Marketers 64

Rock Content

APRIL 24, 2024

Marketing is one of the industries most significantly impacted by this trend. We’ve seen AI being used to answer simple questions, write content according to specific needs and prompts, provide ideas, and make analyses, which makes marketers’ lives easier and reduces costs — I am not getting into the quality realm for now.

User-Generated 89

User-Generated Advertising Advertisers Price 89

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94