Neil Patel

JUNE 8, 2021

When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP.

Marketing 143

Marketing Marketers Analytics SEO 143

Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks. And you need to.”

SEO 113

SEO User-Generated Shipping Customer Journey 113

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Identify the specific keywords and pages that have been affected.

SEO 93

SEO User-Generated Health Analytics 93

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. So, what is your website UX like?

Transform 90

Transform SEO Analytics Customer 90

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. Why should you manage crawl depth?

Management 102

Management SEO Search Marketers Marketing 102

Hubspot Marketing

SEPTEMBER 22, 2022

The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as a top result.

SEO 121

SEO Management Place Analytics 121

Search Engine Land

AUGUST 10, 2023

A well-optimized website attracts more traffic, and a positive customer experience ensures that the traffic converts into loyal customers. SEO brings customers to your digital doorstep, and CX makes them stay, engage, and return. SEO brings customers to your digital doorstep, and CX makes them stay, engage, and return.

SEO 95

SEO Customer Journey User-Generated eCommerce 95

Hubspot Marketing

APRIL 26, 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. ALT Text/Alt Attribute - A description of an image in your site's HTML. Then, you need an SEO glossary.

SEO 136

SEO Marketing Marketers Advertising 136

Spiralytics

DECEMBER 21, 2022

It’s the structure that holds your site up. Of course, having engaging, well-written content on your website is crucial to your SEO. However, your site structure and ease of navigation are also factors that customers consider in an e-commerce website. Ensure Your Site Is Secure.

SEO 95

SEO Telemarketing User-Generated Customer Acquisition 95

Sachs Marketing Group

AUGUST 6, 2023

You can improve website speed by optimizing images, reducing the number of HTTP requests, leveraging browser caching, and minifying CSS and JavaScript files. Consulting with a web developer or a specialized agency can provide tailored solutions for your specific needs. Here’s how to improve website speed.

User-Generated 52

User-Generated SEO Analytics Advertising 52

Hubspot Marketing

JULY 17, 2023

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hubspot Marketing

FEBRUARY 21, 2023

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.

CRM 96

CRM Marketing Marketers SEO 96

Neil Patel

MARCH 20, 2023

Well, a slow average page load time is like losing money. Customers are demanding faster websites, especially on mobile. A slow page speed will cost you traffic and sales conversions. Studies show that a page that takes longer than six seconds to load loses about 1 of every 2 visitors. seconds on desktop and 8.6

Shoppers 77

Shoppers Retail Branding SEO 77

Hubspot Marketing

FEBRUARY 29, 2024

million ecommerce websites around the world. The home goods industry is certainly a crowded space, so I know how important it is to get my site’s technical SEO right if I want a chance at showing up in search results to get in front of shoppers. Below, I’ll also walk through some examples of websites that get technical SEO right.

eCommerce 79

eCommerce SEO Shoppers Shipping 79

Hubspot Marketing

FEBRUARY 22, 2024

If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript. If done wrong, it can tank your SEO. So, how can you use JavaScript SEO to your advantage and boost your search performance?

SEO 86

SEO Analytics Branding 86

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. Enter Sprout Social.

Transform 87

Transform Copywriting Marketing Marketers 87

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

SEO 136

SEO User-Generated Shoppers Retail 136

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. and understanding how these elements form grammatically correct sentences.

Transform 134

Transform SEO User-Generated Whitepaper 134

Sachs Marketing Group

JUNE 26, 2023

Improving website performance involves optimizing images and media files, minifying HTML, CSS, and JavaScript code, and reducing HTTP requests. In an era of instant gratification, the performance of your website plays a vital role in the success of your online presence. What is Website Performance?

SEO 52

SEO Management Customer Marketing 52

Search Engine Land

JUNE 14, 2023

This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web developers about? How long does that usually take you?

SEO 99

SEO Digital Marketing Management Product 99

Sachs Marketing Group

DECEMBER 11, 2023

Crafting a landing page that drives results is all about clarity and focus. Your landing page should immediately capture attention, communicate the value of your offer, and persuade visitors to take action. In this article, we’re exploring how to design a landing page and sharing a few tips to help you get started.

Transform 85

Transform Health Digital Marketing Copywriting 85

Search Engine Land

JANUARY 30, 2024

You’ve optimized your website for search. But despite the uptick in visitors, your sales and leads remain lackluster. Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Keep your layout consistent.

SEO 118

SEO Transform Copywriting Law 118

Neil Patel

FEBRUARY 5, 2021

If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. ” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big difference. Multiple requests are needed just to load one web page.

SEO 144

SEO User-Generated Communications Marketing Strategy 144

Marketing Insider Group

AUGUST 28, 2023

If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. of all website traffic.

SEO 81

SEO Analytics Product Branding 81

Use Insider

AUGUST 21, 2023

What is peak season marketing? Peak season marketing refers to the strategies used by brands to boost sales. They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Search Engine Land

OCTOBER 20, 2023

A simple mindset shift can make a massive impact on your work as an SEO. Focusing your SEO program on outcomes vs. outputs while effectively communicating those outcomes to the right stakeholders can drastically improve your ability to drive results. SEO outputs vs. SEO outcomes: How do they differ?

SEO 127

SEO eCommerce User-Generated Analytics 127

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. In today’s digital-first world, your website is a critical tool for driving online engagement. Navigation.

Transform 112

Transform SEO Education Branding 112

Search Engine Land

JULY 3, 2023

But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.” Improving site speed: Migrating to server-side rendering isn’t always the right answer Imagine going to the CEO (or anyone in senior leadership) and advising them, “We need to change our website to server-side rendering (SSR).”

SEO 71

SEO Finance Management Communications 71

Search Engine Land

NOVEMBER 17, 2023

It shifts from brands telling the story to your audience speaking collectively. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? UGC is a game-changer in digital content.

User-Generated 117

User-Generated SEO Education Promotion 117

Hubspot Marketing

FEBRUARY 24, 2023

When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. The first step in improving your technical SEO is knowing where you stand by performing a site audit.

SEO 127

SEO User-Generated Place Product 127

Hubspot Marketing

APRIL 12, 2021

Long gone are the days of dial-up internet when web pages loaded line by line. Today's internet users expect an instant response, with 93% of people leaving a website because it didn't load properly. But why does speed and user experience matter for your business? A high bounce rate hurts your bottom line.

User-Generated 139

User-Generated SEO Customer 139

SMA Marketing

MARCH 21, 2024

Whether you’re looking to refresh your website or launch a new business site, your chosen website platform is important. Website builder platforms have greatly improved. Learn more about what to look for when choosing the best website platform for your business below. What Is a Website Builder?

User-Generated 52

User-Generated Analytics SEO Price 52

Search Engine Land

SEPTEMBER 6, 2023

The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building.

PR 137

PR SEO Health Influencer Marketing 137

Sachs Marketing Group

FEBRUARY 5, 2024

It’s the art and science of making your website more attractive to search engines, thereby improving your chances of being found by potential customers. What is SEO in Digital Marketing? SEO in digital marketing refers to optimizing a website to improve its visibility in search engine results pages (SERPs).

SEO 52

SEO Health Digital Marketing Advertising 52

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Get the daily newsletter search marketers rely on.

CRM 121

CRM Customer Journey SEO New Technology 121

Martech

OCTOBER 6, 2022

That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? As a solution for marketers, it allows visibility into content and timelines for campaigns; but it’s not just for marketers. Dig deeper: Enterprise digital experience platforms: A marketer’s guide.

CMO 92

CMO Marketing Marketers Management 92

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. But with so many pages on your site, how do you know which ones to focus on? You’ll learn research-backed strategies to improve user experience, conversions, and search engine rankings, helping you to scale your current optimisation.

User-Generated 59

User-Generated PR SEO Transform 59